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Chinese Olympic Skiers Can Train Close To Home At New Indoor Winter Sports Resort

Published in SportsBusiness Daily Global on 09 / 19 / 17

It was a hot summer afternoon in Harbin, China, but it was "perfect weather for skiing," according to the AFP. At the city’s new winter sports park, "chilly winds blew snowflakes around skiers zipping down the man-made slopes of the world’s largest indoor ski park, a potent symbol o...

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Tags: Facilities, China

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NHL Begins Formal Push Into China

The NHL formally launched its push into the Chinese market on Wednesday with the announcement of the league’s first ever preseason games in the country. As part of the announcement, which is part of a multi-year deal with China-based commercial sports company Bloomage Int'l Group, the L.A. Kin ...

Tags: Events and Attractions, China

Reebok Announces Chinese Strategy

Reebok enlisted "China’s hottest grandpa," Wang Deshun, as a brand ambassador as it announced plans to open 500 stores by '20 and "create China specific products in a bid to become China’s best fitness brand," according to Danielle Long of THE DRUM. The 80-year old model, "who made ...

Tags: Marketing and Sponsorship, China

Arsenal Expands BNN Partnership

BNN Technology expanded its relationship with Arsenal. The new deal will see the Chinese technology, content and services company deliver content, develop coaching programs and provide VIP experiences for Chinese football fans while also offering e ...

Tags: Marketing and Sponsorship, United Kingdom, China

Tour De France To Hold Criterium In China

Tour de France organizers said that they will "stage a Shanghai criterium featuring top riders this year" as the event "bids to attract a following in China," according to the AFP. The "Etape China" for "thousands of enthusiasts" will be held in Changsha in September, before the criterium for elite ...

Tags: Events and Attractions, China

Southampton Close To Takeover

Premier League side Southampton "edged closer to being taken over" by a Chinese consortium after Lander Sports Development tabled a £190M ($237.2M) bid for the club, according to Alex Terrell of THE SUN. Owner Katharina Liebherr previously said that "she is looking for fresh investme ...

Tags: Finance, China, United Kingdom

China's Fitness Boom Boosts Brands

China is "in the grip of a government-backed exercise boom, boosting local sportswear brands" and the likes of adidas and Nike, which are gaining market share "on the back of consumer upgrading and an embrace" of the "athleisure" fashion trend, according to Tom Hancock of the FINANCIAL TIMES. A ...

Tags: Finance, China

Warriors, Timberwolves To Play In China

The NBA announced two-time reigning MVP Stephen Curry and the Golden State Warriors are "headed to China for two preseason games against the Minnesota Timberwolves in October," according to Frank Pingue of REUTERS. The teams will play Oct. 5 in Shenzhen at the Shenzhen Universiade Center, "foll ...

Tags: Events and Attractions, China

Inter Milan Partners With SWM Motors

At a ceremony in Chongqing, China, on Tuesday, SWM Motors and Serie A side Inter Milan announced a collaboration which sees SWM Motors become an official partner of the club. The SWM X7 will be the official car of Inter Milan for the greater China area. Former Inter player Marco Materazzi unveiled t ...

Tags: Marketing and Sponsorship, Europe, China

Sequioa China, CMC Holdings Join Up

Sequoia Capital China and CMC Holdings formed a sports investment joint venture to fund and consolidate "global premium sports assets," according to Tomas Noda III of DEAL STREET ASIA. The new vehicle "completed its first closing but financial details were not disclosed." Massive growth potential of ...

Tags: Finance, China

Nike Target of Complaints In China

China’s state broadcaster on Wednesday accused Nike of "making false advertising claims in connection with its basketball shoes, the second time the country has leveled such a complaint against the world’s largest sportswear maker," according to Liza Lin of the WALL STREET JOURNAL. The c ...

Tags: Marketing and Sponsorship, China

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