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AIU Decides To Add American Football To National University Games Schedule

Published in SportsBusiness Daily Global on 03 / 30 / 15

American football has been formally recognized as an official college sport by India's collegiate sports governing body. The Association of Indian Universities decided to include American football as a regular event on its National University Games schedule starting in '15-16. Following a unanimous ...

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Tags: Leagues and Governing Bodies, India, North America

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DIS Suing Neymar, Santos, Barcelona

DIS, the company which owned 40% of Barcelona striker Neymar's rights before he transferred from Santos last summer, "will take immediate legal action against Santos, Barcelona and Neymar to try to make him pay what DIS considers the appropriate percentage of the transfer fee," according to Sergi Fo ...

Tags: Finance, Brazil

FIFA Postpones Final Sao Paulo Test

FIFA and local organizers "have postponed the final test event at the troubled World Cup stadium in Sao Paulo, raising fresh uncertainty about Brazil's readiness to stage the tournament opener there," according to Tales Azzoni of the AP. Following concerns from local authorities, FIFA said Wednesday ...

Tags: Brazil, Facilities

World Cup Impact To Extend Beyond Brazil

Less than a month "from the start of the World Cup in Brazil, the anticipation is spreading throughout the world," according to MUNDO DEPORTIVO. Brazil's Ministry of Tourism is "expecting the event to draw 3.7 million tourists" who are expected to spend a total of €2.19B ($2.99B) during the Cup ...

Tags: International Football, Brazil

Budweiser Unveils World Cup Ad

Budweiser, the official beer sponsor of the World Cup, unveiled the tournament-time components of its global "Rise As One" campaign. The series of football-themed activations, both on-site and around the world, includes the brand's centerpiece TV advertisement for the tournament, "Celebrate As One," ...

Tags: Marketing and Sponsorship, Brazil

First Grass Planted On Rio Golf Course

Rio organizers began what they called "the final step of work on the 2016 Olympic golf course Tuesday, planting grass on the first of 18 holes," according to Nick Zaccardi of NBC. The "predicted timeline of grass growth is 11 months." Rio 2016 Director of Sport and Paralympic Integration Agberto Gui ...

Tags: Olympics, Brazil

ESPN Brazil Banks On Int’l Expertise

ESPN Brazil's World Cup Coverage 4 studios: - 2 in São Paulo (main at ESPN HQ studios and another from a set outside of the Corinthians Arena) - Rio de Janeiro - Fortaleza 5 broadcast trucks 7 national team dedicated crews ...

Tags: Media, Brazil

Roof Collapses At World Cup Airport

Eduardo Gomes Int'l Airport in the Brazilian city of Manaus "has suffered flooding and heavy damage after being battered by rain on Monday afternoon," according to Cyrus Engineer of the London DAILY STAR. Tens of thousands of England fans "are expected to travel through the airport for England's ope ...

Tags: Facilities, Brazil

MG To Distribute Road To Brazil Series

IMG Media is distributing the rights to the Soccer United Marketing 2014 Road to Brazil series, with a projected audience reach in excess of 2.5 billion. In addition, IMG is also providing and managing the host broadcast services for all seven matches. As well as having secured global broadcast dist ...

Tags: Media, Brazil

Sports Brands Using Toxic Chemicals

A report issued by Greenpeace on Monday revealed that football wear and shoes from three int'l sports brands, all of whom are major producers of apparel for the upcoming World Cup in Brazil, "were found to contain toxic chemicals," according to Cao Yin of the CHINA DAILY. Greenpeace said that it bou ...

Tags: International Football, Brazil

Rocky Test For Brazil World Cup Stadium

World Cup organizers insisted that an "incomplete roof" at Sao Paulo’s Corinthians stadium will not affect it "hosting matches when the tournament begins next month," according to the IRISH TIMES. Constructors completing the project have admitted that they will not "finish the intended design ...

Tags: Facilities, Brazil

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