TVB Wins '14 World Cup Rights Grupo Petrópolis, Pernambuco Partner Facilities Notes Brazil Construction Displaces Families Brazil Treating Confed Cup As 'Test Drive' FIFA: São Paulo Stadium Will Be Ready São Paulo Could Lose World Cup Games Caixa Renews With Spain For '16 Games Maracanã Privatization Unblocked In Court FIFA Considers Ban On Maracas
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TVB Wins Hong Kong Broadcasting Rights For 2014 Brazil World Cup05 / 23 / 13TVB "has won the Hong Kong broadcasting rights for the 2014 World Cup," according to Benjamin Li of CAMPAIGN ASIA-PACIFIC. The deal "covers TVB's free-to-air TV stations, radio, internet and mobile platforms." TVB Deputy Controller S.T. Tso said that "the agreement with FIFA does not allow... |
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Jerome Valcke Concerned With Maracana
With a little less than three months to go before the start of the Confederations Cup, FIFA General Secretary Jerome Valcke said that the Maracana reforms "are FIFA's biggest concern," according to REUTERS. Valcke said, "The city where I'm going in two days is the one that most worries FIFA. The del ...
Tags: Brazil, Events and Attractions
Santos Talks With Caixa Cool Down
One of the companies most interested in becoming the title sponsor of Brasileiro club Santos, bank Caixa Econômica Federal, has seen "negotiations cool down in the last couple days," according to Rodrigo Martins of GAZETA ESPORTIVA. The talks, "which had advanced well, suffered a paralysis," ...
Tags: Brazil, Marketing and Sponsorship
Lawyer Gets Corinthians Injunction
Brazilian lawyer Antonio Beiriz has succeeded in getting an injunction to "temporarily suspend the sponsorship payments" of state bank Caixa to Brasileiro club Corinthians, according to IG. The lawyer claims that as the bank is a state entity it should not be able to "finance a private entity." Cori ...
Tags: Brazil, Marketing and Sponsorship
NBA To Play Game In Rio De Janeiro
The dream of Brazilian fans "to see an NBA game in the country will become reality sometime in October," according to Fábio Aleixo of LANCE NET. By the start of next week, the NBA "should confirm" a game between the Chicago Bulls and Washington Wizards. Brazilian player Nenê Hilario pla ...
Drakkar Noir Signs Deal With Neymar
L'Oreal cologne brand Drakkar Noir has announced a sponsorship agreement with Brasileiro Santos striker Neymar, according to Rodolfo Gomes of MAQUINA DO ESPORTE. Although the announcement was only made this week, the company "closed its deal" with the Brazilian national team player at the start of t ...
Tags: Marketing and Sponsorship, Brazil
Maracanã's Eyes Home Teams
The notice of solicitation for the Maracanã stadium in Rio de Janeiro has put Brasileiro clubs Flamengo and Fluminense "in a comfortable position" when it comes to negotiating a contract with the stadium's future operator, according to Sabino & Burlá of LANCE NET. The notice states ...
Tags: Brazil, Facilities
WC Rail System Failures Boosting Marcopolo
Brazil’s failure to upgrade its rail system in time for the 2014 World Cup is "giving a boost" to the country's biggest bus maker Marcopolo SA, according to Christiana Sciaudone of BLOOMBERG. Plans to build integrated metro, light rail and bus systems are being scaled back in "at least half of ...
Copa Do Brasil Gets New Title Sponsor
The Brazilian Football Confederation (CBF) has agreed to a new title sponsorship deal for the Copa do Brasil, according to MAQUINA DO ESPORTE. The agreement will see Brasil Foods' brand Perdigão take over the naming rights of the competition from previous title sponsor Kia. Brazil's second la ...
Tags: Marketing and Sponsorship, Brazil
'Big Phil' Becomes Ambev Ambassador
Brazilian beverage producer Ambev has confirmed the return of Brazilian men's national football team coach Luiz Felipe Scolari to its list of brand ambassadors, according to Lucas Turco of MAQUINA DO ESPORTE. "Big Phil" will appear in commercials for Brahma, Guaraná Antarctica and Gatorade. W ...
Tags: Marketing and Sponsorship, Brazil
World Cup Infrastructure Updates
The Rio De Janeiro state government officially launched the bidding process to find a stadium operator for the Maracanã stadium, according to GLOBO ESPORTE. The government also added that the winner would be announced on April 11. The stadium is currently 80% finished ( GLOBO ESPORTE, 2/25 ...
Tags: Facilities, Brazil
