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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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02/03/16
Chinese Football Clubs Go on Shopping Spree

Chinese football clubs have had "their biggest-spending winter ever, poaching talent from the world’s richest leagues with big-money transfers as they buy into President Xi Jinping’s dream for the country to become a heavyweight in world football," according to Charles Clover of the FINA ...

Tags: Finance, China

01/29/16
Inter Milan Partners With Le Sports

Inter Milan announced a new partnership with Le Sports (formerly LeTV) in China for the club TV channel, Inter Channel, to be broadcast across mainland China. The two-year deal sees Le Sports become the exclusive broadcast partner for Inter Channel in the territory across all platforms including TV, ...

Tags: Media, China

01/26/16
Arsenal Partners With Chinese TV Show

Arsenal announced a new content partnership with one of China’s "most popular football shows, 'Total Soccer,' in a deal that will see the club join its European counterparts in growing its brand in the region," according to Tony Connelly of THE DRUM. The club will "provide exclusive content in ...

Tags: Media, China

01/21/16
Sina Sports Partners With Aussie Open

Sina Sports entered into an official strategic collaboration with Tennis Australia for the Australian Open. Sina Sports unveiled the "Official Mandarin Language Destination of the Australian Open" on its leading Chinese digital sports platform. A wide range of content will be available in Chinese, a ...

Tags: Media, China

01/20/16
LeEco New Title Sponsor Of Beijing Guoan

Chinese Internet company LeEco, previously known as LeTV, has agreed to pay 100M yuan ($15.2M) for the title sponsorship for the Beijing Guoan football team this year "in a strategic partnership that marks its expansion into sports club branding from smart TV and video content services," according t ...

Tags: Marketing and Sponsorship, China

01/19/16
Le Eco Scoops Rights To All FIFA Matches

Le Eco, the Chinese group formerly known as Le TV, "has picked up broadcast rights" in Hong Kong to the 2018 World Cup, according to Patrick Frater of VARIETY. But it is "not yet clear how the group will screen the matches in the territory." The group said that "it has acquired rights to all FIFA ma ...

Tags: Media, China

01/13/16
Shijiazhuang Ever Bright Sells Off 50% Stake

Chinese Super League side FC Shijiazhuang Ever Bright has sold a 50% stake to Hebei Hongsong, "an investment company that focuses on new energy," according to Chen Yaping of YUTANG SPORTS. The report "was based on the enterprise credit information of the club." The information "shows that the regist ...

Tags: Finance, China

01/12/16
CAA Extends Hospitality Business Into China

Creative Artists Agency "is expanding its hospitality and event business into China," according to Liz Mullen of SPORTSBUSINESS JOURNAL. CAA Premium Experience, the hospitality, event management and marketing division of the Hollywood agency, "signed a multiyear deal to partner with Beijing-based sp ...

Tags: Marketing and Sponsorship, China

01/11/16
Ali Sports Get Broadcasting Rights To NFL

Ali Sports, backed by Alibaba, announced that it reached an agreement with the NFL to broadcast its games "in the Chinese mainland for a period of one year," according to CRI. American football fans "can watch NFL games through video streaming website Youku, TV box Tianmao Mohe and other mobile plat ...

Tags: Media, China

01/08/16
MLB Signs Deal With Chinese Media Outfit

MLB last night announced a wide-ranging, three-year deal with Chinese media and technology outfit Le Sports that will bring live-streamed games to China for the first time. The deal, which was announced at the '16 CES in Las Vegas, arrived out of MLB’s int'l department and was spearheaded by S ...

Tags: Media, China

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