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Alibaba Acquires Broadcast Rights To U.S. College Sports Conference Pac-12

Published in SportsBusiness Daily Global on 10 / 06 / 17

U.S. college sports conference the Pac-12 is "about to get a lot more airtime in China," according to Scott Soshnick of BLOOMBERG. Alibaba Group acquired the rights to broadcast Pac-12 sports across China through '24, "part of a growing effort by the schools to market their teams -- and their a...

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Tags: Media, China

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Kobe Most Popular NBA Player In China

Former L.A. Laker Kobe Bryant’s "illustrious" 20-year NBA career came to a close last year, but he "continues to reign as the greatest of all time in China," according to Andrew McNicol of the SOUTH CHINA MORNING POST. The stats "back it up," according to a 2017 NBA Red Card report by Chinese ...

Tags: People and Pop Culture, China

Super Sports To Show Nations League

UEFA "wasted no time" securing its first media deals for its newly-announced Nations League competition with China’s Super Sports Media "stepping up to acquire exclusive digital media rights to the competition in China" for the '18-19 and '20-21 editions of the competition, according to Paul N ...

Tags: Media, Europe, China

China Opens Indoor Skiing Center

It was a hot summer afternoon in Harbin, China, but it was "perfect weather for skiing," according to the AFP. At the city’s new winter sports park, "chilly winds blew snowflakes around skiers zipping down the man-made slopes of the world’s largest indoor ski park, a potent symbol o ...

Tags: Facilities, China

New Balance Wins Trademark Case

New Balance won a "record payout in a Chinese trademark case" after three local shoemakers were found to have infringed the brand's "N" logo, according to Dave Lee of the BBC. A Chinese court awarded the U.S. sportswear firm more than 10M yuan ($1.5M). Lawyers believe it to be the "highest award to ...

Tags: Finance, China

CSL Plans Foray Into Online Games

The Chinese Super League signed a deal with a local developer to produce online football games "in its first foray into gaming as it searches for new sources of revenue," according to Li & Goh of REUTERS. The CSL signed a six-year partnership with Beijing-based developer Crazy Sports t ...

Tags: Finance, China

NFL Partners With China's Tencent

The NFL and Tencent Holdings Ltd. announced a three-year partnership to make Tencent Sports the exclusive live digital streaming media partner of the NFL in China. Tencent will air live and on-demand select preseason games, all Thursday Night Football, Sunday Night Football and Monday Night Football ...

Tags: Media, China

Chinese Hoopster Getting Jordan Shoe Model

Basketball player Guo Ailun, who in the spring signed as Jordan Brand's first Chinese endorser, is set to become the "first international athlete to have his own Jordan signature sneaker," according to Nick DePaula of ESPN.com. Negotiated by Wasserman, the shoe deal will pay Guo more than $3M annual ...

Tags: Marketing and Sponsorship, China

China Snubs 'Little Olympics' In Taiwan

Mainland China boycotted the opening ceremony of the World University Games hosted by Taiwan on Saturday in the "latest reflection of deteriorating relations between the two sides," according to the AFP. The biennial Summer Universiade, dubbed the “Little Olympics,” is the largest s ...

Tags: Olympics, China

UFC To Hold First Fight In China

UFC will "hold its first fight in mainland China, as it seeks a larger slice of the country's vast sports market," according to Tom Hancock of the FINANCIAL TIMES. UFC SVP Joe Carr said, "We anticipate an exciting future in the China market." The event in Shanghai in November will be jointly or ...

Tags: Events and Attractions, China

Lander Holdings Still Without Funds

The Chinese company negotiating a £200M ($160M) stake in Premier League side Southampton is "still yet to have the funds" for its investment transferred out of China and risks "losing the chance" to buy a controlling stake in the club, accord ...

Tags: Finance, China, United Kingdom

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