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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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09/26/13
Building A World Cup Stadium In Amazon

Even though the World Cup "has never staged games in a rain forest, much less in the middle of the Amazon," that "is the plan for next summer," according to Sam Borden of the N.Y. TIMES. It is "an ambition that invites plenty of hurdles." What other major stadium project had to drain an “unwel ...

Tags: Facilities, Brazil

09/26/13
Brazilian Players Revolt Over Schedule

A group of 75 players from Brazil’s top two football leagues "are complaining that their health is at risk because their clubs’ schedules next season will be compressed to accommodate the World Cup," according to Tariq Panja of BLOOMBERG. The group, which includes well-known players incl ...

Tags: International Football, Brazil

09/24/13
Brazil To Outsource Anti-Doping Process

Brazil "has struck a deal with Swiss authorities to outsource part of the anti-doping program at next year's FIFA World Cup," according to XINHUA. The Lausanne anti-doping laboratory "will analyze blood samples and create biological passports" -- an independent blood profile of tested athletes ...

Tags: International Football, Brazil

09/20/13
Maracana Stadium Faces Closure Threat

Public prosecutors in Brazil "have threatened to close Rio de Janeiro's Maracana stadium amid fears the venue does not meet minimum safety standards," according to the IANS. Prosecutor Glicia Pessanha Crispim has written to the Brazilian Football Confederation (CBF) "requesting the submission of a n ...

Tags: Facilities, Brazil

09/20/13
Brazil Requesting Aid For Anti-Doping

Brazilian anti-doping exec Marco Aurelio Klein said that his country will not "be able to handle the drug-testing programme" for the 2014 World Cup alone and Klein "is looking overseas for help," according to the AP. Klein said that a new drug-testing lab in Brazil will not be ready in time for the ...

Tags: International Football, Brazil

09/19/13
Brazil Approves Term Limit Bill

Leaders of Brazil's sporting confederations, "many of whom have been in power for decades, will have their time in office restricted under new legislation enacted on Tuesday," according to Andrew Downie of REUTERS. Brazil's Senate "voted to ratify a bill that limits presidents of sporting confederat ...

Tags: Leagues and Governing Bodies, Brazil

09/10/13
IOC Warns Rio Of Stalled Preparations

Senior Olympic members have warned the 2016 Rio de Janiero Olympics organizers their Games "are so under-prepared the situation is now 'critical,'" according to Jacquelin Magnay of THE AUSTRALIAN. In a departure from the usual diplomatic language used within the Olympic movement, three senior IOC me ...

Tags: Olympics, Brazil

09/05/13
AEG Facilities Opens Three New Venues

AEG Facilities successfully opened three stadiums on two continents. Joining AEG Facilities’ global roster of venues are two stadiums located in Brasil; Estádio Maracanã (Rio de Janeiro) and Itaipava Arena Pernambuco (Recife) along with Stockholm, Sweden’s Tele2 Arena that ...

Tags: Facilities, Brazil

09/03/13
Brazil's Unrest No Concern For World Cup

Octagon Consulting Division Senior VP André Schunk told SBD Global that there was "a pretty big gap between perception and reality" when it came to the media’s coverage of the protests surrounding the 2013 FIFA Confederations Cup in Brazil. Despite great performances on the pitch, the e ...

Tags: Events and Attractions, Brazil

08/29/13
WADA Revokes Rio Lab Accreditation

The World Anti-Doping Agency "has revoked the accreditation of the Rio de Janeiro laboratory that would have handled testing for the 2016 Summer Games" for failing to comply with int'l standards, according to Steve Keating of REUTERS. WADA on Tuesday said that "the decision marks the secon ...

Tags: Leagues and Governing Bodies, Brazil

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