Featured Story

NFL China Managing Director Says Country Will Stage Regular Season Game 'Down The Road'

Published in SportsBusiness Daily Global on 06 / 22 / 17

China will stage a regular-season NFL game "down the road" as American football targets a more global fanbase, the sport’s top figure in the country said on Wednesday, according to the AFP. New England Patriots quarterback Tom Brady said during a visit to Beijing and Shanghai this week th...

Read More

Tags: Events and Attractions, China

More Stories

05/23/16
Chinese Buyers Close To Stellar Group

Four Chinese investor groups are reportedly locked in a more than $140M "bidding war for one of the world's most powerful" football agencies, U.K.-based Stellar Group, a sign that "China's appetite for sport is outgrowing trophy club investments," according to Adam Jourdan of REUTERS. A source with ...

Tags: Marketing and Sponsorship, United Kingdom, China

05/23/16
Golf In Crosshairs Of Chinese Government

Golf has "suffered the brunt of Chinese President Xi Jinping's crackdown on all things unsavoury," according to Alex Jenkins of the SOUTH CHINA MORNING POST. Lumped together with "drugs, gambling, prostitution, ill-gotten wealth and conspicuous consumption, the game has been portrayed as a vice ...

Tags: Leagues and Governing Bodies, China

05/20/16
Chinese Team Could Join NBL

The Australian National Basketball League drew up plans for a team in China -- which would be based part-time on the Gold Coast -- "to be up and running within two years," according to Nick Smart of the HERALD SUN. The NBL has sought approval from the Chinese Basketball Association and FIBA "for a n ...

Tags: Leagues and Governing Bodies, Australia, China

05/19/16
Alibaba, FIFA In Talks For Sponsorship

Sources said that Chinese e-commerce firm Alibaba Group Holding Ltd. is "discussing becoming a top sponsor of FIFA," a partnership that would strengthen the ties between China’s power brokers and global football’s top execs, according to Tariq Panja of BLOOMBERG. Alibaba would become the ...

Tags: Marketing and Sponsorship, China

05/11/16
IndyCar Set To Race In China This Fall

IndyCar is planning a non-championship 600-mile race in Beijing this October, "some five weeks after the season finale" at Sonoma Raceway, according to David Malsher of MOTORSPORT.com. The event is scheduled for Oct. 22-23 "around a 2.56-mile street course in the city’s Fengtai ...

Tags: Events and Attractions, China

05/11/16
Chinese Football Still Needs Grassroots

China is "in the midst of a national football boom, investing billions of dollars in an effort to realise President Xi Jinping’s dreams of hosting, and one day winning, the World Cup," according to the AFP. China, long an "avid consumer of foreign football such as the English Premier League, i ...

Tags: International Football, China

05/10/16
Hong Kong Should Build More Facilities

Organizers of the weekend’s C3fit Action Asia Challenge "hailed Hong Kong’s first-ever professionally designed mountain-bike trail at Tai Lam Country Park and called on the government to build more world-class facilities" for adventure enthusiasts, according to Nazvi Careem of the SOUTH ...

Tags: Facilities, China

05/06/16
China Aims To Reach $460B By 2020

China's five-year sports development plan states that the country's sports industry will amount to more than 3T yuan ($460B) by the end of '20, according XINHUA. The plan issued by China's State General Administration of Sports said, "China's overall sports industry turnout will be amounting to more ...

Tags: Finance, China

05/03/16
Weibo Sees 18% Growth In Sports

China’s leading social media platform Weibo "has seen an 18% growth in sports teams, leagues and players using the site" -- there are now 1,200 official sports organizations on the platform, according to Paul Nicholson of INSIDE WORLD FOOTBALL. The most popular football team on Weibo is 2015 A ...

Tags: Media, China

05/02/16
Chinese Brand Looks Like Under Armour

If "imitation is the sincerest form of flattery, then a Chinese knockoff brand just gave Baltimore-based athletic apparel giant Under Armour the ultimate compliment," according to Kelyn Soong of the WASHINGTON POST. Though "it does not appear Under Armour sees it that way." Chinese sports apparel co ...

Tags: Marketing and Sponsorship, China

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug