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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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03/05/14
Sportel: New Media Held To Account

Great Sports Media Co. GM Hui Li kicked off the the Sportel Asia World Sports Media Convention with a spirited defense of traditional media and by charging China’s No. 1 Internet portal Tencent of “acting irresponsibly” in its buying of rights. Li ended his keynote speech, which cr ...

Tags: Media, China

03/03/14
NBA China Partners With LeTV

NBA China and LeTV on Thursday "announced a new partnership" that will make LeTV an official smart TV and Over-The-Top broadcast partner, according to CHINA DAILY. LeTV will provide NBA content to premium subscribers, "including five live games each week through the second round of the playoffs, an ...

Tags: Media, China

02/27/14
HKFA: Give Project Phoenix More Funds

Hong Kong FA CEO Mark Sutcliffe "has launched a staunch defence of the much criticised Project Phoenix and urged the government not only to continue its financial support for the sport, but also to increase funding," according to Alvin Sallay of the SOUTH CHINA MORNING POST. Sutcliffe said that 22 o ...

Tags: Leagues and Governing Bodies, China

02/27/14
HK Sports Officials To Stand Down

Three aging Hong Kong Sports Federation and Olympic Committee VPs will be replaced next month "amid criticism of its domination by a small cadre who have power over the selection of athletes for the Olympics, Asian Games and other multi-sport events," according to Chan Kin-wa of the SOUTH CHINA MORN ...

Tags: Olympics, China

02/26/14
CSL Announces Ping An As Title Sponsor

IMG Worldwide and the Chinese Super League Co. Ltd. announced that Ping An Insurance has become the new title sponsor of the CSL. The four-year deal sets a record as the longest title sponsorship contract in CSL's history, making Ping An the first CSL title sponsor from the financial sector. The CSL ...

Tags: Marketing and Sponsorship, China

02/25/14
Clubs Express HK Premier League Fears

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Tags: International Football, China

02/18/14
Report: Ping An Wins CSL Bid

Chinese financial group Ping An "is rumored to have won the bid" as the new sponsor of the Chinese Super League, according to the WANT CHINA TIMES. While the new sponsor, set to replace property developer Wanda Group, will not be announced until later this month, a report said that "Ping An reported ...

Tags: Marketing and Sponsorship, China

02/10/14
CSL Evergrande Partner With Nissan

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Tags: Marketing and Sponsorship, China

02/07/14
Hong Kong Codes To Build Facility

The Hong Kong FA is "set to join up" with the Hong Kong Rugby Football Union and the government to "start work on an interim version of the proposed National Football Training Centre at Tseung Kwan O," according to Alvin Sallay of the SOUTH CHINA MORNING POST. The Hong Kong national team and First D ...

Tags: Facilities, China

02/04/14
Early Morning Super Bowl Party In Beijing

NFL China’s official viewing party of Super Bowl XLVIII in Beijing and Shanghai had a definite American feel, except for the 7:30am start. The event featured not only the Seahawks' win, but also the commercials and halftime show live from Fox Sports, as well as free-flowing Budweiser, a suppor ...

Tags: Events and Attractions, China

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