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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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06/20/14
Spain's WC Loss Draws Record Audience

Mediaset España announced that Spain's World Cup loss against Chile on Wednesday drew more than 13.2 million viewers, which translated to a market share of 67.6%, according to the EP. La Roja's 2-0 loss -- which means the defending World Cup champion will not advance beyond the group stage -- ...

Tags: Media, Brazil, Europe

06/20/14
Brazil's SPR Sports Profiled

Pedro Grzywacz's SPR Sports "claims to have built the world’s largest franchise of football club merchandise stores dedicated to one club," according to Joe Leahy of the FINANCIAL TIMES. Brasileiro club Corinthians "is the most popular in São Paulo and the second most popular in Brazil, ...

Tags: Marketing and Sponsorship, Brazil

06/20/14
FIFA To Investigate 'Discriminatory Chanting'

FIFA has "opened disciplinary proceedings against Mexico over alleged discriminatory chanting by fans at the World Cup," according to the PA. The governing body said that "it had already opened the case against Mexico before the anti-discrimination Fare network made an official complaint about four ...

Tags: International Football, Brazil

06/19/14
Brazil-Mexico Game Scores Top Ratings

Tuesday's goal-less draw between Brazil and Mexico "proved a global ratings winner," according to the HOLLYWOOD REPORTER. In Brazil, ratings agency Ibope said that local networks Global and Band, which both broadcast the match, "scored a 34 and 8 share, respectively, in the greater Sao Paulo area." ...

Tags: Media, Europe, Brazil

06/19/14
World Cup Brand Awareness Examined

A GlobalWebIndex study found that 38% of U.K., U.S. and Brazilian consumers "mistakenly think MasterCard is a World Cup sponsor," with rival credit card brand Visa scoring just 4% higher recognition at 42%, according to Ben Bold of MARKETING MAGAZINE. Other brands not officially linked to the tourna ...

Tags: Brazil, International Football

06/19/14
World Cup Fans Camp By Beach

Hundreds of cost-conscious football fans have found a cheaper way to attend the World Cup in one of Brazil's most expensive cities -- "camping by Rio de Janeiro's Copacabana beach," according to Walter Brandimarte of REUTERS. Most of them drove thousands of miles from other South American countries ...

Tags: International Football, Brazil

06/19/14
332 Illegal Links Detected During WC Opener

For the opening World Cup game on June 12, Brazil vs Croatia, 332 illegal streaming links, out of which 220 were unique streams, "were detected," according to Colin Mann of ADVANCED TELEVISION. On the piracy front, despite high availability of FTA channels, "many illegal streaming links have concurr ...

Tags: International Football, Brazil

06/18/14
FIFA: Empty Seats Due To No-Shows

FIFA said that the empty seats visible at some stadiums in the World Cup's opening 14 matches "are due to fans who have bought tickets but have not turned up for the games rather than corporate clients not using them," according to Mike Collett of REUTERS. FIFA's official figures show that 701,710 o ...

Tags: International Football, Brazil

06/18/14
Müller Criticized For Head-Butt Reaction

Portugal defender Pepe faces a three-match ban for head-butting German striker Thomas Müller, but Müller "has also come under fire over his theatrical reaction," according to the SYDNEY MORNING HERALD. Real Madrid’s Pepe, "not amused by what he felt was a case of cheesy acting," ...

Tags: International Football, Brazil

06/17/14
FIFA Changes Goal-Line Decision Replays

FIFA "will change the guidelines on showing goalline technology replays at the World Cup to avoid the confusion which followed an incident in the match between France and Honduras," according to the PA. The replays on TV and in the stadium in Porto Alegre provided by the GoalControl system initially ...

Tags: International Football, Brazil

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