Featured Story

Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

Read More

Tags: People and Pop Culture, Brazil

More Stories

01/15/14
Planning Chief Says Deadlines 'Short'

The army general appointed three months ago to coordinate planning for the 2016 Rio de Janeiro Games "compares his new job to 'changing a tire on a car that’s moving,'" according to the AP. Major General Fernando Azevedo e Silva acknowledged in an interview in the Folha de S.Paulo newspaper th ...

Tags: Olympics, Brazil

01/15/14
Mineiro Renews Deal, Signs New One

Brasileiro club Atletico Mineiro "has a new sponsor and renewed a deal with an existing partner," according to SOCCEREX. Banco BMG "has renewed its deal to be the club’s major partner while construction company MRV Engenharia will be a new sponsor of the team." Although precise details of the ...

Tags: Marketing and Sponsorship, Brazil

01/13/14
Sadia, Copa Club Tourney Partner

Brazilian food manufacturer Sadia acquired the naming rights to Brazil's Copa do Brasil club tournament starting in '14, according to EXAME. Sadia announced a sponsorship with the Brazilian Football Confederation (CBF) in '13. Sadia "is replacing the event's previous sponsor, Perdigão, which ...

Tags: Marketing and Sponsorship, Brazil

01/13/14
FIFA Fears Match-Fixing In Brazil

FIFA is "concerned for the lives of players approached by match-fixers, warning that they could pay the 'ultimate price,'" according to the BBC. FIFA claimed that "governments should be wary of the presence of criminal organisations in fixing" and the "staggering" sums of money involved. FIFA Head o ...

Tags: International Football, Brazil

01/10/14
MP & Silva Extends Brazil Football Deal

MP & Silva and Campeonato Paulista and Brasileirao distributor Globo have extended their partnership for Serie A and Campeonato Paulista distribution rights in France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Myanmar until '15. ...

Tags: Media, Brazil

01/09/14
Rio Creates 500-Member Police Battalion

Rio de Janeiro "has created a special police battalion to help control violent demonstrations expected during the upcoming World Cup and other large sporting and cultural events held in the city's public venues," according to the AP. The battalion "will be composed of about 500 specially trained off ...

Tags: International Football, Brazil

01/09/14
IOC Chief To Meet With Brazil President

IOC President Thomas Bach will meet in two weeks with Brazilian President Dilma Rousseff and organizers of Rio's 2016 Olympics "to remind them there is no time to waste as they prepare for South America's first Games," according to the AFP. Rio organizers said on Tuesday that "Bach would meet Rouss ...

Tags: Olympics, Brazil

01/07/14
Blatter Criticizes Brazil's World Cup Prep

FIFA President Sepp Blatter said that he "cannot remember a World Cup host nation falling as far behind with their preparations as Brazil have," according to Brian Homewood of REUTERS. Blatter: "Brazil has just found out what it means and has started work much too late. No country has been so far be ...

Tags: International Football, Brazil

01/06/14
Brazil Creates World Cup Security Force

Brazil has created a "special" 10,000-strong elite security force to "help police control demonstrations expected during the World Cup," according to Gordon Tynan of the London INDEPENDENT. Brazil National Security Force Head Colonel Alexandre Augusto Aragon "was quoted in local news on Friday as sa ...

Tags: International Football, Brazil

01/06/14
Brazil Considering Use Of Foreign Airlines

The Brazilian government is "hoping to authorize foreign airlines for domestic flights" during the 2014 World Cup, with the "goal of avoiding unfairly high flight costs," according to LA AFICION. Brazil Chief of Staff Gleisi Hoffmann said, "We will evaluate all the possibilities, including opening t ...

Tags: Events and Attractions, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug