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Real President Florentino Pérez Lets New Name Of Club's Stadium Slip

Published in SportsBusiness Daily Global on 11 / 20 / 14

Real Madrid President Florentino Pérez has been "caught on camera apparently revealing the future name of the club's revamped stadium as either 'IPIC Bernabeu' or 'CEPSA Bernabeu,'" according to Iain Rogers of REUTERS. Real last month agreed to a strategic partnership with Abu Dhabi fund Int'...

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Tags: Europe, Marketing and Sponsorship

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02/10/14
CSL Evergrande Partner With Nissan

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02/07/14
Hong Kong Codes To Build Facility

The Hong Kong FA is "set to join up" with the Hong Kong Rugby Football Union and the government to "start work on an interim version of the proposed National Football Training Centre at Tseung Kwan O," according to Alvin Sallay of the SOUTH CHINA MORNING POST. The Hong Kong national team and First D ...

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02/04/14
Early Morning Super Bowl Party In Beijing

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Tags: Events and Attractions, China

02/04/14
Greenland Group Buys Shanghai Shenhua

Real estate group Greenland Group has officially announced the completion of its takeover of Chinese Super League side Shanghai Shenhua and has "signed an agreement to acquire all the club’s assets," according to Cameron Wilson of WILD EAST FOOTBALL. Due to the timing of the announcement on Ch ...

Tags: Franchises, China

01/31/14
Super Bowl Rings In Chinese Holiday

Every winter, people in China celebrate an occasion determined by an ancient calendar. Symbols of animals are usually invoked, special foods and alcoholic beverages are served, and people often travel considerable distances for the celebration. Chinese New Year? No. It is the Super Bowl. In China, i ...

Tags: Events and Attractions, China, United Kingdom, Middle East

01/30/14
Now TV Launches Horse Racing Channel

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Tags: Media, China

01/28/14
Li Set To Cash In On Aussie Open Title

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Tags: Marketing and Sponsorship, China

01/28/14
HK Sports Chiefs Back Kai Tak Funding

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01/27/14
Evergrande Academy Has Lofty Goals

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01/22/14
NBA Plans Chinese New Year Party

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Tags: Leagues and Governing Bodies, China

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