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Reebok Enlists China's 'Hottest Grandpa' To Announce Plan For 500 Stores By '20

Published in SportsBusiness Daily Global on 03 / 30 / 17

Reebok enlisted "China’s hottest grandpa," Wang Deshun, as a brand ambassador as it announced plans to open 500 stores by '20 and "create China specific products in a bid to become China’s best fitness brand," according to Danielle Long of THE DRUM. The 80-year old model, "who made ...

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Tags: Marketing and Sponsorship, China

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