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Hangin' With... Rugby Football Union Chief Commercial Officer Sophie Goldschmidt

Published in SportsBusiness Daily Global on 11 / 21 / 14

SOPHIE GOLDSCHMIDT is the chief commercial officer for the Rugby Football Union. She began her career with adidas, working as the brand’s tennis and women’s soccer sports marketing manager before holding roles at the WTA and the NBA. While at the NBA, she was instrumental in bringing ...

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Tags: People and Pop Culture, United Kingdom

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06/16/14
ITV Studio Attacked By Protesters

During a "turbulent opening day" on and off the pitch in Brazil, anti-World Cup protesters "turned their attention to the ITV studio on Copacabana beach in Rio de Janeiro, pelting it with rocks," according to Stuart Goodwin of the London GUARDIAN. ITV World Cup presenter Adrian Chiles "was in the st ...

Tags: Media, Brazil

06/13/14
Brazil Strikes Averted; Protesters Gassed

Subway workers in São Paulo "backed down from a threatened strike" on the opening day of the FIFA World Cup, "removing a cloud from global event whose preparations have been plagued by delays and protests," according to Magalhães & Jelmayer of the WALL STREET JOURNAL. Union members ...

Tags: International Football, Brazil

06/13/14
Hangin' With... World Cup Edition

The FIFA World Cup has officially gotten underway with Brazil beating Croatia 3-1 in the opening match on Thursday evening. The month-long tournament is a chance for the world’s seventh largest economy to showcase its best attributes. However, the lead up to the event has been hampered by a nu ...

Tags: People and Pop Culture, Brazil

06/13/14
Celeb Safety Big Business At World Cup

Brazil "is beefing up security" for the World Cup, but corporate execs and wealthy fans "are sparing no expense when it comes to their safety," according to Ben Rooney of CNN. These "elite fans will spend hundreds of thousands of dollars" on armored cars, body guards and -- if need be -- a helicopte ...

Tags: International Football, Brazil

06/13/14
Opening Ceremony Kicks Off World Cup

The World Cup "got off to a faltering start" at Corinthians Arena on Thursday night when poor sound quality "left many television viewers unable to enjoy the opening ceremony," according to Ed Malnick of the London TELEGRAPH. Jennifer Lopez took to the stage to sing the official FIFA song "We Are On ...

Tags: International Football, Brazil

06/12/14
Concerns Over 'Yellowing' Manaus Pitch

The fears in the run-up to England’s opening World Cup match against Italy on Saturday "have focused on the sweltering atmospheric conditions in Manaus," but the players are more concerned about "what is beneath their feet," according to Howard Swains of the LONDON TIMES. Photographs "emerged ...

Tags: Facilities, Brazil, United Kingdom

06/12/14
Brazil Tycoons Look To Revive Flamengo

Brazilian oil and gas tycoon Rodolfo Landim "is among a group of wealthy businessmen trying to resurrect the fortunes" of the five-time Brasileiro champions Flamengo, which, like many clubs in Brazil, "has flirted with bankruptcy after decades of poor management and financial neglect," according to ...

Tags: Franchises, Brazil

06/11/14
São Paulo Metro Workers End Strike

São Paulo Metro workers "have suspended a strike over pay to allow for negotiations," according to the BBC. The five-day stoppage "had caused traffic chaos in one of the world's most congested cities" just days ahead of the FIFA World Cup. The union "warned that the strike would resume" durin ...

Tags: International Football, Brazil

06/11/14
Chinese Brands Hope For WC Sales Bounce

First-quarter sales figures indicate that Chinese sportswear brands "are showing signs of recovery, and companies expect further growth this summer to come from the 2014 FIFA World Cup," according to the CHINA DAILY. A group of domestic athletic apparel manufacturers "announced first-quarter sales a ...

Tags: Finance, Brazil

06/11/14
Deltatre Announces WC Involvement

Deltatre announced its involvement in the coverage of the 2014 FIFA World Cup tournament. With a set of digital, media and broadcast services as well as on-venue operations, deltatre will be working from Brazil as well as from its headquarters in Turin. In addition to the redesign and development of ...

Tags: Marketing and Sponsorship, Brazil

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