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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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04/23/13
Maracanã Football Stadium 97% Ready

Brazil's Maracanã football stadium "took a step closer to readiness" this weekend with a sound and lighting test, according to INSIDE WORLD FOOTBALL. The stadium "is now 97% ready with just some seating to be installed." On Saturday, the stadium will see the first test game since its closure ...

Tags: Facilities, Brazil

04/22/13
Allianz In Talks With Sao Paulo Stadium

German insurance company Allianz "is in talks to buy the naming rights to a football stadium under construction in Brazil's largest city São Paulo, in what may become the first major football sponsorship deal in the country hosting the World cup next year," according to Guillermo Parra-Bernal ...

Tags: Facilities, Brazil

04/17/13
Brasilia World Cup Stadium Delayed

Officials said Monday that the Estadio Mane Garrincha Nacional in Brasilia, where the Confederations Cup is due to kick off in two months, "will not be officially opened until May 18 because rain has delayed the laying of the pitch," according to Anthony Boadle of REUTERS. Brasilia World Cup Secreta ...

Tags: Facilities, Brazil

04/17/13
Q&A With 2014 World Cup LOC CEO

With only two months left until the opening whistle of the FIFA Confederations Cup, the world looks at Brazil to judge its performance during the dress rehearsal for next year's World Cup. 2014 World Cup Local Organizing Committee CEO RICARDO TRADE recently spoke with SBD Global about the atmosphe ...

Tags: Events and Attractions, Brazil

04/15/13
Organizers Fearful Of 'White Elephants'

As construction companies work around the clock to finish the stadiums in time for next year's FIFA World Cup in Brazil, questions about the future usage of  the 12 stadiums after the end of the tournament arise. 2014 World Cup Local Organizing Committee CEO Ricardo Trade told SBD Global: "It's ...

Tags: Facilities, Brazil

04/12/13
Workers Get First Game At Maracanã

Construction workers who helped rebuild Brazil's Maracanã stadium "will play in the first match to be staged there later this month," according to Mike Collett of REUTERS. The first match there is a test game on April 27 when construction workers will join "a team representing two of Brazil's ...

Tags: Facilities, Brazil

04/12/13
Finance Notes

Germany sports retail chain SportScheck achieved a gross turnover of about €394M ($516.61M) for the fiscal year until the end of February, down by just 3.4% compared with its record sales the previous year ( ISPO, 4/11 ). ... Under Armour has teamed up with former adidas Brasil President Marc ...

Tags: Finance, Europe, Brazil

04/11/13
Brazil Behind On Stadium Construction

More than half a million tickets have been sold for the Confederations Cup in June, "but host nation Brazil has yet to finish the main stadiums" to be used in the dress rehearsal for the 2014 World Cup, according to Boadle & Downie of REUTERS. On the eve of "yet another FIFA deadline, Brazil has ...

Tags: Facilities, Brazil

04/09/13
No Glitches For Arena Fonte Debut

Authorities in Salvador, Brazil said the Arena Fonte Nova "has passed its first test for the Confederations Cup" after it hosted a local derby "without major glitches," Sunday, according to the AP. Local organizers in Bahia state said in a statement that there were "no incidents'' during the match b ...

Tags: Facilities, Brazil

04/08/13
Brazil Hopes To Eliminate Stadium Police

Local Organizing Committee CEO Ricardo Trade said that Brazil "is hoping next year's World Cup will help the country move away from its standard practice of using riot police to keep order inside stadiums," according to Iain Rogers of REUTERS. As host, Brazil "is obliged by FIFA rules to use stewa ...

Tags: Facilities, Brazil

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