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Words To Live By: Quotes Of The Year, Part One

Published in SportsBusiness Daily Global on 12 / 22 / 14

No matter how the criminals may justify their actions, there is no justification for crimes committed against civilians, especially against women and children. -- Russian President Vladimir Putin , after suicide bombers killed more than 30 people in Volgograd. I am the master of my socia...

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06/12/14
Brazil Tycoons Look To Revive Flamengo

Brazilian oil and gas tycoon Rodolfo Landim "is among a group of wealthy businessmen trying to resurrect the fortunes" of the five-time Brasileiro champions Flamengo, which, like many clubs in Brazil, "has flirted with bankruptcy after decades of poor management and financial neglect," according to ...

Tags: Franchises, Brazil

06/11/14
São Paulo Metro Workers End Strike

São Paulo Metro workers "have suspended a strike over pay to allow for negotiations," according to the BBC. The five-day stoppage "had caused traffic chaos in one of the world's most congested cities" just days ahead of the FIFA World Cup. The union "warned that the strike would resume" durin ...

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06/11/14
Chinese Brands Hope For WC Sales Bounce

First-quarter sales figures indicate that Chinese sportswear brands "are showing signs of recovery, and companies expect further growth this summer to come from the 2014 FIFA World Cup," according to the CHINA DAILY. A group of domestic athletic apparel manufacturers "announced first-quarter sales a ...

Tags: Finance, Brazil

06/11/14
Deltatre Announces WC Involvement

Deltatre announced its involvement in the coverage of the 2014 FIFA World Cup tournament. With a set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin. In addition to the redesign and development of ...

Tags: Marketing and Sponsorship, Brazil

06/10/14
Metro Strike Threatens World Cup Travel

A metro workers’ union "has threatened to hold the government to ransom by causing travel chaos at Thursday’s World Cup opening in São Paulo, as conflict flared on the fifth day of strikes," according to Donna Bowater of the London TELEGRAPH. Police "clashed with strikers after st ...

Tags: International Football, Brazil

06/09/14
Facebook A World Cup Marketing Player

Facebook "is hoping the World Cup will win it the upper hand in live events marketing, as it takes on Twitter and even the TV networks" by claiming it can reach 500 million football fans, according to Hannah Kuchler of the FINANCIAL TIMES. The social network "is touting its user base as the 'biggest ...

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06/09/14
Yingli Only Chinese World Cup Sponsor

To be a sponsor for the FIFA World Cup, a company needs to pay at least $68M and more than $120M for a national partnership, but the only Chinese sponsor for the upcoming tournament in Brazil, Yingli Solar, "feels the investment is worth it," according to WANT CHINA TIMES. Yingli "was chosen because ...

Tags: Marketing and Sponsorship, Brazil

06/09/14
Rio Mayor Says Bay Won't Be Clean

Rio de Janeiro Mayor Eduardo Paes said that Guanabara Bay "won’t be clean in time for the 2016 Olympic sailing competition, breaking a promise made when the city won hosting rights in 2009," according to Biller & Spinetto of BLOOMBERG. Paes said, "I am sorry that we didn’t use the ga ...

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06/09/14
Sony Six Launches Two Football Shows

Multi Screen Media sports and entertainment channel Sony Six has announced the launch of "a flagship prime time football wrap around show ‘Cafe Rio’ and an invigorating live breakfast show ‘Football Extraaa’ on all match days," according to INDIAN TELEVISION. The shows "will ...

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06/09/14
Watch Brands Eye World Cup Tie-Ups

Football "is a new frontier for luxury watch companies," according to Robin Swithinbank of the FINANCIAL TIMES. The marketing opportunity "is enormous, but it is not without risk." Smaller budgets mean brands "have to be more creative, finding innovative ways to maximise the return on investment." F ...

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