Featured Story

Adidas Teams Up With Wanda Group To Strengthen Commercial Position In China

Published in SportsBusiness Daily Global on 06 / 29 / 16

Adidas has teamed up with Chinese conglomerate Wanda Group to strengthen its commercial position and help develop sports in the world's most populous country. As part of Tuesday's agreement, adidas will sponsor two of Wanda’s Ironman events in China and work with the property developer to help...

Read More

Tags: Marketing and Sponsorship, Europe, China

More Stories

04/24/15
HK Official Slams Legislative Committee

Top sports official Terry Smith added his voice to the "chorus of disapproval" over delays in funding approval for the proposed Kai Tak sports hub, highlighting the irony of what he called "political bloody-mindedness," according to Alvin Sallay of the SOUTH CHINA MORNING POST. Smith, a member of th ...

Tags: Facilities, China

04/23/15
Hisense Forks Out $7M For Red Bull Deal

Chinese consumer electronic brand Hisense is paying more than $2M annually to Infiniti Red Bull Racing as part of its recently announced partnership with the F1 team, according to an industry source. Marketing agency JMI, which secured the partnership, would not disclose any terms of the contract an ...

Tags: Marketing and Sponsorship, China, United Kingdom

04/21/15
Marbury Honored On China's Stamp

Former NBA player STEPHON MARBURY "has a statue in front of the arena of Beijing's Wukesong Stadium, three Chinese Basketball Association titles and now he has a postage stamp named in his name and face," according to XINHUA. Fresh off winning his third championship in the Chinese basketball leagu ...

Tags: People and Pop Culture, China

04/21/15
HK Cricket In Line For Funding Boost

Hong Kong "will be in line for more funding" from the Int'l Cricket Council after the disbanding of the Asian Cricket Council, said top official John Cribbin, according to Alvin Sallay of the SOUTH CHINA MORNING POST. Cribbin, who was VP of the ACC before the regional body was shut down by the ICC l ...

Tags: Finance, China

04/20/15
MLB Broadens Baseball Appeal In China

Unlike the "aggressive marketing" by the NBA, MLB has taken a "gradual approach to bring America's pastime to China," according to XINHUA. After an opening ceremony for the new season of the Beijing college league on Saturday, MLB Asia VP Jim Small said, "We are trying to broaden the appeal of ...

Tags: Leagues and Governing Bodies, China

04/20/15
Japanese Olympic Official Faces Scrutiny

A Japanese politician "demanded an inquiry into allegations" the vice chairman of Japan's Olympic Committee has close ties with the Yamaguchi-gumi, Japan's largest yakuza group, according to Julian Ryall of the SOUTH CHINA MORNING POST. Yoshio Maki, a member of the opposition Japan Restoration Part ...

Tags: Olympics, China

04/16/15
Hamilton Accused Of Sexist Bullying

F1 champion LEWIS HAMILTON "is facing demands that he be banned from returning to China" after his "bullying" and "sexist" celebration of his victory in the country’s grand prix on Sunday, according to Lewis & Eason of the LONDON TIMES. The British driver "aimed champagne into the face ...

Tags: People and Pop Culture, China

04/14/15
PepsiCo Signs Five-Year NBA Deal

PepsiCo "has signed a five-year NBA deal, making it one of the league’s largest sponsors and ending a 29-year relationship between Coke and the NBA," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The deal "includes Pepsi’s extensive portfolio of salty snacks, like Dori ...

Tags: Marketing and Sponsorship, North America, China

04/13/15
Top Brazilian Players Head To China

China "is fast becoming the new destination for some of Brazil's best players, rather than the English Premier League, Spain's La Liga or the Bundesliga in Germany," according to Tales Azzoni of the AP. Thanks to hefty investments to boost football in the Asian country, Chinese teams "have become mu ...

Tags: International Football, Brazil, China

04/10/15
FEI Event Returns To Beijing In April

The Longines FEI World Cup Jumping China League "will return to Beijing for the fifth consecutive year and bring international expertise to the sport's development in China," according to Sun Xiaochen of CHINA DAILY. The equestrian venue at Beijing's Chaoyang Park will host the event from April to O ...

Tags: Events and Attractions, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug