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SAP Co-Founder Dietmar Hopp To Become Majority Owner Of TSG Hoffenheim

Published in SportsBusiness Daily Global on 12 / 19 / 14

SAP co-Founder Dietmar Hopp "is expected to become the majority owner of Bundesliga side TSG Hoffenheim" in '15, according to the SID. The German Football League (DFL) on Thursday confirmed that Hopp "will be allowed to take over the majority ownership on July 1." Hopp is therefore avoiding the so-c...

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Tags: Franchises, Europe

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Brazil Inaugurates Castelão Stadium

Brazil President Dilma Rousseff unveiled a plaque marking the completion of the renovation of the Castelão stadium in Fortaleza. The 63,903-seat arena is Brazil's first 2014 World Cup stadium to be inaugurated and will host six World Cup and three 2013 Confederations Cup matches. Dilma said t ...

Tags: Brazil, Facilities

Corinthians Fans Invade Japan

Brasileiro club Corinthians' marketing department revealed that fans spent R$200M ($95.9M) with the team's official airline for packages to attend the FIFA Club World Cup finals in Japan, according to Erich Betting of MAQUINA DO ESPORTE. Close to 30,000 fans have made the trip to Japan and bought tr ...

Tags: Brazil, International Football

Copa Sudamericana Abandoned At Half

Argentina club Tigre accused police of pulling guns on its players and "refused to emerge from the dressing room" for the second half of its Copa Sudamericana final on Wednesday, according to REUTERS. As a result, São Paulo was declared winners of the tournament after it had taken a 2-0 lead ...

Tags: Brazil, International Football

Náutico Renews Eletroshopping Deal

Brasileiro club Náutico has renewed its sponsorship deal with electronics manufacturer Eletroshopping, according to Lucas Truco of MAQUINA DO ESPORTE. The renewal was motivated by the team's ability to stay in the top flight in '13. Terms of the deal were not disclosed. Náutico Marketi ...

Tags: Marketing and Sponsorship, Brazil

Bahia, Vitória Close Sponsorship Deals

Brasileiro clubs Bahia and Vitória closed one-year sponsorship deals with retailer Magazine Luiza, according to Rodolfo Gomes of MAQUINA DO ESPORTE. The retailer signed "similar deals with both clubs" and will occupy the lower front and back of the jersey along with the shorts of both teams. ...

Tags: Marketing and Sponsorship, Brazil

Vitória Renews Main Sponsorship

Brazilian club Vitória "has renewed its sponsorship deal" with real estate company OAS Imóveis, according to TERRA. The club's return to Brazil's top flight next season "has already paid off in the finance department." The new agreement will see an increase in the amount paid by main j ...

Tags: Brazil, Marketing and Sponsorship

Minister: World Cup Venues To Be Ready

Brazil Deputy Sports Minister Luis Fernandes said that Manaus, one of the 12 cities due to stage World Cup matches in Brazil in 18 months, "will be ready on time," despite fears expressed by FIFA, according to Mike Collett of  REUTERS. Fernandes said, "There is no threat whatsoever to any of th ...

Tags: International Football, Brazil

Corinthians Agrees To Sleeve Sponsorship

Brasileiro club Corinthians has reached a R$12M ($5.8M) a year sponsorship deal with language school Fisk, according to IG. The company was already a sponsor of the club last season when it paid R$9M ($4.3M) to have its logo on the lower front and back of the jersey. The new deal, valid through '14, ...

Tags: Marketing and Sponsorship, Brazil

Santos Renews Corr Plastik Deal

Brasileiro club Santos has confirmed pipe maker Corr Plastik has agreed to a two-year R$7M ($3.4M) sponsorship deal with the club, according to MAQUINA DO ESPORTE. The company will have its logo on the shorts and the lower front and back of the team's jersys. Corr Plastik takes over the space sponso ...

Tags: Marketing and Sponsorship, Brazil

Corinthians Agree To $145M Nike Deal

Brasileiro club Corinthians has agreed to a contract extension with kit supplier Nike worth R$300M ($145M), according to Reis & Macedo of FOLHA DE S. PAULO. Team President Mário Gobbi confirmed the news in Japan, where the team is playing in the FIFA Club World Cup. Corinthians' current k ...

Tags: Marketing and Sponsorship, Brazil

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