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2016 Paralympic Games Were Most Watched In History, IPC Reports

Published in SportsBusiness Daily Global on 03 / 17 / 17

The Int'l Paralympic Committee announced the Rio 2016 Paralympic Games were the most viewed in history, attracting a record cumulative audience of more than 4.1 billion people. According to Nielsen Sports figures, the Rio 2016 Paralympics saw the global cumulative TV audience increase by 7% from the...

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Tags: Olympics, Brazil

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