Featured Story

Q&A With Shanghai-Based Digital Marketing Agency Mailman Sports CEO Andrew Collins

Published in SportsBusiness Daily Global on 07 / 21 / 17

Shanghai-based digital marketing agency Mailman Sports CEO Andrew Collins spoke to SBD Global via email about a number of the top trends to watch in the Chinese market throughout the rest of '17 and beyond. Mailman published the sixth edition of its Red Card study on the influence of 53 European clu...

Read More

Tags: Marketing and Sponsorship, Asia, China

More Stories

03/02/16
Shijiazhuang Partners With Liquor Firm

Chinese Super League side Shijiazhuang Ever Bright announced a partnership deal "with local firm Hengshui Laobaigan Liquor," according to SOCCEREX. The liquor company will become an official partner of the club and the two entities "will launch a WeChat account for supporters of Shijiazhuang." ...

Tags: Marketing and Sponsorship, China

03/01/16
Sina Sports Partners With America's Cup

China's Sina Sports has entered into an official strategic partnership with the America's Cup. The company becomes the official digital media partner of America's Cup in China. The partnership means expanded America's Cup coverage will be made available on Sina Sports, including exclusive interviews ...

Tags: Media, China

02/29/16
Chinese Showing Interest In Rio Games

An authorized ticket reseller in China revealed that the Zika outbreak in Brazil has not "dampened Chinese enthusiasm for the 2016 Summer Olympic Games in the South American country," according to Huang Jingjing of GLOBAL TIMES. Chinese tour operator Caissa Touristic said that since tickets for the ...

Tags: Olympics, China, Brazil

02/25/16
CSL Officials Seeking PL Advice

Chinese Super League chiefs have "approached England’s top clubs for help in their bid to transform the cash-rich division into a world force," according to Sami Mokbel of the London DAILY MAIL. A number of Europe’s high-profile footballers have "moved to the Far East in recent weeks, at ...

Tags: International Football, China

02/24/16
Eriksson Says China Will Win World Cup

Former England Manager Sven-Göran Eriksson claimed that China could lift the World Cup within a decade, as Chinese President Xi Jinping "pushes on with his football revolution," according to Tom Phillips of the London GUARDIAN. Construction work "has begun on thousands of football academie ...

Tags: International Football, China

02/24/16
CSL TV Deal Confirms China Football's Rise

A "huge bet" by Li Ruigang, a Chinese tycoon, on Chinese Super League football broadcast rights appears to have "paid off after the broadcast company he heads resold a portion of them this week at an apparent profit," according to Charles Clover of the FINANCIAL TIMES. Li’s China Media Ca ...

Tags: Media, China

02/22/16
China Digital, Chou Set Up Gaming Company

China Digital Culture Ltd. announced Wednesday that it has signed a memorandum of understanding with Taiwan songwriter Jay Chou "to establish a cross-strait e-sport gaming company," according to Chen Yaping of YUTANG SPORTS. Under the MOU, Chou, who is also an e-gaming fan, "will allow China Digital ...

Tags: Finance, China

02/22/16
Le Sports Acquires CSL Internet Rights

Le Sports, the sports broadcasting subsidiary of Chinese entertainment company Le Eco, "acquired the online multimedia rights to the Chinese Super League" in a two-year deal worth a reported RMB 2.7B ($415M), according to SOCCEREX. The deal covers the '16 and '17 editions of the competition, "beginn ...

Tags: Media, China

02/22/16
Rich Chinese Splurge On Sportswear

GPS sport watches, compression leggings and hydration packs "are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands," according to Kwok & Master of REUTERS. Extreme ...

Tags: Marketing and Sponsorship, China

02/19/16
Jiangsu Suning Partners With Nubia

Chinese Super League club Jiangsu Suning announced that telephone manufacturer Nubia "will become the club’s major sponsor," according to SOCCEREX. In a deal reported to be worth $23M, Nubia will be the club’s shirt sponsor "throughout the coming season." Jiangsu Suning also agreed ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug