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Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

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Tags: People and Pop Culture, Brazil

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07/08/14
Match Exec Arrest In Brazil Ticket Bust

Police in Rio de Janeiro on Monday arrested Swiss hospitality and ticketing company Match Services CEO Ray Whelan "in connection with an ongoing investigation over VIP ticket scalping at the World Cup," according to Brian Homewood of REUTERS. Whelan "was arrested at the city's beachfront Copacabana ...

Tags: International Football, Brazil

07/08/14
Not Much Football Left In Brasilia

Brasilia "has been one of the focal points of the World Cup," but there "will not be much football for the country's capital to look forward when the tournament leaves town following the third place match on Saturday," according to Brian Homewood of REUTERS. When the Brazilian championship re-starts ...

Tags: International Football, Brazil

07/08/14
Brazil World Cup Legacy Dissected

In football terms, the jury "is still out on whether Brazil 2014 will be the best World Cup ever," but it is already "perhaps the most globally politicised tournament in decades," according to Jonathan Watts of the London GUARDIAN. Politicians from across the spectrum "have chipped in on a sporting ...

Tags: International Football, Brazil

07/07/14
World Cup Ads Raise Questions

Beats Electronics "is not an official sponsor" of the World Cup, according to Anne Peterson of the AP. It has not, however, "stopped the company from marketing its way around sponsorship." And it is not "the only one doing it, prompting questions over how far soccer's international governing body ca ...

Tags: Marketing and Sponsorship, Brazil

07/07/14
Ticketing Scandal Rocks World Cup

An "illegal ticketing scandal rocked the World Cup," according to Rod Woollard of the AFP. Police probing an int'l scalping syndicate said that "thousands of illegally sold tickets worth millions of dollars were believed to have originated from a FIFA individual." Rio de Janeiro Police Commissioner ...

Tags: International Football, Brazil

07/04/14
Webb Discusses FIFA Racism Disconnect

The head of FIFA’s anti-racism task force -- VP Jeffrey Webb -- "has voiced his disappointment at the failure to appoint staff trained to record discriminatory abuse in World Cup stadiums in the wake of a series of contentious incidents," according to Owen Gibson of the London GUARDIAN. FIFA " ...

Tags: International Football, Brazil

07/04/14
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Tags: International Football, Brazil

07/03/14
FIFA Finds No Evidence Of Match-Fixing

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Tags: International Football, Brazil

07/03/14
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07/03/14
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