Maradona Wins Lawsuit In Shanghai Adidas Wary Of Chinese Counterfeiters China Video Game Developer Signs James Names In The News TVB Wins '14 World Cup Rights Event Notes Teen Golfers Promoting Sport In China Li Ning Holds 48-Hour Online Sale H&M Takes Place Of Nike Store In Beijing Formula 1 A Tough Sell In China
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Maradona Wins $490,000 Suit Against Two Shanghai Firms For Trademark Infringement06 / 19 / 13Former Argentina striker and Manager Diego Maradona won a 3M yuan ($490,000) lawsuit in Beijing Monday "against two Shanghai firms which used his name and image without permission," according to the SHANGHAI DAILY. The Beijing No. 1 Intermediate People's Court ruled t... |
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Decathlon Steps Up Presence In China
Shanghai's First Financial Daily reported that French firm Decathlon Group, one of Europe's biggest sporting goods chains, "plans to increase its market share and accelerate its expansion in mainland China," according to the WANT CHINA TIMES. The company's planned expansion "will add to the current ...
Chinese Super League, Carlsberg Partner
The world's fourth-biggest brewer, Carlsberg, will be the exclusive beer partner of the Chinese Super League through '16. Carlsberg China has teamed with IMG Worldwide to help promote the brand in its country. Financial terms of the transaction were not disclosed. CSL GM Zhu Qilin said, "The CSL nee ...
Tags: Marketing and Sponsorship, China
CBA Seeks To Reach Its Potential
Despite a "boom in media and sponsorship interest," a growing number of teams in the Chinese Basketball Association are calling for structural changes to the league, according to Sun Xiaochen of CHINA DAILY. The CBA season concluded on Friday, drawing "solid TV ratings and attendance." Big-name impo ...
PGA, Bose Agree To China-Based Deal
The PGA Tour Monday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ca ...
Int'l Brands Squeezing China Market
Int'l sport brands "continue to make gains in China despite a shrinking market," with Nike posting profits in its third quarter financial report, according to WANT CHINA TIMES. Adidas "also reported a 15% jump in its China sales last year." Chinese Key Solution Sports Consulting Founder Zhang Qing s ...
Tags: Finance, China, North America
Even Beckham May Struggle In China
David Beckham's new appointment as the first "global ambassador" for Chinese football looks like another nice sinecure for football's biggest one-man brand, the reality might be tougher, according to Jonathan Kaiman of the London GUARDIAN. Critics say that even Beckham "may be unable to improve the ...
Tags: International Football, China
Incentives For Hong Kong Sevens
Full-time contracts to play rugby sevens "are in the pipeline" as Hong Kong sets its sights "on becoming a core team on the HSBC Sevens World Series next season," according to Alvin Sallay of the SOUTH CHINA MORNING POST. Hong Kong Rugby Football Union Chair Trevor Gregory said that "the board of di ...
Media Notes
Former Beijing Mayor Liu Jingmin has called for reform of broadcasting rights of sports events to promote the development of industry. Liu said, "NBA's revenues mainly come from TV rights, but organizers of sports events in China need to pay for TV broadcasting." Lin also suggested breaking up the " ...
Tags: Media, TES, DC, Sports Events, NBA, China, NTRA, Audi, IMG, Europe, Champion, Champions, Eurosport, France, Portugal, Russia, Fox, Australia, Asia
Chinese New Year Big Score For NBA
The NBA's second Chinese New Year celebration reached a total of 107 million fans on TV and digital media, an increase of more than 11% compared to last year. The '13 celebration featured a record of 23 live games over eight days from Feb. 7-14. Five NBA teams hosted in-arena celebrations celebratin ...
Report: Star Players Draw Fans In China
European football clubs have shown increasing efforts to make a name for themselves on Chinese social media and connect with Chinese fans online, according to a survey by Mailman Group. The Shanghai-based company released findings from its "Red Card: 2013 China Digital Champions League" that address ...
Tags: International Football, China
