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Jordan Brand Makes Chinese Basketball Star Guo Ailun First Int'l Athlete With Signature Shoe

Published in SportsBusiness Daily Global on 08 / 21 / 17

Basketball player Guo Ailun, who in the spring signed as Jordan Brand's first Chinese endorser, is set to become the "first international athlete to have his own Jordan signature sneaker," according to Nick DePaula of ESPN.com. Negotiated by Wasserman, the shoe deal will pay Guo more than $3M annual...

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Tags: Marketing and Sponsorship, China

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07/17/17
Chinese Winter Sports Push Boosting Brands

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Tags: Finance, China

07/14/17
Beijing 2022 Partners With Bank Of China

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Tags: Olympics, China

07/06/17
F1 Teaming Up With Lagardère Sports

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Tags: Marketing and Sponsorship, China

06/30/17
Marbury Named President Of UFL China

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Tags: Leagues and Governing Bodies, China, North America

06/22/17
China To Stage NFL Game 'Down The Road'

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Tags: Events and Attractions, China

06/05/17
Messi Launching Theme Park In Beijing

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Tags: Facilities, China

06/05/17
Adidas China To Launch TV Series For Kids

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Tags: Marketing and Sponsorship, China

06/02/17
Site Says It Can Cope With Ticket Demand

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Tags: International Football, China

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Ascot Signs Media Deal With Sina Sports

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Tags: Media, China

05/25/17
Chinese FA Announces Rule Changes

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Tags: International Football, China

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