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Tour De France To Hold Criterium In Shanghai To Promote Cycling In China

Published in SportsBusiness Daily Global on 03 / 24 / 17

Tour de France organizers said that they will "stage a Shanghai criterium featuring top riders this year" as the event "bids to attract a following in China," according to the AFP. The "Etape China" for "thousands of enthusiasts" will be held in Changsha in September, before the criterium for elite ...

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Tags: Events and Attractions, China

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Chinese Showing Interest In Rio Games

An authorized ticket reseller in China revealed that the Zika outbreak in Brazil has not "dampened Chinese enthusiasm for the 2016 Summer Olympic Games in the South American country," according to Huang Jingjing of GLOBAL TIMES. Chinese tour operator Caissa Touristic said that since tickets for the ...

Tags: Olympics, China, Brazil

CSL Officials Seeking PL Advice

Chinese Super League chiefs have "approached England’s top clubs for help in their bid to transform the cash-rich division into a world force," according to Sami Mokbel of the London DAILY MAIL. A number of Europe’s high-profile footballers have "moved to the Far East in recent weeks, at ...

Tags: International Football, China

Eriksson Says China Will Win World Cup

Former England Manager Sven-Göran Eriksson claimed that China could lift the World Cup within a decade, as Chinese President Xi Jinping "pushes on with his football revolution," according to Tom Phillips of the London GUARDIAN. Construction work "has begun on thousands of football academie ...

Tags: International Football, China

CSL TV Deal Confirms China Football's Rise

A "huge bet" by Li Ruigang, a Chinese tycoon, on Chinese Super League football broadcast rights appears to have "paid off after the broadcast company he heads resold a portion of them this week at an apparent profit," according to Charles Clover of the FINANCIAL TIMES. Li’s China Media Ca ...

Tags: Media, China

China Digital, Chou Set Up Gaming Company

China Digital Culture Ltd. announced Wednesday that it has signed a memorandum of understanding with Taiwan songwriter Jay Chou "to establish a cross-strait e-sport gaming company," according to Chen Yaping of YUTANG SPORTS. Under the MOU, Chou, who is also an e-gaming fan, "will allow China Digital ...

Tags: Finance, China

Le Sports Acquires CSL Internet Rights

Le Sports, the sports broadcasting subsidiary of Chinese entertainment company Le Eco, "acquired the online multimedia rights to the Chinese Super League" in a two-year deal worth a reported RMB 2.7B ($415M), according to SOCCEREX. The deal covers the '16 and '17 editions of the competition, "beginn ...

Tags: Media, China

Rich Chinese Splurge On Sportswear

GPS sport watches, compression leggings and hydration packs "are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China's elite are reining in spending on more traditional luxury brands," according to Kwok & Master of REUTERS. Extreme ...

Tags: Marketing and Sponsorship, China

Jiangsu Suning Partners With Nubia

Chinese Super League club Jiangsu Suning announced that telephone manufacturer Nubia "will become the club’s major sponsor," according to SOCCEREX. In a deal reported to be worth $23M, Nubia will be the club’s shirt sponsor "throughout the coming season." Jiangsu Suning also agreed ...

Tags: Marketing and Sponsorship, China

Le Sports Scores $1B In New Funding

A Chinese media report on Monday said that Le Sports, the sports arm of China's leading online video provider Le Holdings, has received funding of $1B "in its series B financing round," according to Wang Jiamei of the GLOBAL TIMES. The series B funding is the "biggest investment so far in China's sp ...

Tags: Finance, China

HKFA Eyes Chinese League

The Hong Kong FA "will discuss the possibility of sending teams to play in Chinese competitions" as it hopes to take advantage of a surge in football investment on the mainland, according to Patrick Johnston of REUTERS. Chinese Super League clubs "have made several ambitious deals in recent weeks," ...

Tags: International Football, China

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