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In Grip Of Youth Movement, FIA Looks To Makes F1 Cars Harder To Drive

Published in SportsBusiness Daily Global on 09 / 30 / 14

The FIA is "examining ways of making F1 cars harder to drive," according to Kevin Eason of the LONDON TIMES. As 17-year-old Max Verstappen prepares to make his F1 debut in Friday's free practice ahead of the Japanese Grand Prix, the racing organization is afraid his appearance "will underline fearsw...

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Tags: Leagues and Governing Bodies, Europe

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06/03/14
Brazil Opens Bus System For World Cup

Brazil has "delivered parts of one of the costliest infrastructure projects built ahead of the World Cup in Rio de Janeiro," according to the AP. Brazil President Dilma Rousseff rode a bus to "mark Sunday's official opening" of a $700M bus corridor for "quickly moving people between the airport and ...

Tags: Events and Attractions, Brazil

06/02/14
Work On Rio Golf Course Could Be Halted

Organizers of the 2016 Rio Games confirmed that "a state prosecutor could halt work on the course unless the developer shows it is following environmental regulations and other requirements under Brazilian law," according to Stephen Wade of the AP. Rio 2016 spokesperson Mario Andrada confirmed the i ...

Tags: Olympics, Brazil

05/29/14
ESPN Sets On Collaboration For World Cup

A cup of coffee and a few copies -- that was it. During the 2010 World Cup in South Africa, ESPN USA employees seeking a better cup of coffee would grab one in the offices of ESPN Brazil. In turn, ESPN Brazil employees would use the Xerox machine in the offices of ESPN USA. That was the only collabo ...

Tags: Media, Brazil, North America

05/29/14
ESPN, Fox Reveal "Los Masters" WC Show

ESPN and Fox Sports will "come together" during the World Cup for "Los Masters," a show that will be headed by ESPN's José Ramón Fernández and Fox Sports' Raúl Orvañanos. The show will be a "debate, analysis and recap program" that will also include ESPN's Zague, D ...

Tags: Media, North America, Brazil

05/29/14
Havelange: WC Budget Spent Or Stolen

Brazil World Cup Organizing Committee Member Joana Havelange has "sparked controversy by telling protesters angry over the tournament budget that the money had already been spent or stolen," according to the AFP. Reacting to the wave of protests over the more than $11B being spent on the event, Have ...

Tags: International Football, Brazil

05/28/14
FIFA World Cup A Boon For Sponsors

Experts said that the World Cup in Brazil "could see record-breaking digital and social media activity -- something that will play to the advantage of global marketers," according to Wong Siew Ying of CHANNEL NEWS ASIA. McDonald's -- an official sponsor of this year's World Cup -- "is stepping up ma ...

Tags: Marketing and Sponsorship, Brazil

05/28/14
FIFA Releases World Cup Stadiums' Menu

FIFA on Tuesday announced the prices of the food and beverages it will offer to fans at World Cup stadiums and fan zones, according to LA AFICION. For menu items from "hamburgers, hot dogs, french fries and to vegetarian sandwiches," the prices will range from 8-13 reais ($3.57-$5.81). A double chee ...

Tags: Events and Attractions, Brazil

05/27/14
Brazil Faces 'White Elephant' Problem

When Brazil won the rights to stage this year's World Cup in '07, it chose 12 cities to host matches -- three more than the World Cup in South Africa four years ago -- "in a bold step designed to spread the benefits to all parts of the country," according to Samantha Pearson of the FINANCIAL TIMES. ...

Tags: International Football, Brazil

05/27/14
Adidas Launches World Cup Campaign

Adidas has launched its £50M ($84M)-plus global World Cup ad campaign "featuring stars including Lionel Messi and a new track by rapper Kanye West," according to Mark Sweney of the London GUARDIAN. The TV ad campaign debuted during halftime of the Champions League final between Real Madri ...

Tags: Marketing and Sponsorship, Brazil, Europe

05/27/14
DIS Suing Neymar, Santos, Barcelona

DIS, the company which owned 40% of Barcelona striker Neymar's rights before he transferred from Santos last summer, "will take immediate legal action against Santos, Barcelona and Neymar to try to make him pay what DIS considers the appropriate percentage of the transfer fee," according to Sergi Fo ...

Tags: Finance, Brazil

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