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Michelin Says Tires Used In Formula E Could Hit Roads In Three To Five Years

Published in SportsBusiness Daily Global on 04 / 01 / 15

Michelin’s involvement in Formula E is accelerating the implementation of new developments in road tires, according to a senior exec at the company. The technological aspect is one of three pillars Michelin looks at when entering a motorsports series, said Chris Baker, motorsports director at...

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Tags: Media, Europe

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Coritiba Negotiates Sponsorship Deal

Brasileiro club Coritiba has confirmed that its main jersey sponsor bank BMG "will not renew its sponsorship," according to Lucas Turco of MAQUINA DO ESPORTE. Coritiba's marketing department is "negotiating with three other companies" to replace BMG. One of the companies in negotiation with the club ...

Tags: Brazil, Marketing and Sponsorship

X Games Global Sponsorships At Four

When ESPN hosts the first installment of its global X Games series in the U.S. ski town of Aspen, Colorado this week, "it will have only four global X Games sponsors -- two fewer than ESPN hoped to have," according to Tripp Mickle of the SPORTSBUSINESS JOURNAL. The company, which will host X Games i ...

Tags: Europe, Brazil, Asia, North America, Marketing and Sponsorship

Rio's Hotels Clean Up For Games

With next year's World Cup and the 2016 Olympic Games arriving in Rio de Janeiro, local officials are "scrambling to solve a chronic hotel bed shortage" so severe that during a UN conference there last year, the mayor had to "appeal to residents to open their apartments to visitors," according to Je ...

Tags: Olympics, Brazil

Botafogo Renews Title Sponsorship Deal

Brasileiro club Botafogo has "renewed its title sponsorship deal" with the Viton 44 group until the end of '13, according to MAQUINA DO ESPORTE. For the third consecutive season, the company will have the logo of its natural drink brand Guaraviton on the front, lower back and sleeves of the Rio de J ...

Tags: Marketing and Sponsorship, Brazil

New Brazil Stadiums Spike Ticket Prices

Upgrades to Brazil's "crumbling football stadiums ahead of the 2014 World Cup promise a safer, cleaner and altogether more pleasant environment for fans," but the luxurious new grounds come at a price -- "quite literally," according to Andrew Downie of REUTERS. Brazilian fans are "already complainin ...

Tags: Facilities, Brazil

Flamengo Agrees To Peugeot Deal

Brasileiro club Flamengo has agreed to a R$10M ($4.9M) title sponsorship deal with French auto manufacturer Peugeot, according to Júnior and Souza of GLOBO ESPORTE. The deal is for the next three years and "could be worth as much as" R$15M ($7.4M) annually with incentives ( GLOBO ESPORTE, 1/ ...

Tags: Brazil, Marketing and Sponsorship

FIFA To Hold Confederations Cup Lottery

FIFA revealed that it was "forced to hold a lottery" for the allocation of Confederations Cup tickets due to overwhelming demand, according to Michael Place of XINHUA. The first phase of ticket sales for the June 15-30 tournament in Brazil closed on Tuesday with 399,525 ticket requests from 78 diffe ...

Tags: International Football, Brazil

Nadal To Play In Brazil Open

Marketing agency Koch Tavares revealed Rafael Nadal will play in February's Brazil Open, according to MAQUINA DO ESPORTE. The agreement with Nadal was reached "without the participation of Brazil Open sponsors." The tournament in São Paulo will be the Spanish player's first time back on the c ...

Tags: Events and Attractions, Brazil

Chevy To Sponsor Brazil Tournaments

Chevrolet will be the title sponsor of 20 Brazilian football state championships in '13, according to Lucas Turco of MAQUINA DO ESPORTE. The auto manufacturer "will look to add more state championships in its sponsorship portfolio" for '14. Chevrolet Brazil Marketing & Communications Dir Frederi ...

Tags: Marketing and Sponsorship, Brazil

Kia Won't Renew Copa Do Brasil Deal

After four years as the title sponsor of the Copa do Brasil, Kia Motors opted not to renew its contract with the Brazilian Football Federation, according to Lucas Turco of MAQUINA DO ESPORTE. Kia's exit "almost changed" Chevrolet's plans in Brazilian football. Chevrolet Brazil Marketing & Commun ...

Tags: Marketing and Sponsorship, Brazil

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