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Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

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Tags: Marketing and Sponsorship, United Kingdom

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07/10/14
Germany's Win Sets Twitter Record

Germany's 7-1 win over Brazil in the World Cup on Tuesday "was also a big deal on Twitter," according to Stuart Dredge of the London GUARDIAN. The social network said that the match "became its most discussed sports game ever," with 35.6 million tweets. It "easily beat the previous record" of 24.9 m ...

Tags: Media, Europe, Brazil

07/10/14
Buses Burned Following Brazil's Defeat

Brazilian police "were on high alert" following Brazil's exit from the World Cup, according to Paul Collins of the London DAILY MAIL. While the "wide spread rioting that was feared did not happen, there were some reports of trouble in and around the stadium after the game and in other cities across ...

Tags: International Football, Brazil

07/10/14
Internet Buzzing After Semifinal Game

The Internet and social media sites were buzzing after Germany's "shocking" 7-1 semifinal victory over World Cup host Brazil on Tuesday. Users from across the globe took to the Internet to share their opinions and thoughts on the match. BUZZFEED created the following compilation of tweets posted in ...

Tags: International Football, Brazil

07/09/14
Match Hospitality Defends CEO Whelan

FIFA partner firm Match Hospitality "has defended" CEO Ray Whelan "after his arrest by Brazilian police investigating the illegal sale of World Cup tickets," according to the BBC. Match said in a statement it expected Whelan to be "exonerated." Whelan "was arrested in Rio de Janeiro on Monday." He " ...

Tags: International Football, Brazil, United Kingdom

07/08/14
Match Exec Arrest In Brazil Ticket Bust

Police in Rio de Janeiro on Monday arrested Swiss hospitality and ticketing company Match Services CEO Ray Whelan "in connection with an ongoing investigation over VIP ticket scalping at the World Cup," according to Brian Homewood of REUTERS. Whelan "was arrested at the city's beachfront Copacabana ...

Tags: International Football, Brazil

07/08/14
Not Much Football Left In Brasilia

Brasilia "has been one of the focal points of the World Cup," but there "will not be much football for the country's capital to look forward when the tournament leaves town following the third place match on Saturday," according to Brian Homewood of REUTERS. When the Brazilian championship re-starts ...

Tags: International Football, Brazil

07/08/14
Brazil World Cup Legacy Dissected

In football terms, the jury "is still out on whether Brazil 2014 will be the best World Cup ever," but it is already "perhaps the most globally politicised tournament in decades," according to Jonathan Watts of the London GUARDIAN. Politicians from across the spectrum "have chipped in on a sporting ...

Tags: International Football, Brazil

07/07/14
World Cup Ads Raise Questions

Beats Electronics "is not an official sponsor" of the World Cup, according to Anne Peterson of the AP. It has not, however, "stopped the company from marketing its way around sponsorship." And it is not "the only one doing it, prompting questions over how far soccer's international governing body ca ...

Tags: Marketing and Sponsorship, Brazil

07/07/14
Ticketing Scandal Rocks World Cup

An "illegal ticketing scandal rocked the World Cup," according to Rod Woollard of the AFP. Police probing an int'l scalping syndicate said that "thousands of illegally sold tickets worth millions of dollars were believed to have originated from a FIFA individual." Rio de Janeiro Police Commissioner ...

Tags: International Football, Brazil

07/04/14
Webb Discusses FIFA Racism Disconnect

The head of FIFA’s anti-racism task force -- VP Jeffrey Webb -- "has voiced his disappointment at the failure to appoint staff trained to record discriminatory abuse in World Cup stadiums in the wake of a series of contentious incidents," according to Owen Gibson of the London GUARDIAN. FIFA " ...

Tags: International Football, Brazil

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