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Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

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Tags: Marketing and Sponsorship, Europe

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01/23/14
CBF President Has 'Plan B' After Curitiba

FIFA is "already considering an alternative site" to Curitiba's Arena da Baixada, according to Fernando Kallás of AS. On Tuesday, FIFA " delivered an ultimatum to Curitiba." Brazilian Football Confederation (CBF) President José María Marín was "very harsh in his cr ...

Tags: Facilities, Brazil

01/22/14
World Cup Venue Facing 'Emergency'

FIFA "has issued its sternest warning yet" on World Cup preparations to a Brazilian city, announcing that the southern metropolis of Curitiba "would be dumped from the event if its stadium was not ready in less than a month," according to Joe Leahy of the FINANCIAL TIMES. FIFA Secretary General Jero ...

Tags: Facilities, Brazil

01/17/14
Clubs Allowed To Use Maracana

Organizers said that Brazilian clubs "will be able to use the Maracana for domestic matches until a month before the World Cup, which opens June 12," according to the AFP. Several of the 12 World Cup venues "are running behind schedule." Despite concerns over other venues, FIFA delegate Chris Unger ...

Tags: Facilities, Brazil

01/17/14
Families Offer Cheap WC Lodging Alternatives

Brazil's Tourism Ministry is encouraging "alternative accommodations in certain cases for tourists who want to visit the country during the World Cup," according to NOTIMEX. One of these alternatives is called "bed and breakfast," where families offer a place to stay and breakfast at their homes at ...

Tags: Events and Attractions, Brazil

01/16/14
Laureus Cancels World Sports Awards

Laureus has "cancelled plans to host their World Sports Awards in Rio de Janeiro this year," according to Andrew Downie of REUTERS. In a statement, Laureus said, "Laureus and the state of Rio de Janeiro have agreed that the 2014 Laureus World Sports Awards will not be staged in Rio. Laureus will ann ...

Tags: Events and Attractions, Brazil

01/16/14
Protests Shorten Execs' World Cup Trips

Brazilian newspaper Estadao "has reported that presidents and execs from the football federations that will participate in the World Cup will not stay in Brazil for the length of the tournament," according to AS. This is "due to the social protests criticizing the money being spent on the stadiums t ...

Tags: International Football, Brazil

01/15/14
Puma Riding Balotelli During World Cup

Puma's multi-year endorsement deal with AC Milan and Italian national team forward Mario Balotelli is already paying off, as the limited-edition evoPower Stampa boot the company customized after him and debuted during his late December unveiling has already sold out. Balotelli, who was pried away fr ...

Tags: Marketing and Sponsorship, Europe, Brazil

01/15/14
Planning Chief Says Deadlines 'Short'

The army general appointed three months ago to coordinate planning for the 2016 Rio de Janeiro Games "compares his new job to 'changing a tire on a car that’s moving,'" according to the AP. Major General Fernando Azevedo e Silva acknowledged in an interview in the Folha de S.Paulo newspaper th ...

Tags: Olympics, Brazil

01/15/14
Mineiro Renews Deal, Signs New One

Brasileiro club Atletico Mineiro "has a new sponsor and renewed a deal with an existing partner," according to SOCCEREX. Banco BMG "has renewed its deal to be the club’s major partner while construction company MRV Engenharia will be a new sponsor of the team." Although precise details of the ...

Tags: Marketing and Sponsorship, Brazil

01/13/14
Sadia, Copa Club Tourney Partner

Brazilian food manufacturer Sadia acquired the naming rights to Brazil's Copa do Brasil club tournament starting in '14, according to EXAME. Sadia announced a sponsorship with the Brazilian Football Confederation (CBF) in '13. Sadia "is replacing the event's previous sponsor, Perdigão, which ...

Tags: Marketing and Sponsorship, Brazil

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