Featured Story

Rio 2016 Olympics Official Says Games $200M Short Of Sponsorship Target

Published in SportsBusiness Daily Global on 04 / 17 / 15

Organizers of next year’s summer Olympics in Rio de Janeiro are roughly $200M short of reaching their sponsorship target of R$3.5B ($1.2B), according to a local organizing committee official. Rio 2016 Exec Dir of Communications Mario Andrada told SBD Global that organizers are currently prepar...

Read More

Tags: Olympics, Brazil

More Stories

03/02/15
Botafogo Announces Five Sponsors

Brasileiro side Botafogo FC announced five temporary sponsorships on Friday for the Campeonato Carioca (Rio de Janeiro Championship), according to Duda Lopes of MAQUINA DO ESPORTE. Sponsors Netshoes, Casa & Vídeo, Naveg, Zeex and Supermercados Unidos, the master sponsor, have their names ...

Tags: Marketing and Sponsorship, International Football, Brazil

03/02/15
Palmeiras' '15 Gross Income At $2M

Brasileiro side Palmeiras, along with its stadium, currently have the highest earnings of any Brazilian club so far in '15, according to Lucas Mello of PLACAR. Palmeiras' gross income of R$5.5M ($2M) "could have been higher," despite making Corinthians' gross income of R$2.3M ($808,000) and Grê ...

Tags: Finance, Brazil

02/27/15
Santos Partners With Air France

Brasileiro club Santos FC announced its partnership with Air France on Monday, according to MKT ESPORTIVO. As agreed, Santos TV will "have 30 minutes of airtime" within Air France's on board entertainment system. Santos TV will be "accessible" on all flights that have routes to Paris as well as Nort ...

Tags: International Football, Brazil, Marketing and Sponsorship

02/27/15
Rio Investigating Fish Die-Off

Rio de Janeiro’s state environmental agency "is investigating a fish die-off that has left thousands of carcasses floating in waters where sailing events are to be held when Brazil hosts next year’s Olympics," according to the AP. The dead twaite shad "were ­ discovered on Wednesday by i ...

Tags: Olympics, Brazil

02/27/15
Brazilian FCs Predict $800M In Revenue

Twelve of Brazil's largest football clubs are predicted to generate R$2.3B ($798.4M) in revenue in '15, according to LANCE!BIZZ. The "8% jump from 2014" is an estimate from Banco Itaú, which is "conducting a study" on the economic finances of Brazilian clubs for the '15 preseason. The study a ...

Tags: International Football, Finance, Brazil

02/27/15
Futebol Tour Expanding Flamengo Museum

Brasileiro club Flamengo FC is expanding its museum, the Fla Experience, according to Duda Lopes of MAQUINA DO ESPORTE. Flamengo has been asking for donations from fans to "expand its museum in Gávea." The museum's administration, the Futebol Tour, is planning to turn the Fla Experience into ...

Tags: International Football, Brazil

02/27/15
Airbnb On Shortlist For Rio 2016

Online home-rental marketplace Airbnb "is one of three firms being considered to provide additional rooms" for the 2016 Olympics in Rio de Janeiro "as the city scrambles to accommodate visiting fans and athletes," according to Viga Gaier & Eisenhammer of REUTERS. An Olympics contract "would ...

Tags: Olympics, Brazil

02/27/15
Morumbi Sees Lowest Ticket Sales

Morumbi saw one of its lowest fan turnouts this Wednesday night during its turn to host the Copa Libertadores, according to Ciro Campos of ESTADÃO. The 16,689 fans were "less than half" of the turnout from Morumbi's '13 hosting of the Libertadores, which brought "over 41,000 people." One reas ...

Tags: Champions, International Football, Brazil

02/26/15
Push For Vacation Days During Olympics

Rio de Janeiro Mayor Eduardo Paes announced on Tuesday that he will be asking major companies to grant vacation days to employees during the 2016 Olympics, according to Rodrigo Viga Gaier of REUTERS. Paes's request for these companies is to "facilitate the displacement of delegates and tourists." Th ...

Tags: Brazil, Olympics, Events and Attractions

02/26/15
Vedacit Remains Sponsor of Copa Do Brasil

Vedacit renewed its sponsorship of the Copa do Brasil, according to Adalberto Leister Filho of MAQUINA DO ESPORTE. Vedacit's logo will appear on the "LED and static perimeter boards" and large screens during the games. Vedacit Dir of Marketing Ana Paula Vales said, "Football is an excellent opportun ...

Tags: Brazil, Champions

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug