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New China National Coach Marcello Lippi To Net Millions From Evergrande Academy

Published in SportsBusiness Daily Global on 10 / 24 / 16

Marcello Lippi will earn almost $5M a year as China coach but "will pocket far more through a tie-in with a football academy," according to the AFP. The 68-year-old Italian was named boss of the national team by the Chinese FA on Saturday and has the tricky goal of steering the Asian country "to qua...

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Tags: Finance, China

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Full Swing Golf Partners With Alisports

China’s Alisports and U.S. golf simulator manufacturer Full Swing Golf are taking advantage of the thawing of the Chinese government's relationship with golf. The companies are partnering to help grow the game in a country that, only this year, lifted its ban on the sport. While the ban has be ...

Tags: Marketing and Sponsorship, China

The Basketball Tournament Expands

The Basketball Tournament, a winner-take-all event in which former pros and reunited college teams compete for $2M, "is expanding to China in a partnership with former NBA All-Star Yao Ming," according to Eben Novy-Williams of BLOOMBERG. Tournament co-Founder Jon Mugar said that Yao and Beijing Star ...

Tags: Events and Attractions, China

Bayern Considers Tie-Up With MLS Team

Bayern Munich is considering teaming up with a Major League Soccer franchise to support football's growth in the U.S., club CEO Karl-Heinz Rummenigge said. "Maybe we have to think about how we can partner with U.S. teams from the MLS, to support them and show them how business is run in Germany and ...

Tags: Franchises, Europe, North America, China

DHL, Bayern To Expand Into New Markets

DHL intends to expand its global partnership with Bayern Munich into new markets after successfully launching the club’s official online store in China last year. DHL eCommerce, a division of the global logistics company, developed a turn-key solution for the Bundesliga club on Chinese e-comme ...

Tags: Marketing and Sponsorship, Europe, China, North America

Man City Hits Out At ICC Organizers

Man City Manager Pep Guardiola "has hit out at organisers of the abandoned Manchester derby in Beijing over the perilous state of the pitch at the Bird’s Nest," according to Paul Hirst of the LONDON TIMES. Man City’s first meeting with its near neighbors "on foreign soil was called off o ...

Tags: Franchises, United Kingdom, China

Fans Feel Left Behind In China Football

Long-time Chinese football enthusiasts like Bian Minming "fear the game is being taken away from them," according to David Stanway of REUTERS. All footballing nations "have struggled to balance the interests of commercial sponsors with those of hardcore fans," but in China, encouraged by President X ...

Tags: International Football, China

Hangin' With ... Carsten Cramer

CARSTEN CRAMER is the director of sales and marketing at Bundesliga club Borussia Dortmund, also known as BVB. Cramer, who joined the club in '10 from sports marketing agency Sportfive (now Lagardère Sports), is also in charge of the club's internationalization efforts. The German club is c ...

Tags: People and Pop Culture, North America, Europe, Asia, China

Sonny Wu Said To Lead AC Milan Deal

Sources said that "Chinese dealmaker" Sonny Wu, whose business holdings span renewable energy and lighting, "is leading the proposed takeover" of Serie A side AC Milan, according to Browning & Panja of BLOOMBERG. The sources said that Wu’s private equity firm GSR Capital "is the main inves ...

Tags: Franchises, China, Europe

Sponsors Cash In On ManU Tour

In the "cash-rich world" of ManU's pre-season tours, "it is a necessary evil -- the time of year when the club’s many financial backers claim their pound of flesh," according to Mark Ogden of the London INDEPENDENT. ManU’s chartered fli ...

Tags: Marketing and Sponsorship, China

Man City Returns To U.S. In '17

Cracking the U.S. market has become a top priority for European football clubs, but Man City is taking a different approach than the rest. Compared to its competitors, Man City’s owner City Football Group operates four top-flight football clubs on four continents -- New York City FC (MLS), Mel ...

Tags: Franchises, United Kingdom, North America, China

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