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Arsenal Expands Partnership With China's BNN Technology

Published in SportsBusiness Daily Global on 03 / 28 / 17

BNN Technology expanded its relationship with Arsenal. The new deal will see the Chinese technology, content and services company deliver content, develop coaching programs and provide VIP experiences for Chinese football fans while also offering e...

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Tags: Marketing and Sponsorship, United Kingdom, China

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07/20/16
CAFL Partners With Hupu Sports

Chinese sports media portal Hupu Sports has agreed to a "strategic agreement with the China Arena Football League," according to Pu Yang of YUTANG SPORTS. Under the deal Hupu Sports "will provide digital marketing and media management services to help promote CAFL through various media platform ...

Tags: Marketing and Sponsorship, China

07/15/16
Bryant In Chinese Food Delivery Ad

Kobe Bryant's latest commercial "is unexpected," according to Angela Doland of ADVERTISING AGE. He is "playing ping pong, badly, in a spot for a Chinese food delivery startup." The ad from McCann Worldgroup Shanghai "shows the retired Lakers star fighting hunger pangs as he botches a table tennis to ...

Tags: Marketing and Sponsorship, China

07/15/16
New Minority Owners To Be Very Involved

New NBA Minnesota Timberwolves Minority Owners Meyer Orbach and Lizhang Jiang were in Las Vegas this week for meetings and to watch the NBA Summer League and both "made it clear" that buying into the team "was the perfect combination of business and pleasure," according to Kent Youngblood of the Min ...

Tags: Franchises, China, North America

07/14/16
Wang Jianlin Backs Football Competition

China, backed by its richest man, struck a deal with FIFA to host the first China Cup from next year, a competition that will pit its national side against three int'l "first-class" teams -- "and hopefully pave the way to football glory," according to Sue-Lin Wong of REUTERS. Chinese property tycoon ...

Tags: Events and Attractions, China

07/13/16
49ers To Play Rams In China In '18

The NFL San Francisco 49ers will play the L.A. Rams in a regular-season game in China in '18, according to sources. It will most likely serve as the Rams' home opener, although no date has been determined, sources said. In March, reports surfaced that the NFL wants to expand its int'l presence to Ch ...

Tags: Events and Attractions, China, North America

07/13/16
Schalke's China Trip Generates Profit

Bundesliga side FC Schalke "has generated a profit during its recently concluded China trip," according to the Holger Rehm of SPONSORs. The club will receive €300,000 ($332,000) from the German Football League (DFL) for its Far East trip. In a ...

Tags: Finance, Europe, China

07/11/16
Wanda Playing Down CL Report

Chinese-owned Wanda Sports Holding "played down a report on Friday that it was backing plans" to launch a club football tournament to rival the European Champions League, according to Clare Jim of REUTERS. A report in the Financial Times said that the group was "seeking support in England, Spain, ...

Tags: Events and Attractions, China

07/11/16
Investors To Take 70% Stake In Sintrense

A group of Chinese investors have "agreed to buy a 70% stake in Sport Uniao Sintrense, a Portuguese club located in the town of Sintra, in the Lisbon district," according to Chen Yaping of YUTANG SPORTS. The investment group is led by Portugal-based company Iberia Universal Lda President Zhan L ...

Tags: Finance, China

07/08/16
Seca Backing New Formula E Team

China's "hand in the fledgling Formula E circuit" was strengthened with mainland-based sports marketing and management firm Seca throwing its "weight behind a team" for the '16-17 season, according to Mathew Scott of the SOUTH CHINA MORNING POST. Seca Founder & CEO Sheng Li said, "We think it's ...

Tags: Marketing and Sponsorship, China

07/06/16
Dalian Wanda H1 Revenue Jumps

China's Dalian Wanda Group said on Tuesday that first-half revenue "climbed a better-than-expected 10.6 percent, helped by its aggressive expansion into entertainment and leisure businesses as it diversifies away from property," according to Clare Jim of REUTERS. Owned by China's richest man Wang Ji ...

Tags: Finance, China

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