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Kobe Bryant Teams Up With Chinese E-Commerce Company Alibaba

Published in SportsBusiness Daily Global on 08 / 04 / 15

Chinese e-commerce company Alibaba Group "has struck a wide-ranging deal with a new start-up founded" by Kobe Bryant, according to Bien Perez of the SOUTH CHINA MORNING POST. Bryant's first project with Alibaba "involves the exclusive release in mainland China of his self-produced video documentary,...

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Tags: Marketing and Sponsorship, China

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05/26/15
Wuhan Open Builds New $161M Stadium

The Wuhan Open is building a 1B renminbi ($161M) stadium that will "rival the size of Wimbledon’s Centre Court," according to Danielle Rossingh of BLOOMBERG. Wuhan Sports Development Investment Co. President Zhu Jianbin: "We hope we can build Wuhan into a city of tennis." Although only in its ...

Tags: Facilities, China

05/18/15
Abbott Sponsors Great Wall Marathon

Biotechnology firm Abbott sponsored the Great Wall Marathon in Tianjing, China, for the first time on Saturday, expanding its strategy of connecting with notable marathons it began in '14. The deal called for extensive branding on T-shirts, runners bibs, at the start/finish line and each kilometer m ...

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05/18/15
CSM Wins CFA Live Feed Rights

China Sports Media Ltd. "has been awarded the rights to produce live video content" for the Chinese FA in a four-year deal, according to SOCCEREX. The agreement "will see CSM, a subsidiary of China Media Capital -- a private equity firm -- produce and distribute a raw live video feed for games invol ...

Tags: Media, China

05/15/15
Chinese Media Giants Back LeTV Sports

Chinese media moguls Jack Ma and Wang Jianlin "are backing new sports rights venture LeTV Sports" in a $129M funding round, according to Patrick Frater of VARIETY. Ma "is the founder and chairman of Chinese e-commerce giant Alibaba." Wang "is the founder of property to entertainment group Wanda." L ...

Tags: Media, China

05/06/15
Stocks For Companies With Football Ties Surge

Chinese President Xi Jinping’s plan to make China a football superpower "is winning over fans in an unlikely place: the nation’s $7.7 trillion stock market," according to BLOOMBERG. Nine listed companies with ties to the country’s football league have surged an average 158% since t ...

Tags: Finance, China

05/05/15
Letv Sports Website Valued At $450M

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05/05/15
Illegal Betting Taking Toll On China, India

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Tags: International Football, China, India

05/05/15
Sponsorship To Help Boost Boxing In China

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Tags: Marketing and Sponsorship, China

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Hisense Forks Out $7M For Red Bull Deal

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