TVB Wins '14 World Cup Rights Event Notes Teen Golfers Promoting Sport In China Li Ning Holds 48-Hour Online Sale H&M Takes Place Of Nike Store In Beijing Formula 1 A Tough Sell In China China Sportswear Company Sues Jordan Decathlon Steps Up Presence In China Chinese Super League, Carlsberg Partner CBA Seeks To Reach Its Potential
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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup05 / 23 / 13TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow... |
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IOC Examining Squash's Hong Kong Open
After two failed bids to get squash into the Olympics, world No. 1 Nicol David and her fellow players have "embarked on a campaign to raise the sport's global profile in an attempt to win over IOC chiefs in Hong Kong this week," according to Peter Rutherford of REUTERS. The 2020 Games will allow one ...
Infront Boss Confident Of CBA Deal
Infront Sports & Media President & CEO Philippe Blatter "shrugged off financial losses" from the firm's seven-year partnership with the Chinese Basketball Association, according to Sun Xiaochen of the CHINA DAILY. Blatter said that he "believes strongly in the league's future." He said, "I t ...
Tags: Marketing and Sponsorship, China
Guangzhou Hosts Alumni Tournament
A football tournament in Guangzhou, China kicked off on Sunday, "featuring former stars of China's top professional league in the '90s," then known as the Jia-A league, according to Qiu Quanlin of the CHINA DAILY. The tournament, sponsored by Guangdong Apollo Group, "attracted more than 6,000" footb ...
Tags: Events and Attractions, China
American Football Expanding In China
Although there may not be any NFL games planned in China, "American football is taking off," according to Andrew Chin of SOUTH CHINA MORNING POST. In the past 18 months, 10 teams have been formed, the first of their kind in the country. The players are amateurs and pay for their own equipment, but t ...
Tags: Leagues and Governing Bodies, China, NFL
CBA Teams To Receive Cash Boost
Local media in China reported that Chinese basketball teams are "set for a major cash injection after the league secured marketing tie-ups with more than 20 sponsors, including a five-year deal worth RMB 1.7B ($273M)," according to Alastair Himmer of REUTERS. A Beijing News report revealed that the ...
Chinese Basketball Scores Tsingtao As Sponsor
Chinese beer Tsingtao has become an official partner to the Chinese Basketball Association in a deal brokered by Infront Sports & Media. The agreement will see Tsingtao involved at all 272 of the league's regular season games, which kicked off on Saturday, as well as the 37 playoff games, the fi ...
Tags: Marketing and Sponsorship, China
Beckham In No Hurry To Announce Plans
David Beckham said Wednesday he has "exciting opportunities on the table" to continue playing after he leaves Major League Soccer club L.A. Galaxy and will announce his next move near the end of the year, according to the AP. Until then, "he is focusing on winning one more trophy" with the Galaxy. B ...
Tags: International Football, Australia, New Zealand, China, Middle East
Pepsi Criticized For Drogba Competition
U.K. advertising watchdog Advertising Standards Authority has criticized Pepsi for the way it ran a competition after one disgruntled family was "stripped of multiple wins after entering more than 11,000 times," according to Mark Sweney of the London GUARDIAN. Pepsi ran an on-pack prize promotion, f ...
Sponsors Confident Of Beijing Marathon
The Beijing Marathon, which has been held every year in October since ’81, was at the last minute postponed to Sunday. Beijing Marathon organizers did not announce on its official website the new date until early November, leaving many participants wondering when the event would be rescheduled ...
Tags: Events and Attractions, China, Adidas
Drogba Requests Loan Move From FIFA
Didier Drogba has asked FIFA "for special permission to move on loan" from Chinese Super League club Shanghai Shenhua despite being outside the official transfer window, according to David Kent of the London DAILY MAIL. FIFA said that it is considering Drogba's request for an exemption from int'l ru ...
