Featured Story

NFL China Managing Director Says Country Will Stage Regular Season Game 'Down The Road'

Published in SportsBusiness Daily Global on 06 / 22 / 17

China will stage a regular-season NFL game "down the road" as American football targets a more global fanbase, the sport’s top figure in the country said on Wednesday, according to the AFP. New England Patriots quarterback Tom Brady said during a visit to Beijing and Shanghai this week th...

Read More

Tags: Events and Attractions, China

More Stories

12/01/15
Shirt Snub Causes Controversy In China

Chinese AFC Champions League side Guangzhou Evergrande Taobao sponsor Dongfeng Nissan is "suing the club for changing shirt sponsors during last Saturday's victorious AFC Champions League final against UAE’s Al Ahli," according to ASIA SPONSORSHIP NEWS. Instead of promoting a model of Dongfeng ...

Tags: Marketing and Sponsorship, China

11/24/15
Dongfeng Nissan May Take Further Action

Dongfeng Nissan Passenger Vehicle Company, a joint venture founded in '02 by Nissan Motor Co. and China's Dongfeng Motor Corp., said that "it was astonished" by Chinese Super League side Guangzhou Evergrande’s dropping of its jersey ads in the final match of the Asian Football Confederation Ch ...

Tags: Marketing and Sponsorship, China

11/18/15
Tottenham Pushes Deeper Into China

Tottenham "has expanded its push into Chinese markets with a series of grassroots initiatives that are being supported by club sponsor AIA," according to Paul Nicholson of INSIDE WORLD FOOTBALL. The club "reckons it has more than 180 million fans in the Far East." The club has five official supporte ...

Tags: Franchises, United Kingdom, China

11/17/15
Chinese FA Signs Sponsorship Deal

The Chinese FA "signed a new sponsorship deal with the Skyworth Group," according to SOCCEREX. The Shenzhen-based holding company, which "specializes in electronics and technology," will sponsor China's national team until '19. Skyworth is already a sponsor of Chinese Super League club Guangzhou Eve ...

Tags: Marketing and Sponsorship, China

11/13/15
Tag Heuer To Sue Infront Over China Deal

Swiss watch maker Tag Heuer announced that it "will take legal action against marketing agency Infront Sports & Media," according to Nils Lehnebach of SPONSORs. The reasons for Tag Heuer's decision "are complications after signing a deal with Chinese basketball." Last month, Tag Heuer "singed a ...

Tags: Marketing and Sponsorship, Europe, China

11/10/15
Alibaba Pays $3.67B To Take Over Youku

E-commerce company Alibaba Group Holding has agreed to pay $3.67B "for the shares it does not own in Youku Tudou," China's leading online video services provider, and take the N.Y.-listed company private, according to Bien Perez of the SOUTH CHINA MORNING POST. For Alibaba, the world's largest e-com ...

Tags: Finance, China

11/09/15
Red Bull Signs Two-Year Deal

The Chinese Super League signed a two-year sponsorship deal with "with energy drink provider Red Bull of Reignwood FMCG Group," according to Pu Yang of YUTANG SPORTS. The agreement will see Red Bull "become an official partner and the official energy drink provider" of Chinese top-tier football leag ...

Tags: Marketing and Sponsorship, China

11/04/15
IQiyi Partners With PGA Tour

IQiyi signed an agreement to become the PGA Tour’s official digital streaming portal in China from '16-20. When the new five-year agreement begins in '16, golf fans in China will be able to watch over 1,500 hours of live streaming from more than 40 PGA Tour tournaments per year, including The ...

Tags: Media, China

10/30/15
China Sports Media Buys CSL Rights

China Sports Media Co. Ltd. announced the purchase of broadcasting rights for the Chinese Super League, China's top-tier professional football league, for 8B yuan ($1.26B) "over the next five years," according to CHINA DAILY. The TV rights for the '15 season "fetched only" 50M yuan ($7.8M). CSL Chai ...

Tags: Media, China

10/29/15
Chinese Smartphone Maker Signs Bulls, Cavs

Chinese smartphone maker ZTE has signed sponsorship deals with the Bulls and Cavaliers, adding to the company’s roster of NBA team deals that also includes the Knicks, Warriors and Rockets. Both deals are three-year agreements. The Bulls’ agreement is an exclusive deal that makes ZTE the ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug