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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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02/27/15
Airbnb On Shortlist For Rio 2016

Online home-rental marketplace Airbnb "is one of three firms being considered to provide additional rooms" for the 2016 Olympics in Rio de Janeiro "as the city scrambles to accommodate visiting fans and athletes," according to Viga Gaier & Eisenhammer of REUTERS. An Olympics contract "would ...

Tags: Olympics, Brazil

02/27/15
Morumbi Sees Lowest Ticket Sales

Morumbi saw one of its lowest fan turnouts this Wednesday night during its turn to host the Copa Libertadores, according to Ciro Campos of ESTADÃO. The 16,689 fans were "less than half" of the turnout from Morumbi's '13 hosting of the Libertadores, which brought "over 41,000 people." One reas ...

Tags: Champions, International Football, Brazil

02/26/15
Push For Vacation Days During Olympics

Rio de Janeiro Mayor Eduardo Paes announced on Tuesday that he will be asking major companies to grant vacation days to employees during the 2016 Olympics, according to Rodrigo Viga Gaier of REUTERS. Paes's request for these companies is to "facilitate the displacement of delegates and tourists." Th ...

Tags: Brazil, Olympics, Events and Attractions

02/26/15
Vedacit Remains Sponsor of Copa Do Brasil

Vedacit renewed its sponsorship of the Copa do Brasil, according to Adalberto Leister Filho of MAQUINA DO ESPORTE. Vedacit's logo will appear on the "LED and static perimeter boards" and large screens during the games. Vedacit Dir of Marketing Ana Paula Vales said, "Football is an excellent opportun ...

Tags: Brazil, Champions

02/26/15
Brazil To Spend $35M On Additional Structures

The Brazilian government will front the funds for the cost of the additional sporting infrastructures, electricity and security for the 2016 Olympics in Rio de Janeiro, according to Souza & Moura of EM RUSUMO. In a meeting on Tuesday with President Dilma Rousseff and IOC President Thomas Bach, B ...

Tags: South America, Brazil, Olympics

02/26/15
Danubio Closes Three New Sponsorships

Uruguayan Primera Division club Danubio FC closed sponsorship deals with three Brazilian businesses, according to Duda Lopes of MAQUINA DO ESPORTE. The sponsorship amounts from Athenas Cintos, Iron Blindados and Rafarillo Calçados, all arranged by Wolff Sports & Marketing, "were not revea ...

Tags: South America, Brazil, Marketing and Sponsorship

02/26/15
Atlético Mineiro Sponsorship With Tenco

Brasileiro club Atlético Mineiro has signed a sponsorship deal with Tenco Shopping Centers for the '15 season, according to MAQUINA DO ESPORTE. The sponsorship was finalized this past Monday. Tenco President Eduardo Gribel said, "We are a company that recognizes the importance of sports, when ...

Tags: Brazil, Marketing and Sponsorship

02/25/15
Caixa Renews Corinthians Sponsorship

Caixa Bank renewed its sponsorship contract with Brasileiro side Corinthians for the 2015 season, according to ESPORTE. The Diário Oficial da União "confirmed that the agreement closed last week and that the government-owned bank is paying the S&atild ...

Tags: South America, Brazil, Marketing and Sponsorship

02/23/15
Vasco Da Gama Lines Up Sponsors

Brasileiro side Vasco Da Gama "will renew its major sponsorship deals with Guaracamp and Caixa," according to Samindra Kunti of INSIDE WORLD FOOTBALL. The news "is a boost for the Rio club ahead of its return to the Brazilian top-flight." Last season Vasco Da Gama "spent a torrid time in the Brazili ...

Tags: Marketing and Sponsorship, Brazil

02/13/15
Rio 2016 Names Manaus Potential Venue

The jungle city of Manaus has been "added to the list of proposed host cities" for the Olympic football tournament at the 2016 Rio Games, according to to the AP. Sao Paulo, Belo Horizonte, Salvador and Brasilia had "already been selected in Rio's bid, but there was a need to add another city to acco ...

Tags: Olympics, Brazil

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