TVB Wins '14 World Cup Rights Event Notes Teen Golfers Promoting Sport In China Li Ning Holds 48-Hour Online Sale H&M Takes Place Of Nike Store In Beijing Formula 1 A Tough Sell In China China Sportswear Company Sues Jordan Decathlon Steps Up Presence In China Chinese Super League, Carlsberg Partner CBA Seeks To Reach Its Potential
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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup05 / 23 / 13TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow... |
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Event Notes
French Open organizers "banned John Tomic from the tournament, following the lead of the ruling body of men's tennis," which Wednesday "banned him indefinitely." The father of Australian Bernard Tomic "is due to appear in court in Madrid next Tuesday on assault charges for allegedly breaking the nos ...
Tags: Events and Attractions, China
Teen Golfers Promoting Sport In China
When 14-year-old Chinese golfer Guan Tianlang competed at The Masters, he became "the youngest player to compete in a major championship," according to XINHUA. Weeks later, 12-year-old Ye Wocheng "became the youngest player to compete" in the Volvo China Open, part of the European Tour. China ...
Li Ning Holds 48-Hour Online Sale
China News Service reported Chinese sportswear company Li Ning "held a 48-hour online sale on April 22, offering discounts of up to 80%," according to the WANT CHINA TIMES. The report said most items on sale were priced between 39-79 yuan ($6-13), "and everything was sold before the sale perio ...
H&M Takes Place Of Nike Store In Beijing
Beijing Business Today reported Nike is going to close down its flagship store in the luxury shopping mall APM in Beijing, "with its place being taken by fashion retailer H&M," according to the WANT CHINA TIMES. The Nike store, which opened in '07, measures 1,100 square meters and "is spread acr ...
Formula 1 A Tough Sell In China
The Chinese Grand Prix "was supposed to give Formula One a path to a vibrant new market," however, "it hasn't worked out that way," according to Michael Casey of the AP. The race, which takes place this weekend in Shanghai, "has struggled to fill the stands," and F1 found that "Chinese viewership fe ...
China Sportswear Company Sues Jordan
Chinese sportswear company Qiaodan Sports said that it sued Michael Jordan for $8M in damages "after his lawsuit claiming unauthorized use of his name," according to Vinicy Chan of BLOOMBERG. The retailer’s suit "was accepted by the Quanzhou City Intermediate People’s Court in Fujian on ...
Tags: Finance, China, North America
Decathlon Steps Up Presence In China
Shanghai's First Financial Daily reported that French firm Decathlon Group, one of Europe's biggest sporting goods chains, "plans to increase its market share and accelerate its expansion in mainland China," according to the WANT CHINA TIMES. The company's planned expansion "will add to the current ...
Chinese Super League, Carlsberg Partner
The world's fourth-biggest brewer, Carlsberg, will be the exclusive beer partner of the Chinese Super League through '16. Carlsberg China has teamed with IMG Worldwide to help promote the brand in its country. Financial terms of the transaction were not disclosed. CSL GM Zhu Qilin said, "The CSL nee ...
Tags: Marketing and Sponsorship, China
CBA Seeks To Reach Its Potential
Despite a "boom in media and sponsorship interest," a growing number of teams in the Chinese Basketball Association are calling for structural changes to the league, according to Sun Xiaochen of CHINA DAILY. The CBA season concluded on Friday, drawing "solid TV ratings and attendance." Big-name impo ...
PGA, Bose Agree To China-Based Deal
The PGA Tour Monday announced a new three-year, China-based partnership with Bose Corporation, making Bose the first company to acquire PGA Tour category rights outside of the U.S. Bose will be the Tour’s official marketing partner in the home theater system, home audio system and headphone ca ...
