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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup

05 / 23 / 13

TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow...

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Tags: Media, China, Brazil

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02/15/13
Rio 2016 Contracts University For Study

The Rio de Janeiro Olympic and Paralympic Local Organizing Committee has contracted the Universidade Federal do Rio de Janeiro to "conduct a study on the impact of the Games," according to MAQUINA DO ESPORTE. The study, "which is mandatory by the IOC," has the objective of measuring the environmenta ...

Tags: Olympics, Brazil

02/15/13
Brasil Open Courts Criticized

The courts of the Brasil Open, the only ATP event held in Brazil, "have already been criticized by players," according to Fernando Itokazu of FOLHA DE S. PAULO. The courts have "holes and bumps," which has led to players complaining about the ball changing direction after it bounces. German player D ...

Tags: Brazil, Events and Attractions

02/13/13
CONMEBOL Fines Grêmio For Incident

The South American Football Confederation (CONMEBOL) has made the decision that Brasileiro club Grêmio will need to close the north stand of its stadium for its Copa Libertadores match against Chilean side Huachipato, according to GLOBO ESPORTE. The decision was made after the incident that ...

Tags: Facilities, Brazil

02/12/13
Olympics Notes

The National Olympic Committee of Cambodia and the country's first privately-owned indoor sports facility, Beeline Arena, formalized a two-year Memorandum of Understanding Friday. The MoU is renewable and subject to an annual review. Sports federations will be allowed "easy, affordable access" to th ...

Tags: Olympics, Asia, Brazil

02/08/13
Internacional To Expand Into Asia

Brasileiro club Internacional "took an important step in expanding its brand in the Asian market," according to Rodolfo Gomes of MAQUINA DO ESPORTE. Japanese representatives were received by Internacional's management "to work out the last details" of a partnership that will see the creation of foot ...

Tags: Brazil, Franchises

02/07/13
Brazil World Cup Costs Continue To Rise

The cost for organizing the 2014 World Cup "has already reached" R$26.5B ($13.3B), according to Macri & Itri of FOLHA DE S. PAULO. The sum is R$2.7B ($1.4B) more than what the original budget had indicated in Jan. '11. The federal government believes the cost will continue rising. Sports Ministe ...

Tags: Brazil, FIFA World Cup, Events and Attractions

02/06/13
Mineirão Stadium Operator Fined

Minas Arena, the operator of the Mineirão stadium, was fined R$1M ($500,000) by the Mineiro state government for a series of faults that took place in the inauguration of the stadium over the weekend, according to PORTAL 2014. State official Tiago Lacerda said that the government found "accep ...

Tags: Facilities, Brazil, FIFA World Cup

02/06/13
Palmeiras Working To Keep Kia

Brasileiro B club Palmeiras "is looking for a way to keep Kia as a sponsor," according to Bruno Braga of LANCE NET. In a meeting over the weekend, Kia execs "made it clear" to the club they were looking to spend "a lot less" than the R$18M ($9M) it paid last season when the team was in the top fligh ...

Tags: Brazil, Marketing and Sponsorship

02/05/13
Deco Becomes Nike Ambassador

Brasileiro Fluminense midfielder Deco "has become the latest athlete to be sponsored by Nike," according to MAQUINA DO ESPORTE. The length and terms of the contract "were not disclosed." The former Portuguese int'l and Barcelona midfielder will begin wearing shoes made by the company. He will join f ...

Tags: Brazil, Marketing and Sponsorship

02/04/13
Cruzeiro, TIM Agree To Sponsorship Deal

Brasileiro club Cruzeiro has agreed to a three-year sponsorship deal with Italian telecom company TIM, according to MAQUINA DO ESPORTE. Terms of the deal "were not disclosed." TIM Brasil Advertising & Brand Management Dir Livia Marquez said, "A partnership with a big football club like Cruzeiro ...

Tags: Marketing and Sponsorship, Brazil

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