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Jordan Brand Makes Chinese Basketball Star Guo Ailun First Int'l Athlete With Signature Shoe

Published in SportsBusiness Daily Global on 08 / 21 / 17

Basketball player Guo Ailun, who in the spring signed as Jordan Brand's first Chinese endorser, is set to become the "first international athlete to have his own Jordan signature sneaker," according to Nick DePaula of ESPN.com. Negotiated by Wasserman, the shoe deal will pay Guo more than $3M annual...

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Tags: Marketing and Sponsorship, China

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Chinese Winter Sports Push Boosting Brands

German outdoor brand Jack Wolfskin China CEO Frederic Guiral de Haas said that a "state-led push" to promote winter sports in China ahead of the 2022 Beijing Olympics will "help outdoor brands maintain faster sales growth in the country than the overall sportswear market," according to Tom Hanc ...

Tags: Finance, China

Beijing 2022 Partners With Bank Of China

The organizers of the Beijing 2022 Olympic and Paralympic Winter Games announced on Thursday Bank of China as its "official banking partner," according to XINHUA. Bank of China, which was the official banking partner of the Beijing 2008 Games, "continues its tie with the Olympics by becoming th ...

Tags: Olympics, China

F1 Teaming Up With Lagardère Sports

Formula 1 is "teaming up" with marketing agency Lagardère Sports to build strategic partnerships in China from '18 and "raise the sport's profile in a region it sees as having huge potential for growth," according to Alan Baldwin of REUTERS. F1 owner Liberty Media sees China, along with the U ...

Tags: Marketing and Sponsorship, China

Marbury Named President Of UFL China

Former NBA basketball player Stephon Marbury was named president of Urban Fitness League China, UFL CEO Ben Sturner told SBD Global. The UFL, a professional fitness competition featuring extreme calisthenics athletes, will launch in '18. The organization will have teams based in major U.S. cities an ...

Tags: Leagues and Governing Bodies, China, North America

China To Stage NFL Game 'Down The Road'

China will stage a regular-season NFL game "down the road" as American football targets a more global fanbase, the sport’s top figure in the country said on Wednesday, according to the AFP. New England Patriots quarterback Tom Brady said during a visit to Beijing and Shanghai this week th ...

Tags: Events and Attractions, China

Messi Launching Theme Park In Beijing

Chinese fans will be able to "celebrate the achievements" of Barcelona footballer Lionel Messi at a new theme park to be built in Beijing, according to Richard Martin of REUTERS. The Messi Experience Park, which is being launched by the five-time world player of the year in collaboration with Chines ...

Tags: Facilities, China

Adidas China To Launch TV Series For Kids

Adidas China partnered with China’s Ministry of Education and China Education Television to "launch an official TV series to teach young people football skills," according to Danielle Long of THE DRUM. The series, called "Daily Football," consists of 365 three-minute episodes, "which will air ...

Tags: Marketing and Sponsorship, China

Site Says It Can Cope With Ticket Demand

Hong Kong football fans are "bracing themselves for more frustration when tickets for the Premier League Asia Trophy go on sale on Friday," according to James Porteous of the SOUTH CHINA MORNING POST. Tickets for the "highly anticipated" event, featuring Liverpool, Leicester City, Crystal Palac ...

Tags: International Football, China

Ascot Signs Media Deal With Sina Sports

Royal Ascot Racecourse announced an exclusive broadcast media rights deal with Chinese digital media company Sina Sports. The arrangement will see the last three days of Royal Ascot shown live across China on all of Sina's platforms, reaching 213 million households. Sina will be taking the world fee ...

Tags: Media, China

Chinese FA Announces Rule Changes

A "sudden" rule change revealed by the Chinese FA states Chinese football clubs "must pay a tax of 100% on transfer fees for foreign players in the next window," according to Cameron Wilson of WILD EAST FOOTBALL. According to the edict, clubs "must match the transfer fee paid for a foreign player wi ...

Tags: International Football, China

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