Featured Story

Hangin' With... Rio 2016 Licensing, Retail & Concessions General Manager Sylmara Multini

Published in SportsBusiness Daily Global on 10 / 31 / 14

SYLMARA MULTINI is the general manager of licensing, retail and concessions for the Rio 2016 Olympic Games. Prior to joining Rio 2016, Multini worked for the Walt Disney Company and toymaker Mattel. As the head of Rio 2016’s licensing and retail, Multini oversees the development and distribu...

Read More

Tags: People and Pop Culture, Brazil

More Stories

04/30/14
Doping Samples To Cost FIFA Extra $250K

FIFA Medical Committee Chair Michel D'Hooghe said that FIFA will run up $250,000 in extra costs "as a result of having to send samples from this summer's World Cup across the Atlantic for analysis," as he set out plans for the most extensive anti-doping controls ever at int'l football's flagship tou ...

Tags: International Football, Brazil

04/28/14
Lagardère Unlimited Moves Into Brazil

Lagardère Unlimited has established a presence in Brazil (LU Brazil) to develop its activities in the country's sports market. Through its LUArenas joint venture with local partner BWA, Lagardère Unlimited will continue to deploy its stadium and arena activities in Brazil with two Stad ...

Tags: Facilities, Brazil

04/28/14
World Cup Sponsors Seek Assurance

FIFA Marketing Dir Thierry Weil said that World Cup sponsors "are asking the Brazilian government how it will deal with street protests that might erupt during this year’s tournament," according to Panja & Biller of BLOOMBERG. During last year's Confederations Cup, Brazil "experienced the ...

Tags: Marketing and Sponsorship, Brazil

04/28/14
Paes Won't Bow To Sports Federations

Rio de Janeiro Mayor Eduardo Paes has responded to the high number of complaints about the city's preparations for the 2016 Olympics by saying that "sports federations are making too many unnecessary demands," according to the AAP. Paes said the federations are asking for too many "large things" tha ...

Tags: Olympics, Brazil

04/25/14
Security Forces Prepare For World Cup

Drones, bomb-detecting robots, camera glasses, rubber bullets and sound and light grenades "will all be at the ready if Brazilian police need them to quell disturbances during the FIFA World Cup," according to Mimi Whitefield of the MIAMI HERALD. The Brazilian military "also has a contingency plan i ...

Tags: Events and Attractions, Brazil

04/24/14
Brazil Cell Phone Network Still Spotty

The final of last year's Confederations Cup may have been a 3-0 victory for Brazil's national team, but it was "a bad omen for its cellphone network" at Rio de Janeiro's Maracanã stadium, according to Haynes & Bruno of REUTERS. Despite "costly investments" and another year to prepare for ...

Tags: Facilities, Brazil

04/24/14
Violence Erupts In Rio Slums Near Venues

A Rio de Janeiro slum "erupted in violence late Tuesday following the killing of a popular local figure," according to Bradley Brooks of the AP. Exchanges of gunfire "were heard when members of an elite police moved into the Pavao-Pavaozinho slum," which lies a few hundred yards from where swimming ...

Tags: Events and Attractions, Brazil

04/23/14
Sao Paulo Stadium Not Ready For Test

The stadium that will host the opening match of the 2014 World Cup "will not stage a test match in front of a full house before the tournament kicks off on June 12 because of building work being carried out in the arena," according to Andrew Downie of REUTERS. The Arena Corinthians was built to hold ...

Tags: Events and Attractions, Brazil

04/23/14
U.S. Firm Trains Brazilian Security

A group of 22 military officers and agents from Brazil's Federal Police "recently received training from U.S. security firm Academi," according to the EFE. Academi, formerly known as Blackwater, held the training as part of an "exchange of experiences related to counterterrorism." Sao Paulo Special ...

Tags: Events and Attractions, Brazil

04/22/14
World Cup Could Spike Brazil Inflation

As "if worrying about unfinished stadiums and overcrowded airports wasn't enough," the upcoming World Cup will give Brazilian policymakers "another headache: an inflation spike," according to Alonso Soto of REUTERS. The arrival of "roughly 600,000 foreign tourists for the month-long tournament that ...

Tags: Events and Attractions, Brazil

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug