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China's Super Sports Media Acquires UEFA Nations League Rights

Published in SportsBusiness Daily Global on 09 / 26 / 17

UEFA "wasted no time" securing its first media deals for its newly-announced Nations League competition with China’s Super Sports Media "stepping up to acquire exclusive digital media rights to the competition in China" for the '18-19 and '20-21 editions of the competition, according to Paul N...

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Tags: Media, Europe, China

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Messi Launching Theme Park In Beijing

Chinese fans will be able to "celebrate the achievements" of Barcelona footballer Lionel Messi at a new theme park to be built in Beijing, according to Richard Martin of REUTERS. The Messi Experience Park, which is being launched by the five-time world player of the year in collaboration with Chines ...

Tags: Facilities, China

Adidas China To Launch TV Series For Kids

Adidas China partnered with China’s Ministry of Education and China Education Television to "launch an official TV series to teach young people football skills," according to Danielle Long of THE DRUM. The series, called "Daily Football," consists of 365 three-minute episodes, "which will air ...

Tags: Marketing and Sponsorship, China

Site Says It Can Cope With Ticket Demand

Hong Kong football fans are "bracing themselves for more frustration when tickets for the Premier League Asia Trophy go on sale on Friday," according to James Porteous of the SOUTH CHINA MORNING POST. Tickets for the "highly anticipated" event, featuring Liverpool, Leicester City, Crystal Palac ...

Tags: International Football, China

Ascot Signs Media Deal With Sina Sports

Royal Ascot Racecourse announced an exclusive broadcast media rights deal with Chinese digital media company Sina Sports. The arrangement will see the last three days of Royal Ascot shown live across China on all of Sina's platforms, reaching 213 million households. Sina will be taking the world fee ...

Tags: Media, China

Chinese FA Announces Rule Changes

A "sudden" rule change revealed by the Chinese FA states Chinese football clubs "must pay a tax of 100% on transfer fees for foreign players in the next window," according to Cameron Wilson of WILD EAST FOOTBALL. According to the edict, clubs "must match the transfer fee paid for a foreign player wi ...

Tags: International Football, China

Tencent Planning Esports Town

Tencent, China's largest online games developer, is "building an entire town dedicated to esports," according to Yi Shu Ng of MASHABLE. The town will be located in Wuhu, China, where Tencent "just signed a framework agreement with the local government." The planned esports town "will have an esports ...

Tags: Facilities, China

China's Hopes To Host 2030 WC Still Alive

China's "hopes of hosting the 2030 World Cup have been given a boost from FIFA," according to Graham Dunbar of the AP. Football's governing body proposed "giving its ruling council the power to decide that a continent could skip just one World Cup before hosting again." FIFA imposed a two-tournament ...

Tags: International Football, China

Adidas Expects Chinese Margins To Shrink

New adidas CEO Kasper Rørsted said that the company "expects its huge operating margin in China to shrink slightly in the long term, while its small U.S. margin grows markedly in the near term," according to Adam Jourdan of REUTERS. Rørsted, on his first visit to China since takin ...

Tags: Finance, China, North America

Shanghai AFL Match Could Be Moved

Australian Football League side Gold Coast will host its match with Port Adelaide in round eight at Metricon Stadium if the "escalating tensions" between the U.S. and North Korea "force the game to be moved from China," according to Greg Denham of THE AUSTRALIAN. The Suns scheduled the game against ...

Tags: Events and Attractions, China

Sina Sports Secures PGA, LPGA Deals

Sina Sports reached "long-term strategic relationships with the PGA Tour and the LPGA," according to Taruka Srivastav of THE DRUM. The deal sees the Chinese digital sports media platform secure "full highlights and special video content including player interviews, behind-the-scenes footage, to ...

Tags: Media, China

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