Featured Story

Brazilian Football Confederation Signs Partnership With Sportradar

Published in SportsBusiness Daily Global on 08 / 17 / 17

Sports and intelligence firm Sportradar announced that it will act as the lead integrity partner for the Brazilian Football Confederation (CBF), according to Ted Menmuir of SBC NEWS. The partnership will see Sportradar monitor matches across all CBF syndicated leagues. The CBF will integrate ma...

Read More

Tags: Marketing and Sponsorship, Brazil

More Stories

09/09/16
Top IOC Partners Slow To Engage

Former London 2012 marketer Greg Nugent, who launched the "#filltheseats" campaign to fill the Paralympic stadiums with Brazilian children, said that "while brands such as Allianz and Sainsbury’s have grasped the opportunity afforded by the Paralympics," top IOC partners have been "slow to eng ...

Tags: Marketing and Sponsorship, Brazil

09/09/16
Belarus Stages Pro-Russian Protest

The "colour, noise and goodwill on show during the opening ceremony of the Paralympic Games was punctured when the Belarus team mounted a protest" against the Int'l Paralympic Committee’s decision to ban Russia from Rio 2016, according to Jacob Steinberg of the London GUARDIAN. IPC President P ...

Tags: Olympics, Russia, Brazil

09/08/16
Brazil Charges OCI President Hickey

Brazilian prosecutors have filed charges against Olympic Council of Ireland President Patrick Hickey "in connection to a ticket-scalping case that unfolded during last month’s Olympic Games," according to Adriana Gomez Licon of the AP. Marcos Kac, a state prosecutor, said on Tue ...

Tags: Olympics, Brazil

09/08/16
IPC To Crackdown On 'Boosters'

The Int'l Paralympic Committee is to "crack down on cheating in Rio as it introduces new tests to prevent boosting, a banned performance-enhancing practice which seeks to give Paralympic competitors an edge but puts them at risk from strokes or even cardiac arrest," according to Gareth Davies of the ...

Tags: Olympics, Brazil

09/08/16
Corinthians Inks Deal With Estrella Galicia

Spanish beer Estrella Galicia has agreed to "a three-year sponsorship deal" with Brasileiro side Corinthians, according to SOCCEREX. In accordance to Brazilian advertising laws that prohibit the use of alcohol on football strips, the brewer’s branding "will only be present on the club’s ...

Tags: Marketing and Sponsorship, Europe, Brazil

09/07/16
Thomas Bach To Miss Opening Ceremony

IOC President Thomas Bach will miss the Opening Ceremony of the Paralympic Games in Rio de Janeiro on Wednesday -- "the first time" the president of the IOC will "not have attended the event for 32 years," according to Daniel Etchells of INSIDE THE GAMES. Bach is instead due to be attending "th ...

Tags: Olympics, Brazil

09/07/16
Police Say They Can Prove Ticket Scandal

Brazilian police said that they have "overwhelming" proof former Olympic Council of Ireland President Patrick Hickey "led an illegal ticketing ring at the Rio Games and are preparing to make a formal accusation later in the week," according to Rodrigo Viga Gaier of REUTERS. Rio de Janeiro ...

Tags: Olympics, Brazil

09/06/16
IPC Predicts Paralympics Sell-Out

The Int'l Paralympic Committee predicted that the 2016 Games in Rio de Janeiro "will be a sell-out," less than three weeks after it was revealed just 12% of tickets had been sold, according to OMNISPORT. Concerns were raised that events "would be played out at empty venues." However, the IPC now say ...

Tags: Olympics, Brazil

09/02/16
Petrobras To Pay $3.25M To Aid Games

Brazilian oil company Petroleo Brasileiro SA said on Wednesday it will spend R$10.5M ($3.25M) "to buy marketing rights to the financially troubled Rio de Janeiro Paralympic Games," according to Jeb Blount of REUTERS. The decision allows Petrobras, as the state-controlled company is known, "to become ...

Tags: Olympics, Brazil

09/01/16
Brazilian Football Signs With Konami

The Brazilian Football Confederation (CBF) and Japanese video game maker Konami struck a two-year partnership deal for Pro Evolution Soccer, according to Samindra Kunti of INSIDE WORLD FOOTBALL. In September Konami will launch Pro Evolution Soccer 2017. As well as the CBF, Konami also holds exc ...

Tags: Marketing and Sponsorship, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug