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Alibaba Acquires Broadcast Rights To U.S. College Sports Conference Pac-12

Published in SportsBusiness Daily Global on 10 / 06 / 17

U.S. college sports conference the Pac-12 is "about to get a lot more airtime in China," according to Scott Soshnick of BLOOMBERG. Alibaba Group acquired the rights to broadcast Pac-12 sports across China through '24, "part of a growing effort by the schools to market their teams -- and their a...

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Tags: Media, China

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