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Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

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Tags: Marketing and Sponsorship, Europe, North America

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10/21/13
World Cup Gouging Committee Created

Brazilian President Dilma Rousseff has "set up a committee to monitor prices and service quality" ahead of the 2014 World Cup amid concerns that visitors "may encounter astronomical markups on lodging and transportation," according to Tariq Panja of BLOOMBERG. Brazil Chief of Staff Gleisi Hoffmann s ...

Tags: International Football, Brazil

10/21/13
Alligator Worries At Olympics Golf Venue

Organizers of the first Olympic golf tournament in 112 years said that "there is little risk of alligator-like creatures slithering onto fairways or greens during the 2016 Rio de Janeiro Games," according to Tariq Panja of BLOOMBERG. As many as 6,000 caimans, members of the alligator family, "live i ...

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10/18/13
Brazil Sports Minister To Step Down

Brazil Sports Minister Aldo Rebelo "is to stand down in December just six months before the country hosts the World Cup," according to Andrew Downie of REUTERS. Rebelo said that he "would make way for someone new" after delivering the 12 stadiums to be used in the tournament, all of which "are due t ...

Tags: International Football, Brazil

10/18/13
Romario: World Cup Robbing Brazilians

Romario, the "World Cup winner who’s now a Brazilian lawmaker," said a proposal by Brazil's football governing body to "penalize teams that default on tax debt is unworkable," according to Tariq Panja of BLOOMBERG. The Brazilian Football Confederation (CBF) said that Brazil’s government ...

Tags: Brazil, People and Pop Culture

10/18/13
Team GB Chooses Rio Olympics Camp

The British Olympic Association announced that Great Britain's '16 Olympians "will complete their preparations for the Games in the Brazilian city of Belo Horizonte," according to the PA. BOA Chair Sebastian Coe "has signed an official memorandum of understanding with city officials w ...

Tags: Olympics, Brazil

10/11/13
FIFA Confident In World Cup Security

FIFA General Secretary Jerome Valcke said that he is "confident Brazil’s security can protect the tournament amid increasing concerns over violent protests in the country," according to Tariq Panja of BLOOMBERG. Valcke "gave his backing to Brazil’s police" just three days after they used ...

Tags: International Football, Brazil

10/11/13
Brazil Lab Seeks WADA Approval

Autoridade Brasileira de Controle de Dopagem (Brazil's state-funded anti-doping authority) Exec Dir Marco Aurelio Klein said that the World Anti-Doping Agency "could fast track an application from Brazil's new drug-testing laboratory to ensure a facility is in place for the 2016 Rio de Ja ...

Tags: Leagues and Governing Bodies, Brazil

09/30/13
Brazil Football Ticket Prices Analyzed

Against "a backdrop of nationwide demonstrations over the rising cost of living, corruption and expenditure on next year's World Cup and the 2016 Rio Olympics," marketing agency Pluri Consultants reported that "tickets in Brazil are the most expensive of the world's major leagues, when local wage le ...

Tags: International Football, Brazil

09/26/13
Building A World Cup Stadium In Amazon

Even though the World Cup "has never staged games in a rain forest, much less in the middle of the Amazon," that "is the plan for next summer," according to Sam Borden of the N.Y. TIMES. It is "an ambition that invites plenty of hurdles." What other major stadium project had to drain an “unwel ...

Tags: Facilities, Brazil

09/26/13
Brazilian Players Revolt Over Schedule

A group of 75 players from Brazil’s top two football leagues "are complaining that their health is at risk because their clubs’ schedules next season will be compressed to accommodate the World Cup," according to Tariq Panja of BLOOMBERG. The group, which includes well-known players incl ...

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