Featured Story

Hangin' With ... New Balance Football General Manager Richard Wright

Published in SportsBusiness Daily Global on 03 / 27 / 15

RICHARD WRIGHT is the general manager of New Balance Football. Wright, a 33-year industry veteran, has developed football footwear for Nike, adidas and Umbro before joining Warrior to develop its Warrior Football line. In August, Warrior's parent company, New Balance, announced the decision...

Read More

Tags: People and Pop Culture, United Kingdom, North America

More Stories

07/25/14
IOC Invites Skateboarding To YOG

The IOC has invited the Int’l Skateboarding Federation to host a series of skateboarding exhibitions throughout next month’s Youth Olympic Games in Nanjing, China. The federation, which announced the news on Thursday, plans to showcase a dozen athletes from around the world, including Re ...

Tags: Olympics, China

07/24/14
WC Final Attracts 87M Chinese Viewers

More than 87 million Chinese football fans "watched Germany beat Argentina 1-0 in extra time on TV," according to XINHUA. Market information and insight provider CTR said that the figure "includes the live broadcast, replays and same-day viewings through set-top boxes." The final "also attracted 9.0 ...

Tags: Media, China

07/18/14
AIBA Announces $39M Deal With FCIT

The Int'l Amateur Boxing Association revealed that it has "signed a landmark" $39M deal to support its global marketing company, the Boxing Marketing Arm, with First Commitment Int'l Trade, according to Emily Goddard of INSIDE THE GAMES. The partnership with the Hong Kong-based private entity "was a ...

Tags: Marketing and Sponsorship, China

07/16/14
Now TV Seeks $774K For HKPL Coverage

TV coverage of the inaugural Hong Kong Premier League "is in doubt" with clubs being asked by broadcaster Now TV to pay a fee of HK$6M ($774,000), according to Chan Kin-wa of the SOUTH CHINA MORNING POST. The price was quoted by PCCW that runs Now TV, "which has been the official broadcaster for the ...

Tags: Media, China

07/11/14
HK Stadium Closure Rules Out EPL Visits

The Hong Kong FA "has questioned the timing of renovations to Hong Kong Stadium next year which will deprive the city of visits" by EPL clubs Liverpool and Arsenal, according to Chan Kin-wa of the SOUTH CHINA MORNING POST. HKFA CEO Mark Sutcliffe said that the 40,000-seat venue in So Kon Po "would b ...

Tags: Facilities, China

07/03/14
Djokovic Strenghens Presence In China

Serbian tennis player Novak Djokovic has relaunched his brand on leading Chinese social media network Weibo. His presence is aided by Shanghai-based social media agency Mailman Group. Since key social media channels like Facebook and Twitter are blocked in China, fans have turned to Chinese social m ...

Tags: Marketing and Sponsorship, China

07/02/14
Yingli WC Deal Promotes Football In China

FIFA Marketing Dir Thierry Weil said that the sponsorship of Chinese company Yingli Green Energy to the FIFA World Cup "helps promote football in the country," according to XINHUA. Weil considers it "an honor" that a Chinese company "selected FIFA to do a sponsorship." Weil said that "having a Chine ...

Tags: Marketing and Sponsorship, China

06/30/14
Chinese DTM Race Won't Go As Planned

The German Touring Car Championship (DTM) "will not run its second to last race as planned on a city course in Guangzhou," according to the SID. The ninth round of the '14 season was supposed to take place at a city circuit in the south Chinese city on Sept. 28. However, it turned out that construct ...

Tags: Events and Attractions, Europe, China

06/26/14
Tencent Profits From World Cup

Although its advertising revenue during the World Cup period cannot match the 1.5B yuan ($242M) of state broadcaster CCTV, Chinese Internet company Tencent earned about a third of the 700M yuan ($112M) "in revenue generated from advertising placed on Internet video sites for the tournament," accordi ...

Tags: Media, China

06/25/14
World Cup Boosts Sales In China

Beijing-based newspaper Securities Daily reported that Chinese companies "are betting" on the FIFA World Cup and its top players "to raise their own profile in the market," according to the WANT CHINA TIMES. Air conditioner maker Aux "is a good example of a Chinese company that has successfully prom ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug