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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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06/09/14
Watch Brands Eye World Cup Tie-Ups

Football "is a new frontier for luxury watch companies," according to Robin Swithinbank of the FINANCIAL TIMES. The marketing opportunity "is enormous, but it is not without risk." Smaller budgets mean brands "have to be more creative, finding innovative ways to maximise the return on investment." F ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
FIFA: Brazil Needs New Transit Plan

FIFA VP Jim Boyce told Brazil "to make alternative plans to ferry fans to Sao Paulo’s World Cup games as police tried to break a metro strike with teargas less than a week before the tournament opens," according to James Hider of the LONDON TIMES. Riot police "used teargas to disperse a picket ...

Tags: International Football, Brazil

06/06/14
World Cup Flush With Blue-Chip Marketers

So many "blue-chip marketers are climbing aboard the bandwagon" for the FIFA World Cup that the list "resembles a roster for a premier marketing opportunity like the Olympics or the Super Bowl," according to Stuart Elliott of the N.Y. TIMES. Kia Motors America's World Cup campaign, by the David & ...

Tags: Marketing and Sponsorship, Brazil

06/06/14
ACS CEO Talks World Cup Preparations

Global charter company Air Charter Service is among a long list of hospitality providers grappling with the logistical challenges posed by World Cup host Brazil. ACS, which flew a total of 231,502 passengers around the globe in '13 and boasts annual revenue of more than $400M, will organize flights ...

Tags: Brazil, Events and Attractions

06/06/14
61% Brazilians Say WC Bad For Brazil

A new survey shows that few Brazilians see hosting the the World Cup "as advantageous for their country," according to Marjorie Connelly of the N.Y. TIMES. In the survey by the Pew Research Center, 61% of respondents said that holding the competition in Brazil "was bad for the country because it too ...

Tags: International Football, Brazil

06/06/14
Neymar Stars In New Beats By Dre Ad

Beats by Dre on Thursday released a commercial titled "The Game Before the Game" that stars Brazil's Neymar, according to Tim Nudd of ADWEEK. Neymar's "pre-game ritual involves talking to his father, whose pep talks are so inspiring, you'd think an agency copywriter wrote them (well, yeah)." Ot ...

Tags: Marketing and Sponsorship, Brazil

06/05/14
Brazil Gov't To Spend $800M On Security

The Brazilian government "has spent" 1.9B reais ($800M) on security for the FIFA World Cup, according to Benjamin Parkin of the RIO TIMES. In total, 170,000 security personnel will be available, integrating state and federal police forces with 57,000 members of the armed forces. This is 20% "higher ...

Tags: International Football, Brazil

06/05/14
Brazil In Last-Minute Rush For World Cup

With "just over a week to go before the World Cup kicks off, Brazil is racing to get its stadiums, airports, roads and phone networks ready" before hundreds of thousands of football fans "descend on the country," according to Brad Haynes of REUTERS. Airports in "nearly all 12 host cities are swarmed ...

Tags: Facilities, Brazil

06/05/14
Brazil Leads World Cup Teams On Twitter

The World Cup teams with the largest Twitter followings are Brazil, Mexico and Colombia, followed by the U.S. in fourth place and Spain in fifth, according to LA AFICION. Brazil is No. 1 with 1,409,822 followers and is followed by Mexico (1,407,125), Colombia (765,847), the U.S. (679,895), Spain (57 ...

Tags: Media, Brazil

06/04/14
Officials Say Brazil Ready For World Cup

While construction work at the Corinthians stadium in Sao Paulo continues with less than 10 days to go before the start of the World Cup, Brazilian government officials said that the country is ready for the event. Brazil’s major airports are ready to handle and supply double the predicted dem ...

Tags: Events and Attractions, Brazil

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