Featured Story

Brazilian Clubs Vasco Da Gama, Cruzeiro Announce Sponsorship Deals For '18 Season

Published in SportsBusiness Daily Global on 01 / 03 / 18

Brasileiro side CR Vasco da Gama partnered with Uber, according to SOCCEREX. The app-based company will be an official sponsor of the club during '18. Uber branding will be featured on Vasco's shirts, and "will also be present across the club's social media platforms." Financial terms of t...

Read More

Tags: Marketing and Sponsorship, Brazil

More Stories

Manaus Stadium Thrown Lifeline

The Brazilian FA (CBF) confirmed that Brazil will play its "World Cup qualifier against Colombia in September in Manaus," according to Samindra Kunti of INSIDE WORLD FOOTBALL. The Arena Amazonia in the jungle city of Manaus cost $300M to construct and "hosted several matches during the 2014 World Cu ...

Tags: Facilities, Brazil

Coritiba Signs Kit Deal With Adidas

Brasileiro side Coritiba announced a major kit supply deal with adidas, according to SOCCEREX. The Paranaense-based club signed a deal that will run until '19, "with the option of a further two years." Adidas will manufacture and supply all of Coritiba’s matchday kit as well as its " ...

Tags: Marketing and Sponsorship, Brazil

Snapchat Will Showcase Rio Olympics

Snapchat "scored a deal with Comcast Corp.'s NBC to show highlights from the 2016 Summer Games, the first time the U.S. network has agreed to share video of the sporting contest," according to Sarah Frier of BLOOMBERG. Snapchat Inc. will "set up a dedicated channel on the mobile app for the gam ...

Tags: Media, Brazil

Brands Launch Rio 2016 Campaigns

Olympic marketing "felt omnipresent for London 2012 as sponsors kicked off activity up to two years before the games even began," according to Matthew Chapman of MARKETING MAGAZINE. While global brands have been marketing already in Brazil ahead of Rio, the activity in the U.K. "has only really kick ...

Tags: Marketing and Sponsorship, Brazil

McIlroy To Wear NB Gear At Olympics

Rory McIlroy "will be clad in New Balance gear rather than his traditional Nike getup at the Olympics this summer," and Olympic Council of Ireland President Pat Hickey believes Nike has "missed a huge opportunity," according to Rory Brigstock-Barron of the London DAILY MAIL. Hickey said that th ...

Tags: Marketing and Sponsorship, Brazil

Rio Expecting More Chinese Investment

The Rio Olympics, which will kick off in 100 days, "expects more Chinese firms to invest and sponsor amid political and economic troubles in Brazil," according to XINHUA. Rio Mayor Eduardo Paes "welcomes more support and investment from China." Paes said, "China has always been a trusted and key par ...

Tags: Olympics, China, Brazil

Visa: Rio Travel Projections 'Reassuring'

Visa is forecasting 400,000 to 500,000 int’l visitors to Rio de Janeiro in August, a projection one of its top marketing execs called "reassuring" given economic and health issues swirling around the August games in Brazil, according to Liana B. Baker of REUTERS. Visa Chief Brand & Innovat ...

Tags: Olympics, Brazil

Rio Not Ready 100 Days From Olympics

Brazil has “long been known as a country that can throw a great party as long as the guests do not mind a location that still has the builders in it,” according to Andrew Downie of REUTERS. With 100 days to go before the Olympic Games begin in Rio de Janeiro, the nation “famous for ...

Tags: Olympics, Brazil

Schwartzel Withdraws From Rio Games

Charl Schwartzel is the "latest top-tier golfer to withdraw" from the Rio Games, joining fellow major winners in Fiji's Vijay Singh, Australia's Adam Scott and fellow South African Louis Oosthuizen, all of whom "cited concerns about the PGA Tour's busy summer schedule as a factor in their decision," ...

Tags: Olympics, Brazil

Brazil Security Head Talks Olympic Prep

Brazil Special Secretary Of Security At Big Events Andrei Augusto Passos Rodrigues "outlined the security measures for this summer's Olympics," according to Manuel Bruña of MUNDO DEPORTIVO. He said that there will be 15,000 more police officers than there were during the 2014 World Cup. ...

Tags: Olympics, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug