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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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06/12/14
HKJC Announces Higher Stake Money

The Hong Kong Jockey Club "announced higher stake money across the board for next season to keep pace with its soaring betting turnover, maintaining its claim as the place with the world's highest prize money per race and setting the tone for future increases," according to Michael Cox of the SOUTH ...

Tags: Finance, China

06/10/14
Clubs Thrown Lifeline To Take Part In HKPL

Financially strapped district clubs were "given a lifeline" by the government to participate in the inaugural Hong Kong Premier League with the prospect of increased public funding to HK$3M ($387,000), according to Chan Kin-wa of the SOUTH CHINA MORNING POST. Yuen Long, Tai Po and Wong Tai Sin "all ...

Tags: International Football, China

05/29/14
HKFA Hopeful Of Government Funding

Football's revival "is set to take its next step forward" with the government showing signs it will support the Hong Kong FA's new five-year plan, according to Alvin Sallay of the SOUTH CHINA MORNING POST. However, there are concerns whether an estimated HK$210M ($27M) of additional funding over the ...

Tags: Finance, China

05/28/14
Formula E Signs CCTV-5 Agreement

Formula E is forecating a global TV audience of more than 200 million people for its inaugural season after signging a free-to-air broadcast agreement with CCTV-5 -- the main sports channel in China and part of the China Central Television network. The deal will see the station broadcast all 10 Form ...

Tags: Media, China

05/27/14
Beer Sales Set To Boom In China

Market observers said that "the second and third quarters of this year will see strong beer sales in China and that sales performance is expected to be boosted further with the start of the 2014 FIFA World Cup," according to the WANT CHINA TIMES. Products related to the World Cup "will see buoyant ...

Tags: Finance, China

05/27/14
HKCA Optimistic About Ground Expansion

Hong Kong Cricket Association Chair Rodney Miles is "buoyant on expansion," according to Alvin Sallay of the SOUTH CHINA MORNING POST. With Hong Kong's elevation to one-day int'l status, "the need for more grounds has increased." As it is, "the game's growth has been stunted by the small number of f ...

Tags: Facilities, China

05/23/14
Hingis Approached By Hong Kong Open

Martina Hingis "is being chased" by Hong Kong Tennis Open organizers, hoping the former world No. 1 "will provide star power for the city's return to the big time in September," according to Alvin Sallay of the SOUTH CHINA MORNING POST. Hingis has been approached to play at the $250,000 WTA Champion ...

Tags: Events and Attractions, China

05/08/14
Euro Tour Partners With Golf World China

Golf World China is to become an Official Media Partner to The European Tour in China following a three year agreement. The partnership will help further develop The European Tour brand in China, a country which has now hosted 44 European Tour events following last month’s Volvo China Op ...

Tags: Marketing and Sponsorship, Europe, China

04/28/14
NBA Yao School Launches More Camps

The NBA Yao School will launch youth summer camps in Beijing from July 14 through Aug. 23. NBA players will visit the camps at Wukesong Hi-Park and No. 3 Middle School to teach basketball technique. The first program of the NBA Yao School was launched in February at Wukesong Hi-Park. Yao Ming said, ...

Tags: Leagues and Governing Bodies, China

04/17/14
KAWO Launches Sports Page

KAWO, a social media management tool that helps businesses repurpose and automate existing social media content onto Chinese channels like Weibo and WeChat, has officially launched a specialized page targeting the sports industry to deliver Chinese social media to clients. Although the sports market ...

Tags: Media, China

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