TVB Wins '14 World Cup Rights Event Notes Teen Golfers Promoting Sport In China Li Ning Holds 48-Hour Online Sale H&M Takes Place Of Nike Store In Beijing Formula 1 A Tough Sell In China China Sportswear Company Sues Jordan Decathlon Steps Up Presence In China Chinese Super League, Carlsberg Partner CBA Seeks To Reach Its Potential
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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup05 / 23 / 13TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow... |
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Q&A With Chinese Sports Marketing CEO
Just this year in Chinese sports, the Chinese Super League acquired former Chelsea striker Didier Drogba, Yao Ming returned home and is leading grassroots basketball programs, and Olympic swimmer Ye Shiwen won two Gold Medals in London, while setting world records. China is on the world sporting map ...
Tags: Marketing and Sponsorship, China
Mission Hills Boss Backs Duel In China
Despite "outlandish scenes" at the "Duel at Jinsha Lake" between Tiger Woods and Rory McIlroy last week in China, Mission Hills Golf Club Chair & CEO Ken Chu said such events were "fine" as they helped raise the profile of golf in China, according to the AFP. Chu also "played down the need for m ...
Tags: Events and Attractions, China
Chinese Football Club Bought Out
Dalian Aerbin Group Chair Zhao Mingyang has bought Chinese Super League club Dalian Shide, according to the CHINA DAILY. At a meeting with players on Friday, the day before the club's last match, Zhao said: "Aerbin has already bought the Dalian Shide football club with 320M yuan ($51M)." Aerbin will ...
Tags: International Football, China
HK Open In Dire Need Of Sponsors
European Tour CEO George O'Grady warned that the Hong Kong Open "faces an uncertain future unless sponsors come to the party," as local institution HSBC said that "it was not interested in backing the tournament," according to James Porteous of the SOUTH CHINA MORNING POST. O'Grady said that the Eur ...
Tags: Marketing and Sponsorship, China
HSBC Extends Tourney Sponsorship
The Int'l Federation of PGA Tours, the China Golf Association and the Shanghai Administration of Sport revealed that the HSBC Champions will become part of the PGA Tour's FedExCup schedule. The money earned at the HSBC Champions will count as official money on the PGA Tour, and the winner will earn ...
Tags: Events and Attractions, China
IMG Setting Up U.S. Sponsors For CSL
IMG Worldwide, which has a marketing agreement with the Chinese Super League, "has started setting up meetings with possible U.S. corporate sponsors," according to BLOOMBERG. IMG China President & CEO Adam Zhu said, "We've just begun the process, but there's a tremendous interest from companies ...
Tags: Marketing and Sponsorship, China, IMG
McIlroy Ends Deal With Titleist, FootJoy
World No. 1 Rory McIlroy "is ending his relationship" with golf brands Titleist and FootJoy after the '12 season, according to Michael Buteau of BLOOMBERG. Neither McIlroy nor parent company Acushnet Co. "disclosed a reason for the split in a press release." The Irish Times reported on Oct. 20 tha ...
Super Sports Wins EPL Rights In China
Super Sports Media Group has been awarded the exclusive live audio visual broadcast rights to all 380 Premier League matches per season for seasons '13-14 through '18-19 in China and Macau. Premier League CEO Richard Scudamore said, "The main reason for agreeing a six year partnership with Super Spo ...
Tags: Media, China, English Premier League
Top Two Miss China Tournament
Manyof the world’s leading players are in China this week for the WGC-HSBC Champions tournament in Shenzen, but the world’s top two players are not among them "and the sponsors are not pleased," according to Peter Dixon of the LONDON TIMES. The tournament is dubbed “Asia&rsqu ...
Tags: Events and Attractions, China
Nike Fined $780K For China 'Fakes'
Nike has been fined 4.87M yuan ($779,000) for selling sneakers in China "at a higher price and of a lower standard," according to the CHINA DAILY. Nike set the price for one of its basketball sneakers, which it advertised with double air cushions inside, at 1,299 yuan ($208) in China, "more than 500 ...
