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China's Football Spending Spree Could Spark Bidding War For Liverpool Stake

Published in SportsBusiness Daily Global on 08 / 23 / 16

A consortium led by state-owned financial conglomerate Everbright is reportedly "not the only Chinese group to have looked at investing in English football giant Liverpool, with the club attracting interest from Fosun, property-to-film group Dalian...

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Tags: Finance, China, United Kingdom

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11/13/15
Tag Heuer To Sue Infront Over China Deal

Swiss watch maker Tag Heuer announced that it "will take legal action against marketing agency Infront Sports & Media," according to Nils Lehnebach of SPONSORs. The reasons for Tag Heuer's decision "are complications after signing a deal with Chinese basketball." Last month, Tag Heuer "singed a ...

Tags: Marketing and Sponsorship, Europe, China

11/10/15
Alibaba Pays $3.67B To Take Over Youku

E-commerce company Alibaba Group Holding has agreed to pay $3.67B "for the shares it does not own in Youku Tudou," China's leading online video services provider, and take the N.Y.-listed company private, according to Bien Perez of the SOUTH CHINA MORNING POST. For Alibaba, the world's largest e-com ...

Tags: Finance, China

11/09/15
Red Bull Signs Two-Year Deal

The Chinese Super League signed a two-year sponsorship deal with "with energy drink provider Red Bull of Reignwood FMCG Group," according to Pu Yang of YUTANG SPORTS. The agreement will see Red Bull "become an official partner and the official energy drink provider" of Chinese top-tier football leag ...

Tags: Marketing and Sponsorship, China

11/04/15
IQiyi Partners With PGA Tour

IQiyi signed an agreement to become the PGA Tour’s official digital streaming portal in China from '16-20. When the new five-year agreement begins in '16, golf fans in China will be able to watch over 1,500 hours of live streaming from more than 40 PGA Tour tournaments per year, including The ...

Tags: Media, China

10/30/15
China Sports Media Buys CSL Rights

China Sports Media Co. Ltd. announced the purchase of broadcasting rights for the Chinese Super League, China's top-tier professional football league, for 8B yuan ($1.26B) "over the next five years," according to CHINA DAILY. The TV rights for the '15 season "fetched only" 50M yuan ($7.8M). CSL Chai ...

Tags: Media, China

10/29/15
Chinese Smartphone Maker Signs Bulls, Cavs

Chinese smartphone maker ZTE has signed sponsorship deals with the Bulls and Cavaliers, adding to the company’s roster of NBA team deals that also includes the Knicks, Warriors and Rockets. Both deals are three-year agreements. The Bulls’ agreement is an exclusive deal that makes ZTE the ...

Tags: Marketing and Sponsorship, China

10/28/15
Li Ruigang Makes Big Bet On Paid Content

Chinese media mogul Li Ruigang is paying a record-breaking $1.3B "for the five-year broadcast rights to China’s football league, in a big bet that young people will pay for content on mobile devices and the beautiful game will become big business on the mainland," according to Ben Bland of the ...

Tags: Media, China

10/23/15
Hangin' With ... John Cappo

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Tags: People and Pop Culture, China

10/20/15
LeTV To Rebrand As LeSports

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Tags: Media, China

10/06/15
China To Stage Gothia Cup

With one eye on "perhaps hosting a future World Cup," China "is set to switch its focus from expensive foreign imports to the stars of the future by staging its own version of the Gothia Cup, the world-famous Swedish youth tournament," according to REUTERS. Expected to be launched later in October, ...

Tags: International Football, China

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