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Rio Games Sees Budget Increase By 25% In Wake Of Project Delays, New Transit Plans

04 / 18 / 14

Brazilian authorities "unveiled an infrastructure budget" of $10.76B for the 2016 Rio Olymipcs, which is 25% "more than planned, as they try to reassure the world they can deliver facilities on time," according to Pedro Fonseca of REUTERS. The budget "covers 27 projects in urban development and publ...

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Tags: Olympics, Brazil

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11/22/12
Náutico To Host Friendly Tournament

Brasileiro club Náutico is "planning to host a friendly tournament in '13" to inaugurate its Arena Pernambuco, according to Rodolfo Gomes of MAQUINA DO ESPORTE. The club will play in its new stadium for at least the next 30 years and wants to inaugurate it with a friendly tournament featuring ...

Tags: Events and Attractions, Brazil

11/22/12
FIFA Adds Apex-Brasil To Sponsors

FIFA revealed that Brazilian trade and investment agency Apex-Brasil has agreed to become the fifth National Supporter of the FIFA Confederations Cup 2013 and the 2014 FIFA World Cup. The agreement provides the company with the rights to showcase the Brazilian industry in general as well as promotin ...

Tags: Brazil, FIFA World Cup, Marketing and Sponsorship

11/22/12
World Cup Construction Making Progess

The Arena Castelão in Fortaleza, Brazil is now 93% finished and 30 days from its reopening, according to PORTAL 2014. The stadium was under renovation for "almost 20 months." The conclusion of the works is scheduled for Dec. 19, with President Dilma Rousseff making an appearance. Five months ...

Tags: Brazil, FIFA World Cup, Facilities

11/21/12
Corinthians Deal Worth $14.4M Annually

Brasileiro club Corinthians will receive R$30M ($14.1M) annually as part of its new sponsorship deal with bank Caixa Econômica Federal, according to Costa & Zafalon of MAQUINA DO ESPORTE. The jersey deal will run through '14, and the Caixa logo will make its debut on the club's jersey over ...

Tags: Brazil, Marketing and Sponsorship

11/21/12
Nike Sharpens Global Focus

With an agreement "announced Friday to sell its Cole Haan subsidiary , Nike is poised to move on to bigger and better things," according to Allan Brettman of the Portland OREGONIAN. It can probably "be summed up in terms of geography: China, Europe and Brazil." Analysts said that given the "challen ...

Tags: Marketing and Sponsorship, China, Brazil, Europe

11/20/12
Corinthians Signs Title Sponsor

Brasileiro club Corinthians has signed a title sponsorship deal with Brazilian bank Caixa Econômica Federal, according to MAQUINA DO ESPORTE. Corinthians had been without a main jersey sponsor since April when its deal with pharmaceutical company Hypermarcas expired. Until now the club had agr ...

Tags: Brazil, Marketing and Sponsorship

11/20/12
Ottobock Signs Daniel Dias

Prosthetics manufacturer Ottobock has signed Brazilian Paralympic swimmer Daniel Dias to be its global brand ambassador, according to MAQUINA DO ESPORTE. The German company "plans to open its first factory in Brazil in '13." At the London Games, Dias won the Gold Medal in all six Paralympic events h ...

Tags: Brazil, Marketing and Sponsorship

11/15/12
Coritiba's New Campaign Features Alex

Brasileiro club Coritiba "is preparing a new campaign to stimulate fans" to become members of the club, according to Lucas Turco of MAQUINA DO ESPORTE. New signing Alex will be the pitch man for the campaign. The club revealed that the end of the season is usually the "period where there is the most ...

Tags: Brazil, Marketing and Sponsorship

11/15/12
Engenhão Stadium Now A Wi-Fi Facility

As a result of Brasileiro club Botafogo's partnership with telecom company Oi, the Engenhão stadium in Rio de Janeiro is now the "first arena in Brazil" with Wi-Fi, according to MAQUINA DO ESPORTE. The inauguration of the new service in the stadium took place during Saturday's 3-0 win against ...

Tags: Brazil, Marketing and Sponsorship

11/15/12
Globo Choose Football Over F1

Brazilian broadcaster Globo has decided it will air the U.S. Grand Prix live, "but only" on pay-TV channel SportTV, according to Ferreira, Felix & Berredo of TAZIO. The timing of the second to last F1 race of the calendar year coincides with Week 36 of the Brasileiro season, which could see lege ...

Tags: Brazil, Media

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