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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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12/31/12
Marketplace Roundup

Watchmaker Longines has become the first top partner of the Int'l Equestrian Federation (FEI) after agreeing to a long-term sponsorship deal. The deal makes Longines the official top partner, timekeeper and watch of the FEI. Longines will take on several FEI properties including the tile sponsorship ...

Tags: Marketing and Sponsorship, China, Europe

12/28/12
Sports Brands Suffer In China

High inventories "caused by quick expansion, product homogeneity, price surges and sliding purchasing power are expected to pressure int'l and local sports goods brands this winter," according to Wang Zhuoqiong of the CHINA DAILY. Nike's second-quarter fiscal report revealed that Nike sales in China ...

Tags: Finance, China

12/21/12
Chinese Sports Fans Move To Internet

Peer-to-peer video sharing website PPTV has become China's "leading online sports center, though it offers much more than sports," according to WANT CHINA TIMES. As more sports fans in China turn to the Internet for live and on-demand broadcasts, the "sun might be about to set on China's national sp ...

Tags: Media, China

12/19/12
China Brand Considers Jordan Countersuit

Shanghai's First Financial Daily reported Chinese athletic brand Qiaodan said that "it is considering countersuing basketball legend Michael Jordan for malicious prosecution" as its trademark dispute remains in limbo more than nine months after it was first filed, according to WANT CHINA TIMES. Jord ...

Tags: Finance, China

12/18/12
Li-Ning Warns Of Substantial Losses

Chinese sportswear company Li-Ning said in a statement that it "expects substantial losses this year," according to Li Woke of the CHINA DAILY. The company said that the losses "will be mainly due to the implementation of its sales channels revival plan, on which it plans to spend 1.4 to 1.8B yuan ( ...

Tags: Finance, China

12/17/12
Toronto Raptors Team Up With Peak

The NBA Toronto Raptors introduced Chinese sports apparel manufacturer Peak Sports as the team’s newest corporate partner. The Raptors are the first professional sports team in Canada sponsored by a China-based company. The four-year partnership announcement was made at an event that included ...

Tags: Marketing and Sponsorship, North America, China

12/14/12
AC Milan Partners With Chinese Team

AC Milan has struck up a commercial partnership with Chinese Super League champions Guangzhou Evergrande, according to ESPN. Representatives from Evergrande had been in discussions with AC Milan VP Adriano Galliani "in recent days." The negotiations "resulted in a deal being reached whereby both clu ...

Tags: International Football, Europe, China

12/14/12
China Backs Football In Five Cities

The "chronic under performance" of China on the int'l football stage "has spurred the government to implement a more hands-on approach to the game" that will be seen in five cities, according to Tang Zhe of the CHINA DAILY. To "explore new avenues to develop" Chinese football, Qingdao, Chengdu, Guan ...

Tags: International Football, China

12/10/12
NRL Club Rethinks Cost Of China Match

The ambition of National Rugby League club Manly Sea Eagles to host a game against the Canberra Raiders in China next year "has been called into question" following revelations the Sea Eagles posted a A$1.5M loss last year, according to Stuart Honeysett of THE AUSTRALIAN. Raiders CEO Don Furner "rec ...

Tags: Leagues and Governing Bodies, Australia, China

12/06/12
Bird's Nest To Host Shaun White

The 2008 Beijing Olympic Stadium, known as the Bird's Nest for its design and often referred to as a "white elephant," will be covered with snow on Saturday for the third edition of the Oakley and Shaun White Air + Style snowboard competition. Leading up to the event, Oakley ran online campaigns and ...

Tags: Events and Attractions, China, Oakley

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