Featured Story

Murray Is Unlikely To Renew Sponsorship Deal With Adidas, Industry Sources Say

Published in SportsBusiness Daily Global on 10 / 01 / 14

Sources inside the equipment industry said that Andy Murray's long-standing sponsorship deal with adidas "is unlikely to be renewed at the end of the season," according to Sim Briggs of the London TELEGRAPH. The Scottish player is going "in search of one last big kit deal to cover the final five yea...

Read More

Tags: Marketing and Sponsorship, United Kingdom

More Stories

01/17/14
Families Offer Cheap WC Lodging Alternatives

Brazil's Tourism Ministry is encouraging "alternative accommodations in certain cases for tourists who want to visit the country during the World Cup," according to NOTIMEX. One of these alternatives is called "bed and breakfast," where families offer a place to stay and breakfast at their homes at ...

Tags: Events and Attractions, Brazil

01/16/14
Laureus Cancels World Sports Awards

Laureus has "cancelled plans to host their World Sports Awards in Rio de Janeiro this year," according to Andrew Downie of REUTERS. In a statement, Laureus said, "Laureus and the state of Rio de Janeiro have agreed that the 2014 Laureus World Sports Awards will not be staged in Rio. Laureus will ann ...

Tags: Events and Attractions, Brazil

01/16/14
Protests Shorten Execs' World Cup Trips

Brazilian newspaper Estadao "has reported that presidents and execs from the football federations that will participate in the World Cup will not stay in Brazil for the length of the tournament," according to AS. This is "due to the social protests criticizing the money being spent on the stadiums t ...

Tags: International Football, Brazil

01/15/14
Puma Riding Balotelli During World Cup

Puma's multi-year endorsement deal with AC Milan and Italian national team forward Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fr ...

Tags: Marketing and Sponsorship, Europe, Brazil

01/15/14
Planning Chief Says Deadlines 'Short'

The army general appointed three months ago to coordinate planning for the 2016 Rio de Janeiro Games "compares his new job to 'changing a tire on a car that’s moving,'" according to the AP. Major General Fernando Azevedo e Silva acknowledged in an interview in the Folha de S.Paulo newspaper th ...

Tags: Olympics, Brazil

01/15/14
Mineiro Renews Deal, Signs New One

Brasileiro club Atletico Mineiro "has a new sponsor and renewed a deal with an existing partner," according to SOCCEREX. Banco BMG "has renewed its deal to be the club’s major partner while construction company MRV Engenharia will be a new sponsor of the team." Although precise details of the ...

Tags: Marketing and Sponsorship, Brazil

01/13/14
Sadia, Copa Club Tourney Partner

Brazilian food manufacturer Sadia acquired the naming rights to Brazil's Copa do Brasil club tournament starting in '14, according to EXAME. Sadia announced a sponsorship with the Brazilian Football Confederation (CBF) in '13. Sadia "is replacing the event's previous sponsor, Perdigão, which ...

Tags: Marketing and Sponsorship, Brazil

01/13/14
FIFA Fears Match-Fixing In Brazil

FIFA is "concerned for the lives of players approached by match-fixers, warning that they could pay the 'ultimate price,'" according to the BBC. FIFA claimed that "governments should be wary of the presence of criminal organisations in fixing" and the "staggering" sums of money involved. FIFA Head o ...

Tags: International Football, Brazil

01/10/14
MP & Silva Extends Brazil Football Deal

MP & Silva and Campeonato Paulista and Brasileirao distributor Globo have extended their partnership for Serie A and Campeonato Paulista distribution rights in France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Myanmar until '15. ...

Tags: Media, Brazil

01/09/14
Rio Creates 500-Member Police Battalion

Rio de Janeiro "has created a special police battalion to help control violent demonstrations expected during the upcoming World Cup and other large sporting and cultural events held in the city's public venues," according to the AP. The battalion "will be composed of about 500 specially trained off ...

Tags: International Football, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug