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Biotech Firm Abbott Adds Great Wall Marathon To Sponsorship Strategy

Published in SportsBusiness Daily Global on 05 / 18 / 15

Biotechnology firm Abbott sponsored the Great Wall Marathon in Tianjing, China, for the first time on Saturday, expanding its strategy of connecting with notable marathons it began in '14. The deal called for extensive branding on T-shirts, runners bibs, at the start/finish line and each kilometer m...

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Tags: Marketing and Sponsorship, China

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