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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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06/26/13
Greenland Group Buys Shanghai Shenhua

Chinese Super League side Shanghai Shenhua has new owners with "the purchase of the club by property developers Shanghai Greenland Group," according to Christopher Atkins of WILD EAST FOOTBALL. Details of the proposed arrangement "are still sparse, but it would bring an end to the Zhu Jun era at the ...

Tags: Franchises, China

06/25/13
China Moves Toward Consumerism

For more than a decade, Mao Zedong "lived in a cave in the remote mountain town of Yan’an, central China, giving birth to Chinese communism," according to Patti Waldmeir of the FINANCIAL TIMES. Now, more than 60 years later, the town "is at the centre of a revolution in Chinese consumerism." J ...

Tags: Finance, China

06/25/13
Beckham, China Auto Rental Partner

Chinese Super League partner IMG Worldwide announced a partnership between China Auto Rental and David Beckham. The deal was announced Monday as the retired footballer completed a visit to the country as CSL ambassador. It is Beckham's first sponsorship since announcing his retirement May 16 ( IMG ) ...

Tags: Marketing and Sponsorship, China

06/21/13
Beckham China Visit Prompts Stampede

Retired football player David Beckham said Thursday he sees a "bright" future for the Chinese game despite past corruption scandals and the dismal performance of the national team, according to the AFP. Visiting Shanghai as ambassador to the Chinese Super League, the recently-retired former Eng ...

Tags: International Football, China

06/19/13
Maradona Wins Lawsuit In Shanghai

Former Argentina striker and Manager  Diego Maradona won a 3M yuan ($490,000) lawsuit in Beijing Monday "against two Shanghai firms which used his name and image without permission," according to the SHANGHAI DAILY. The Beijing No. 1 Intermediate People's Court ruled t ...

Tags: Finance, China

06/12/13
Adidas Wary Of Chinese Counterfeiters

A "vigorous crackdown" led by adidas to rid China's largest e-commerce website Taobao of sellers of counterfeit adidas goods has begun to see success, "but small and medium stores continue to flood the website selling the fake products," according to the WANT CHINA TIMES. Taobao closed more than 1, ...

Tags: Media, China

06/12/13
China Video Game Developer Signs James

Chinese Internet provider Tencent has partnered with LeBron James, who will serve as spokesperson for NBA2K Online in China. The game is co-developed by Tencent Games, 2K and Visual Concepts China and based on the popular NBA 2K video game series. James will appear in advertising campaigns and other ...

Tags: Marketing and Sponsorship, China

06/06/13
Names In The News

Women's golf world No. 5 YANI TSENG has signed with IMG worldwide. IMG will oversee management and marketing for Tseng with a focus on North America and Europe, while working in partnership with her current management companies in Asia, Nihao and Tseng Yani Int'l ( IMG ). ... South African golfer ...

Tags: People and Pop Culture, China

05/23/13
TVB Wins '14 World Cup Rights

TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow ...

Tags: Media, China, Brazil

05/09/13
Event Notes

French Open organizers "banned John Tomic from the tournament, following the lead of the ruling body of men's tennis," which Wednesday "banned him indefinitely." The father of Australian Bernard Tomic "is due to appear in court in Madrid next Tuesday on assault charges for allegedly breaking the nos ...

Tags: Events and Attractions, China

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