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Arcos Dorados Signs Neymar For World Cup Marketing Campaign

Published in SportsBusiness Daily Global on 12 / 12 / 17

Latin American restaurant chain and McDonald's franchisee Arcos Dorados Holdings signed an exclusive contract with Neymar to support its 2018 World Cup marketing and brand campaigns beginning in January. McDonald's is an official sponsor of the World Cup and Arcos Dorados has Brazil's biggest footba...

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Tags: Marketing and Sponsorship, Brazil

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