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Brazilian Clubs Vasco Da Gama, Cruzeiro Announce Sponsorship Deals For '18 Season

Published in SportsBusiness Daily Global on 01 / 03 / 18

Brasileiro side CR Vasco da Gama partnered with Uber, according to SOCCEREX. The app-based company will be an official sponsor of the club during '18. Uber branding will be featured on Vasco's shirts, and "will also be present across the club's social media platforms." Financial terms of t...

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Tags: Marketing and Sponsorship, Brazil

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Mercedes Mechanics Robbed In São Paulo

Mercedes Formula 1 Motorsport Dir Toto Wolff "demanded police escorts" for F1 staff after gunmen targeted members of his team on a "notorious stretch of road" as they left the Interlagos circuit in São Paulo, according to Mark Hughes of the LONDON TIMES. As mechanics headed back to their hote ...

Tags: Events and Attractions, Brazil

Corinthians, Cia Do Terno Extend Deal

Brasileiro side Corinthians expanded its partnership with menswear chain Cia do Terno, according to SOCCEREX. The deal will see the tailoring company become the club's official front-of-shirt sponsor until at least the end of the '17 season, with seven rounds still remaining. Cia do Terno initially ...

Tags: Marketing and Sponsorship, Brazil

Brazil F1 Venue Sale Will Not Affect GP

The privatization of São Paulo's motor racing circuit is "likely to take place in March or April" but the sale "will not affect future grand prix events" at one of Formula 1's "most popular" venues, city Mayor Joao Doria said, according to Andrew Downie of REUTERS. Sao Paulo's city council mu ...

Tags: Facilities, Brazil

Carlos Nuzman Arrested In Rio

Brazilian police detained the president of the country's Olympic committee in Rio de Janeiro, according to the BBC. Carlos Nuzman has been investigated "as part of a cash-for-votes probe" after the bid for the Rio 2016 Olympics was won. The arrest is "part of the corruption investigation, known as O ...

Tags: Olympics, Brazil

BOC Head Questioned By Police

The IOC cannot "get away from the Rio de Janeiro Olympics," according to Wade & Prengaman of the AP. The IOC is "ready to put a rubber-stamp approval this month on bids" from Paris and L.A. for the 2024 and 2028 Olympics, respectively, yet Olympic officials "are once again answering questio ...

Tags: Olympics, Brazil

Chapecoense Crash Widows Feel 'Abandoned'

The families of Brazilians killed in the Brasileiro side Chapecoense air crash are "appealing for justice and reparations," and said in interviews on Wednesday that they feel “abandoned” by the football club and media companies, according to Andrew Downie of REUTERS. On the same day that ...

Tags: International Football, Brazil

CBF Signs Partnership With Sportradar

Sports and intelligence firm Sportradar announced that it will act as the lead integrity partner for the Brazilian Football Confederation (CBF), according to Ted Menmuir of SBC NEWS. The partnership will see Sportradar monitor matches across all CBF syndicated leagues. The CBF will integrate ma ...

Tags: Marketing and Sponsorship, Brazil

Rio Rivals Seek Alternative To Maracanã

Rio de Janeiro-based Brasileiro rivals Flamengo and Fluminense said in a joint statement that they will unite to "find home pitch alternatives to the increasingly untenable Maracanã Stadium," according to Nelson Belen of the RIO TIMES. With the cost of playing at the Maracanã "bec ...

Tags: Facilities, Brazil

Hangin' With ... Jon Frankel

Source: HBO "Real Sports" JON FRANKEL has been a correspondent for HBO's "Real Sports" since '06. Prior to joining the show, his journalism experience included stints with NFL Films, NBC, CBS and A ...

Tags: Olympics, Brazil

Fluminense Proposes Home Stadium

Brasileiro side Fluminense officials are meeting with Rio Mayor Marcello Crivella this week "to hammer out the details of a deal that could finally bring the club its own home stadium at Olympic Park in Barra da Tijuca," according to Nelson Belen of the RIO TIMES. With a total of nine venues, t ...

Tags: Facilities, Brazil

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