Featured Story

Tommy Hilfiger Teams Up With Rafael Nadal As Global Brand Ambassador

Published in SportsBusiness Daily Global on 12 / 18 / 14

The Tommy Hilfiger Group announced that Rafael Nadal will appear as the global brand ambassador for the Tommy Hilfiger underwear and Tommy Hilfiger Tailored collections beginning in fall '15. The campaign imagery will be photographed in early '15 in Spain and it will break globally in fall '15 with ...

Read More

Tags: Marketing and Sponsorship, Europe, North America

More Stories

11/25/14
Brazilian Football Clubs In Cash Crisis

Brazilian football has "lurched into a new crisis with as many as 50% of current professional players and officials unpaid," according to Ricardo Setyon of INSIDE WORLD FOOTBALL. Estimates say that the "wage crisis has hit up to 90% of the professional clubs in the country." The cash crisis "runs de ...

Tags: Finance, Brazil

11/25/14
Rio 2016 Reveals Mascots

The 2016 Rio Organizing Committee "revealed the official mascots for the Olympic and Paralympic games," according to Chesney Hearst of the RIO TIMES. The two mascots, a yellow creature chosen for the Olympic Games and a green and blue one picked for the Paralympic games, "stand for Brazil’s wi ...

Tags: Olympics, Brazil

11/11/14
FIFA Creates Fund To Develop Football

FIFA agreed to create a $100M fund "to develop the sport in Brazil, a country that has won the World Cup more times than any other," according to Tariq Panja of BLOOMBERG. Brazilian Football Confederation (CBF) President Jose Maria Marin said, "Brazilians will remember the 2014 FIFA World Cup for ge ...

Tags: Finance, Brazil

11/03/14
Esporte Interativo Wins UEFA Rights

Reports in the Brazilian media suggest that Esporte Interativo "has won the rights in its territory to the next three seasons" of the UEFA Champions League, according to GOAL. The deal would include the '15-16 to '17-18 seasons and "would represent a major coup" for the channel that was launched in ...

Tags: Media, Brazil

10/31/14
Hangin' With... Sylmara Multini

SYLMARA MULTINI is the director of licensing and retail for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribution of Olympics-bra ...

Tags: People and Pop Culture, Brazil

10/31/14
Brazil's Corinthians To Build Cemetery

Brasileiro side Corinthians will build an exclusive cemetery for its "well-known figures and fans that will be located in the city of Itaquaquecetuba, around 40km from Sao Paulo," according to CLARIN. The cemetery will be promoted with the slogan, "Corinthians para siempre" ("Corinthians forever"). ...

Tags: Franchises, Brazil

10/30/14
Rio Golf Course, Developer Given Deadline

Brazilian judge Eduardo Antonio Klausner has given the city of Rio de Janeiro and a local developer a "deadline to decide whether they are willing to make changes to the Olympic golf course design, which could help settle a legal dispute that is threatening its completion in time for the 2016 Games, ...

Tags: Facilities, Brazil

10/30/14
Huawei Signs Deal With Santos

Brasileiro side Santos announced "the signing of a major sponsorship deal with Chinese technology firm Huawei," according to XINHUA. The agreement, for an undisclosed sum, "is valid until the end of 2014 with the option of an extension." Under terms of the deal, the Shenzhen-based firm "will have it ...

Tags: Marketing and Sponsorship, Brazil, China

10/30/14
FIFA's Koch Denies Cup Cost Brazil $14B

FIFA Corporate Communications Manager Alexander Koch claimed staging this summer's World Cup cost FIFA "three times more than it did Brazil," according to Ben Rumsby of the London TELEGRAPH. Koch "rubbished figures" suggesting the host nation spent $14B putting on this summer's tournament, a "r ...

Tags: Finance, Brazil

10/29/14
Organizers: WC Boosted Support For Rio '16

Organizers said that local support for the Rio 2016 Olympics "has grown after the country hosted a successful" World Cup, according to Danielle Rossingh of BLOOMBERG. The world’s most-watched sports event "finished without any major hitches following months of public criticism about partially- ...

Tags: Olympics, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug