Featured Story

FIBA World Cup Court Provider Connor Sports Embracing Company's Biggest Int'l Project

Published in SportsBusiness Daily Global on 08 / 22 / 14

Viewers tuning into FIBA World Cup games in August and September will notice consistent but distinct designs on the courts at the venues in Barcelona, Madrid, Granada, Sevilla, Bilbao and Gran Canaria. One of two companies -- along with FIBA presenting partner Beko -- with a brand prese...

Read More

Tags: Europe, Facilities

More Stories

06/11/14
Chinese Brands Hope For WC Sales Bounce

First-quarter sales figures indicate that Chinese sportswear brands "are showing signs of recovery, and companies expect further growth this summer to come from the 2014 FIFA World Cup," according to the CHINA DAILY. A group of domestic athletic apparel manufacturers "announced first-quarter sales a ...

Tags: Finance, Brazil

06/11/14
Deltatre Announces WC Involvement

Deltatre announced its involvement in the coverage of the 2014 FIFA World Cup tournament. With a set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin. In addition to the redesign and development of ...

Tags: Marketing and Sponsorship, Brazil

06/10/14
Metro Strike Threatens World Cup Travel

A metro workers’ union "has threatened to hold the government to ransom by causing travel chaos at Thursday’s World Cup opening in São Paulo, as conflict flared on the fifth day of strikes," according to Donna Bowater of the London TELEGRAPH. Police "clashed with strikers after st ...

Tags: International Football, Brazil

06/09/14
Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Yingli Only Chinese World Cup Sponsor

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Rio Mayor Says Bay Won't Be Clean

Rio de Janeiro Mayor Eduardo Paes said that Guanabara Bay "won’t be clean in time for the 2016 Olympic sailing competition, breaking a promise made when the city won hosting rights in 2009," according to Biller & Spinetto of BLOOMBERG. Paes said, "I am sorry that we didn’t use the ga ...

Tags: Olympics, Brazil

06/09/14
Sony Six Launches Two Football Shows

Multi Screen Media sports and entertainment channel Sony Six has announced the launch of "a flagship prime time football wrap around show ‘Cafe Rio’ and an invigorating live breakfast show ‘Football Extraaa’ on all match days," according to INDIAN TELEVISION. The shows "will ...

Tags: Media, Brazil

06/09/14
Watch Brands Eye World Cup Tie-Ups

Football "is a new frontier for luxury watch companies," according to Robin Swithinbank of the FINANCIAL TIMES. The marketing opportunity "is enormous, but it is not without risk." Smaller budgets mean brands "have to be more creative, finding innovative ways to maximise the return on investment." F ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
FIFA: Brazil Needs New Transit Plan

FIFA VP Jim Boyce told Brazil "to make alternative plans to ferry fans to Sao Paulo’s World Cup games as police tried to break a metro strike with teargas less than a week before the tournament opens," according to James Hider of the LONDON TIMES. Riot police "used teargas to disperse a picket ...

Tags: International Football, Brazil

06/06/14
World Cup Flush With Blue-Chip Marketers

So many "blue-chip marketers are climbing aboard the bandwagon" for the FIFA World Cup that the list "resembles a roster for a premier marketing opportunity like the Olympics or the Super Bowl," according to Stuart Elliott of the N.Y. TIMES. Kia Motors America's World Cup campaign, by the David & ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug