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AIU Decides To Add American Football To National University Games Schedule

Published in SportsBusiness Daily Global on 03 / 30 / 15

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

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Tags: Leagues and Governing Bodies, India, North America

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AFL Is Scheduled To Come to China

A group fronted by ESPN Analyst Ron Jaworski was in Beijing on Monday to announce that the Arena Football League is "working on building a bridgehead in China," according to Dusty Lane of the CHINA DAILY. Jaworski said, "They will pick up on football very quickly. I watched the Olympics and watched ...

Tags: Franchises, China

Yao Pushes For More School Sports

Former NBA player Yao Ming "would like to see a bigger push for sports in Chinese schools," according to Sun Xiaochen of the CHINA DAILY. The "first phase of his own efforts" came to an end Saturday as the inaugural Yao Foundation Hope Primary School Basketball Season concluded in Leshan Stadium. Th ...

Tags: Events and Attractions, China

China's Li Ning May Post Full-Year Loss

Li Ning, "the struggling Chinese sportswear retailer that is one of the mainland’s best known homegrown brands," has warned it may post a full-year loss due to inventory overhang and slowing domestic economic growth, according to Waldmeir & Tsui of the FINANCIAL TIMES. Its shares fell 3.8% ...

Tags: Finance, China, Li Ning

Björn Borg Brand Expands In China

Björn Borg will launch his Swedish fashion brand collection in the Sogo department store in Shanghai. The store is located on the city's West Nanjing Road, known as the luxury shopping street lined with numerous global brands. Björn Borg is also introducing its products throughout the whol ...

Tags: Marketing and Sponsorship, China

NBA Brings Goodwill To China

Former NBA Houston Rockets player Yao Ming and L.A. Clippers F Caron Butler will lead campus activities and clinics this weekend as the NBA focuses "on earthquake-stricken areas in Sichuan province in the lead up to" the China Games this fall, according to Sun Xiaochen of the CHINA DAILY. Butler wil ...

Tags: Events and Attractions, China

Barça, Madrid Against China Trip

The Spanish Football Federation (RFEF) already has an agreement in place for the Supercopa to be played in China, but it needs the Asamblea del Futbol to ratify it, "which Madrid and Barcelona are not disposed to do," according to J.M. of AS. The tournament, currently played with a home-and-away ser ...

Tags: International Football, Europe, China

UEFA Awards Media Rights in China

UEFA has awarded the '12-15 UEFA Champions League media rights to Chinese public broadcaster CCTV and the '12-15 UEFA Champions League and UEFA Europa League Internet rights to Sina and QQ in China. CCTV will broadcast each matchnight one live UEFA Champions League match as well as a highlights prog ...

Tags: Media, Europe, China

NBA Launches NBA 3-On-3 In India

The NBA will launch the NBA 3X presented by Sprite in India. The free interactive event will combine basketball and entertainment to bring an NBA experience to fans in four cities from Sept. 15 to Oct. 21. The event will visit Delhi, Hyderabad, Chennai and Mumbai. It will be the first time the NBA v ...

Tags: Events and Attractions, India, China

Maradona Suing Chinese Internet Firms

Former Al Wasl club Manager Diego Maradona "attended a Beijing court hearing on Friday," which was considering his $3.2M image rights claim against two Chinese Internet companies, according to the AFP. Xinhua news agency reported Maradona has accused the companies of "using his name and picture for ...

Tags: International Football, China

Dwyane Wade Considering Li-Ning

Sneaker magazine Sole Collector's Nick DePaula tweeted Thursday: "Hearing from several people that Dwyane Wade will likely leave Jordan Brand and sign with Li-Ning. Huge shift," according to Jon Pastuszek of NIUBBALL.com. The news follows Jordan Brand canceling his Fly Wade 3's, "and the two sides a ...

Tags: Marketing and Sponsorship, China, North America, Li Ning

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