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Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

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Tags: People and Pop Culture, Brazil

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12/18/13
Brazilian Government Blamed For Delays

The group behind a World Cup stadium that has "fallen months behind schedule" and is 44% over budget blamed "Brazilian bureaucracy" for its woes, according to Tariq Panja of BLOOMBERG. Official data indicates that progress at the "Arena da Baixada in the southern state of Parana has been the slowest ...

Tags: Facilities, Brazil

12/17/13
Brazil Court Halts Stadium Construction

A Brazilian labour court "ordered a partial stop to construction" on the Arena Amazonia in the jungle city of Manaus after "the death of a worker who fell off the stadium's roof raised safety concerns ahead of the 2014 football World Cup," according to Kelly & Stauffer of REUTERS. The coordinato ...

Tags: Facilities, Brazil

12/17/13
Aggreko Wins World Cup Power Contract

British power supplier Aggreko "has won contracts to supply power" at the 2014 World Cup in Brazil and the 2014 Commonwealth Games in Glasgow, "following a challenging period" for the company, according to Angela Monaghan of the London GUARDIAN. Shares in Aggreko rose 5.8%, "making it the biggest FT ...

Tags: Finance, United Kingdom, Brazil

12/16/13
Worker Dies At World Cup Stadium Site

A worker "fell 115 feet to his death" from the roof of the Arena Amazonia in Brazil on Saturday, the fifth fatal accident during construction of Brazil's 12 World Cup stadiums, according to Bruno Kelly of REUTERS. Local media later reported that "another worker had died of a heart attack at a conven ...

Tags: Facilities, Brazil

12/12/13
Sponsors Gear Up For 2014 World Cup

As marketing around the 2014 World Cup in Brazil "revs up, one of the biggest headaches for FIFA ... is protecting its six global partners, eight global sponsors and eight local supporters from competitors who break the rules," according to Claudia Penteado of AD AGE. Global partners, which are "in ...

Tags: Marketing and Sponsorship, Brazil

12/10/13
Brazil Violence Leads To World Cup Fears

A Brazilian league match was stopped for more than an hour Sunday after fans "started fighting in the stands and a helicopter had to land on the pitch to airlift a seriously injured man," according to Tales Azzoni of the AP. A doctor said that two other fans "were hospitalised in serious condition a ...

Tags: International Football, Brazil

12/09/13
Brazil Kicks Off Online Tourism Campaign

Brazilian government tourism authority Embratur took advantage of the live World Cup draw "to start targeting online videos at potential visitors to Brazil from key tourism markets," according to Laurel Wentz of AD AGE. Embratur worked with Sao Paulo agency Neogama "to create videos f ...

Tags: Media, Brazil

12/09/13
Brazilian Player's Group Warns Of Strike

Brazilian football players on Saturday warned that a strike is "imminent" and criticized the game's domestic ruling body for refusing to negotiate to avert action that would disrupt league matches next year, according to Andrew Downie of REUTERS. Players with Common Sense FC, a pressure gr ...

Tags: International Football, Brazil

12/06/13
IMX Marketing Wins Beira-Rio Contract

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12/05/13
World Cup Prize Money Increased

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Tags: International Football, Brazil

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