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German Hockey Federation Counts On German Hockey League In Fight For Financial Survival

Published in SportsBusiness Daily Global on 10 / 30 / 14

Related story: DEB Denies Rumors Of Financial Collapse The financially struggling German Hockey Federation (DEB) "is continuing to hope for the support of the German Hockey League (DEL) in its fight for survival," according to SPORT1. The DEL "is expected to return under the um...

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Tags: Leagues and Governing Bodies, Europe

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10/30/14
Huawei Signs Deal With Santos

Brasileiro side Santos announced "the signing of a major sponsorship deal with Chinese technology firm Huawei," according to XINHUA. The agreement, for an undisclosed sum, "is valid until the end of 2014 with the option of an extension." Under terms of the deal, the Shenzhen-based firm "will have it ...

Tags: Marketing and Sponsorship, Brazil, China

10/30/14
FIFA's Koch Denies Cup Cost Brazil $14B

FIFA Corporate Communications Manager Alexander Koch claimed staging this summer's World Cup cost FIFA "three times more than it did Brazil," according to Ben Rumsby of the London TELEGRAPH. Koch "rubbished figures" suggesting the host nation spent $14B putting on this summer's tournament, a "r ...

Tags: Finance, Brazil

10/29/14
Organizers: WC Boosted Support For Rio '16

Organizers said that local support for the Rio 2016 Olympics "has grown after the country hosted a successful" World Cup, according to Danielle Rossingh of BLOOMBERG. The world’s most-watched sports event "finished without any major hitches following months of public criticism about partially- ...

Tags: Olympics, Brazil

10/28/14
NBA Enters Deal With Brazilian League

Sources said that the NBA "struck a groundbreaking partnership with Brazil’s top domestic basketball league in which the two will share best practices, marketing strategies, and player development techniques," according to Zach Lowe of GRANTLAND. The goal of the NBA’s partnership with Li ...

Tags: Leagues and Governing Bodies, Brazil

10/24/14
Rio Games Sign Uniform Deal With 361

Chinese sports apparel maker 361 "will be the official uniform supplier for the Rio 2016 Olympics," according to XINHUA. The company "will provide more than 106,500 uniforms to technical staff, volunteers, test event personnel and torch relay participants." Financial details of the agreement "were n ...

Tags: Marketing and Sponsorship, Brazil

10/24/14
Player-Powered Field Turns Heads

Just two months after the World Cup’s conclusion in July, British technology company Pavegen’s installation of the world’s first player-powered football field brought global media attention back to Brazil on Sept. 10. The subject of the spotlight was a football pitc ...

Tags: Facilities, Brazil

10/24/14
ISDS Lands $2.2B Security Deal For Rio '16

An Israeli company "has been selected to coordinate security for the 2016 Rio Olympics" in a deal worth $2.2B, according to HAARETZ. ISDS, a multinational security firm based in Nir Zvi, Israel, "will serve as a consultant and supply security systems." ISDS VP Ron Shafran said, "As seen in the media ...

Tags: Olympics, Brazil

10/24/14
Finance Notes

Brasileiro side Santos, "one of the world's most iconic football clubs and the home team of Pele and more recently Neymar, is facing the battle of its life, perhaps even for its life." With expensive player acquisitions, "dwindling attendances and 2015 TV money already spent, the club is in a desper ...

Tags: Finance, Brazil

10/17/14
Rio's Golf Course Grass Under Threat

The decision "to put down grass on the contested 2016 Olympic golf course amid continued legal wrangling could prove to be a costly mistake," according to Jenny Barchfield of the AP. The Rio de Janeiro public prosecutor’s office "is taking on the city government and the golf course developer i ...

Tags: Olympics, Brazil

10/15/14
Rio 2016 Bets On Flip-Flops To Hit $420M

Organizers of the 2016 Olympic Games in Rio de Janeiro "are banking on the popularity of flip-flops and a yet-to-be-announced cuddly mascot" to help meet a target of 1B reais ($420M) in total merchandise sales, according to Tariq Panja of BLOOMBERG. The Rio 2016 organizing committee "is halfway thro ...

Tags: Brazil, Olympics

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