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New China National Coach Marcello Lippi To Net Millions From Evergrande Academy

Published in SportsBusiness Daily Global on 10 / 24 / 16

Marcello Lippi will earn almost $5M a year as China coach but "will pocket far more through a tie-in with a football academy," according to the AFP. The 68-year-old Italian was named boss of the national team by the Chinese FA on Saturday and has the tricky goal of steering the Asian country "to qua...

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Tags: Finance, China

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Top Brazilian Players Head To China

China "is fast becoming the new destination for some of Brazil's best players, rather than the English Premier League, Spain's La Liga or the Bundesliga in Germany," according to Tales Azzoni of the AP. Thanks to hefty investments to boost football in the Asian country, Chinese teams "have become mu ...

Tags: International Football, Brazil, China

FEI Event Returns To Beijing In April

The Longines FEI World Cup Jumping China League "will return to Beijing for the fifth consecutive year and bring international expertise to the sport's development in China," according to Sun Xiaochen of CHINA DAILY. The equestrian venue at Beijing's Chaoyang Park will host the event from April to O ...

Tags: Events and Attractions, China

Liu Retirement Sparks Marketing Rush

After a long absence from competition, Olympic champion hurdler Liu Xiang "found himself back in the headlines in more ways than one," according to Li & Sun of CHINA DAILY. Messages and pictures of the star athlete "have circulated on major Internet portals and social networking platforms." Only ...

Tags: Marketing and Sponsorship, China

World Extreme Games Lands New Sponsors

With an additional venue and a quartet of new sponsors, organizers of the Kia World Extreme Games hope to raise Shanghai’s profile as an action sports city. The event, which arrived in Shanghai in '07 as the KIA X Games Asia, announced GoPro, DC Shoes, online consumer retail portal yixun.com a ...

Tags: Events and Attractions, China

Financial Boost Likely For HK Opens

Golf and tennis are in line to receive millions of dollars in funding from the "revamped" Mega Events Fund for each sport's "showpiece tournaments" later this year, a top government official said, according to Alvin Sallay of the SOUTH CHINA MORNING POST. The Hong Kong Opens in both golf and te ...

Tags: Finance, China

Beckham Products Go To China

David Beckham-branded products "are set to head to China" when his Hong Kong joint venture partner rolls out its goods in a few months, according to Billy Chan of BLOOMBERG. Global Brands Group Holding Ltd. CEO Bruce Rockowitz said that the venture "will focus on developing Beckham-branded consumer ...

Tags: Marketing and Sponsorship, China

Beijing 2022 Touts Open Internet Access

An official said that if Beijing is successful in its bid for the 2022 Winter Olympics then foreigners who attend "will get uncensored Internet access," but this is not an issue for Chinese who "don't like" sites like Facebook and Twitter, according to Ben Blanchard of REUTERS. China "keeps a tight ...

Tags: Olympics, China

ChemChina To Buy Into Pirelli For $7.7B

China National Chemical Corp. is to buy into Pirelli, the world's fifth-largest tire maker, in a €7.1B ($7.7B) deal that "will put the 143-year-old Italian company in Chinese hands," according to Arosio & Masoni of REUTERS. The deal "is the latest in a series of takeovers in Italy by cash-r ...

Tags: Finance, Europe, China

Hornets To Play Clippers In China

The NBA Hornets will play its first games in China this fall, as the NBA announced that the team will play the Clippers as part of the league’s Global Games China schedule. The two teams will play in Shenzhen on Oct. 11 at the Shenzhen Universiade Sports Center and on Oct. 14 at the Mercedes-B ...

Tags: Events and Attractions, China

IOC Evaluators Visit Beijing 2022 Bid Sites

IOC evaluators "began a five-day inspection tour of Beijing's bid for the 2022 Winter Olympics on Tuesday as Chinese organizers fired back at critics of the government's human rights record," according to Christopher Bodeen of the AP. The IOC inspection "is a key test of Beijing's status as a front- ...

Tags: Olympics, China

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