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Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

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Tags: People and Pop Culture, United Kingdom

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03/05/14
World Cup Marks 100-Day Countdown

In 100 days, Brazil "will kick off the World Cup against Croatia in the gleaming new Arena de São Paulo," according to Owen Gibson of the London GUARDIAN. Assuming the stadium "is finished in time." Amid "growing excitement" at the World Cup returning to the home of La Joga Bonito, there "is ...

Tags: International Football, Brazil

03/04/14
Paralympics To Be Broadcast In Brazil

A unique agreement between the Int'l Paralympic Committee, the Brazilian Paralympic Committee and broadcaster Globo will see 35 hours of the 2014 Paralympic Winter Games broadcast in Brazil beginning Friday. The IPC has awarded the broadcast rights in Brazil for Sochi 2014 to the Brazilian Paralympi ...

Tags: Media, Brazil

03/03/14
Brazil Stadium Delays Creating Problems

FIFA Secretary General Jerome Valcke said on Saturday that FIFA has been "left with a huge challenge following Brazilian delays in building stadiums for the 2014 World Cup," according to Brian Homewood of REUTERS. Valcke said, "We are working in conditions where the cement is not even dry. ... The b ...

Tags: Events and Attractions, Brazil

02/25/14
Anheuser-Busch Launches World Cup Beer

In a "unique -- and bizarre -- convergence" of beer and football, Anheuser-Busch InBev "will launch a limited edition of its popular Brahma beer" made from barley grown on the football field where Brazil's iconic World Cup teams have trained for decades, according to Laurel Wentz of AD AGE. Brahma S ...

Tags: Marketing and Sponsorship, Brazil

02/24/14
Police Arrest 230 In World Cup Protests

Brazilian police "fired tear gas and arrested hundreds on Saturday as they dispersed a crowd in Sao Paulo that violently protested expenditures for the World Cup," according to the AFP. As of midnight, "military police in Sao Paulo reported 230 arrests in a Twitter message." About 1,000 protesters t ...

Tags: Events and Attractions, Brazil

02/21/14
Brazil Unveils World Cup Security Plan

Brazil has outlined plans to spend 1.9B reais ($790M) to "guarantee fans' safety during this year's World Cup," according to XINHUA. The outlay includes "security plans involving military, civil and federal police, the army, the national security force, federal highway police and selected government ...

Tags: Events and Attractions, Brazil

02/20/14
Curitiba Admits It Needed 'Ears Pulled'

Officials in Curitiba, Brazil have conceded that they "underestimated the demands of hosting World Cup matches" as the venue's status was confirmed on Tuesday after FIFA "had considered ditching" the city over stadium construction delays, according to Mark Gleeson of REUTERS. City official Reginaldo ...

Tags: Facilities, Brazil

02/20/14
Surveyed Brazilians Oppose World Cup

A survey released Tuesday indicated "little more than half of Brazilians would oppose bidding to host the World Cup if they were asked at this moment," according to the EFE. In a poll conducted by MDA, "when asked if they would support a World Cup bid today," 50.7% said no, 19.7% said they would "pa ...

Tags: Events and Attractions, Brazil

02/20/14
FIFA To Change Brazil Fan Park Proposals

FIFA "is rejigging plans" for this year’s $5B World Cup in Brazil in case there is a repeat of the civil unrest that surrounded last year’s Confederations Cup, according to Tariq Panja of BLOOMBERG. FIFA Secretary General Jerome Valcke said that measures include switching the location o ...

Tags: International Football, Brazil

02/19/14
FIFA Expects Police To Control Protests

FIFA expects World Cup host Brazil to "deploy police if necessary to contain violent demonstrators and guarantee access to stadiums," as the "specter of street protests disrupting" the event looms, according to Anthony Boadle of REUTERS. FIFA Secretary General Jerome Valcke, who is "touring some Wor ...

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