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Ironman To Continue Expansion Beyond Triathlon Following Wanda Acquisition

Published in SportsBusiness Daily Global on 12 / 09 / 16

Ironman is planning to continue its global expansion by adding other endurance sports, beyond triathlon, to its event portfolio, company CMO Chris Stadler said. Ironman’s parent company, World Triathlon Corp., was acquired by China’s Dalian Wanda Group in Aug. ’15 in a $650M deal. ...

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Tags: Franchises, North America, China

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03/03/16
Football Another Pawn In China's Game

An "audacious strategy is unfolding in China," according to Matthew Syed of the LONDON TIMES. The world’s most populous nation is "trying to corner the world’s most popular sport." This is not only about the Chinese Super League recruiting elite players to "entertain the masses on TV." I ...

Tags: International Football, China

03/02/16
China, U.S. Set To Bid For 2026 World Cup

The next round of the geopolitical battle between the U.S. and China "could well be played out" on the football field, or, "more accurately, off it," according to Mark Dreyer of the GLOBAL TIMES. While discussing England's future plans to bid for the FIFA World Cup, English FA Chair Greg Dyke "recen ...

Tags: International Football, China, North America

03/02/16
Shijiazhuang Partners With Liquor Firm

Chinese Super League side Shijiazhuang Ever Bright announced a partnership deal "with local firm Hengshui Laobaigan Liquor," according to SOCCEREX. The liquor company will become an official partner of the club and the two entities "will launch a WeChat account for supporters of Shijiazhuang." ...

Tags: Marketing and Sponsorship, China

03/01/16
Sina Sports Partners With America's Cup

China's Sina Sports has entered into an official strategic partnership with the America's Cup. The company becomes the official digital media partner of America's Cup in China. The partnership means expanded America's Cup coverage will be made available on Sina Sports, including exclusive interviews ...

Tags: Media, China

02/29/16
Chinese Showing Interest In Rio Games

An authorized ticket reseller in China revealed that the Zika outbreak in Brazil has not "dampened Chinese enthusiasm for the 2016 Summer Olympic Games in the South American country," according to Huang Jingjing of GLOBAL TIMES. Chinese tour operator Caissa Touristic said that since tickets for the ...

Tags: Olympics, China, Brazil

02/25/16
CSL Officials Seeking PL Advice

Chinese Super League chiefs have "approached England’s top clubs for help in their bid to transform the cash-rich division into a world force," according to Sami Mokbel of the London DAILY MAIL. A number of Europe’s high-profile footballers have "moved to the Far East in recent weeks, at ...

Tags: International Football, China

02/24/16
Eriksson Says China Will Win World Cup

Former England Manager Sven-Göran Eriksson claimed that China could lift the World Cup within a decade, as Chinese President Xi Jinping "pushes on with his football revolution," according to Tom Phillips of the London GUARDIAN. Construction work "has begun on thousands of football academie ...

Tags: International Football, China

02/24/16
CSL TV Deal Confirms China Football's Rise

A "huge bet" by Li Ruigang, a Chinese tycoon, on Chinese Super League football broadcast rights appears to have "paid off after the broadcast company he heads resold a portion of them this week at an apparent profit," according to Charles Clover of the FINANCIAL TIMES. Li’s China Media Ca ...

Tags: Media, China

02/22/16
China Digital, Chou Set Up Gaming Company

China Digital Culture Ltd. announced Wednesday that it has signed a memorandum of understanding with Taiwan songwriter Jay Chou "to establish a cross-strait e-sport gaming company," according to Chen Yaping of YUTANG SPORTS. Under the MOU, Chou, who is also an e-gaming fan, "will allow China Digital ...

Tags: Finance, China

02/22/16
Le Sports Acquires CSL Internet Rights

Le Sports, the sports broadcasting subsidiary of Chinese entertainment company Le Eco, "acquired the online multimedia rights to the Chinese Super League" in a two-year deal worth a reported RMB 2.7B ($415M), according to SOCCEREX. The deal covers the '16 and '17 editions of the competition, "beginn ...

Tags: Media, China

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