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Brazilian Football Confederation Signs Partnership With Sportradar

Published in SportsBusiness Daily Global on 08 / 17 / 17

Sports and intelligence firm Sportradar announced that it will act as the lead integrity partner for the Brazilian Football Confederation (CBF), according to Ted Menmuir of SBC NEWS. The partnership will see Sportradar monitor matches across all CBF syndicated leagues. The CBF will integrate ma...

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Tags: Marketing and Sponsorship, Brazil

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Brazilian Clubs Sign Broadcast Deal

Brasileiro sides Santos, Atlético Paranense and Internacional have "signed broadcast rights deals with the Turner Group-operated sports channel Esporte Interativo," according to SOCCEREX. Atlético and Internacional have both "benefited from the individually negotiated nature of TV righ ...

Tags: Media, Brazil

Brazil Passes Key Anti-Doping Legislation

Brazil passed "key anti-doping legislation on Thursday that avoided the embarrassing possibility of the country being in breach of the rules at its own Olympic Games," according to Pedro Fonseca of REUTERS. The legislation was "officially confirmed in the government's official gazette, one day befor ...

Tags: Olympics, Brazil

Kellogg's Lauches Team Ireland Sponsorship

Kellogg’s launched its official sponsorship of Team Ireland for the 2016 Rio Olympics. The partnership will be promoted across a number of Kellogg's brands, including Kellogg's Corn Flakes, Special K, Squares and Pringles from now until the end of '16. The sponsorship announcement marks the be ...

Tags: Olympics, Brazil

McDonald's Unveils Rio Plans

McDonald's announced Monday that "it will open a restaurant in the international zone of the Olympic village and a dessert center, an operation unique to Brazil, in Barra Olympic Park," according to Samantha Bomkamp of the CHICAGO TRIBUNE. The restaurant "will serve a standard global menu with some ...

Tags: Olympics, Brazil

361° To Provide Rio 2016 Paralympic Uniforms

The Int'l Paralympic Committee signed an agreement with Chinese sportswear company 361° to supply uniforms and products to the IPC Governing Board, VIPs and members of staff for the Rio 2016 Paralympic Games. Under the terms of the supply agreement, 361°has been appointed as the IPC’s ...

Tags: Olympics, Brazil

Progress Made On Rio Water Conditions

Organizers of the Rio Olympics are confident they are in "good shape" to guarantee the health of competitors in the sailing events after "taking several measures to cope with the polluted water of Guanabara Bay," according to Mark Lamport-Stokes of REUTERS. The cleaning of Guanabara Bay was "a key p ...

Tags: Olympics, Brazil

RTF Expects To See Sharapova At Rio

The Russian Tennis Federation "expects Maria Sharapova to represent her country at this year's Olympics in Rio de Janeiro, despite being provisionally suspended from the game after testing positive for a banned substance," according to the ABC. Sharapova "failed a drug test at the Australian Open" b ...

Tags: Olympics, Brazil

Arena Carioca 3 Unveiled In Rio

The Arena Carioca 3 was unveiled on Sunday in Rio de Janeiro as part of the ongoing inauguration of Olympic and Paralympic venues for this year’s 2016 Olympics to be held in the city starting in August, according to Lise Alves of the RIO TIMES. It "is the second of the three arenas to be concl ...

Tags: Olympics, Brazil

Nuzman Downplays Poor Ticket Sales

Rio Organizing Committee President Carlos Nuzman on Thursday said that more than 90% of tickets for the Rio Games "will be sold even though less than half have been snapped up with five months to go," according to Matt Dickinson of the LONDON TIMES. The sale of tickets "has become a political issue" ...

Tags: Olympics, Brazil

Rio 2016 Cuts To Keep Games On Budget

Olympic venues, transport links and even canapés "are expected to be scaled back under the latest cost-cutting measures aimed at keeping Rio 2016 on budget," according to Donna Bowater of the London EVENING STANDARD. Games organizers are presenting £164M ($232M) of savings to the IOC "t ...

Tags: Olympics, Brazil

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