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Brasileiro Side Corinthians Signs Valle Express; Two Clubs Partner With Orthopride

Published in SportsBusiness Daily Global on 01 / 23 / 18

Brasileiro side Corinthians announced a new partnership with Valle Express for the '18 season, according to SOCCEREX. The financial services firm’s logo "will appear on the left sleeve" of the São Paulo-based team’s shirts, and the company "will also benefit from promotion ac...

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Tags: Marketing and Sponsorship, Brazil

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Vasco Da Gama, Cruzeiro Announce '18 Deals

Brasileiro side CR Vasco da Gama partnered with Uber, according to SOCCEREX. The app-based company will be an official sponsor of the club during '18. Uber branding will be featured on Vasco's shirts, and "will also be present across the club's social media platforms." Financial terms of t ...

Tags: Marketing and Sponsorship, Brazil

Santos President To End Deal With Umbro

Brasileiro side Santos President José Carlos Peres will terminate the club's partnership with U.K. sportswear manufacturer Umbro, citing the "ridiculous" terms agreed by the team's previous regime, according to SPORTS SPONSORSHIP INSIDER. Umbro partnered with the club in October. The ter ...

Tags: Marketing and Sponsorship, Brazil

Corinthians Extends Nike Deal

Brasileiro side Corinthians renewed its partnership with Nike through '29, according to SOCCEREX. The brand will continue to provide sports equipment for the club for the duration of the contract. Nike is believed to have paid R$25M ($7.6M) for the agreement extension. It currently pays R$30M ( ...

Tags: Marketing and Sponsorship, Brazil

U.S. Officials Probing 2016 Games Award

U.S. law-enforcement officials are "investigating allegations of corruption in the awarding of the 2016 Olympic Games to Brazil," people familiar with the investigation said, according to Kiernan & O'Brien of the WALL STREET JOURNAL. The investigation is being led by the FBI’s N.Y. field o ...

Tags: Olympics, North America, Brazil

Olympikus Overtakes Nike In Brazil

Shoemaker Olympikus "toppled" Nike as the best seller in Brazil this year, "reclaiming its crown" after being in second place since '11, according to Sciaudone & Sambo of BLOOMBERG. The Brazilian brand "triumphed" after parent company Vulcabras Azaleia went through a three-year restructurin ...

Tags: Marketing and Sponsorship, Brazil

Arcos Dorados Signs Neymar For WC Campaign

Latin American restaurant chain and McDonald's franchisee Arcos Dorados Holdings signed an exclusive contract with Neymar to support its 2018 World Cup marketing and brand campaigns beginning in January. McDonald's is an official sponsor of the World Cup and Arcos Dorados has Brazil's biggest footba ...

Tags: Marketing and Sponsorship, Brazil

Businessman Details FIFA Bribes During Trial

A Brazilian businessman testified on Monday that he "participated in a bribery scheme to buy the influence" of FIFA officials to win commercial rights to major tournaments, "a decision he later regretted," according to Tom Hays of the AP. At the U.S. conspiracy trial of three former South American f ...

Tags: International Football, Brazil, North America

Medina Helping To Keep Oi Afloat

Brazilian telecom Oi "has been treading water in bankruptcy proceedings," but the company is "finding some inspiration from the country’s top surfer," according to Millard & Moura of BLOOMBERG. Gabriel Medina, a front-runner in the World Surf League, will vie for his second title when ...

Tags: Marketing and Sponsorship, Brazil

Formula 1 Execs To Discuss Security

Formula 1 execs will discuss ways to "improve security at grands prix following a series of problems outside Brazil's circuit" over the weekend, according to Andrew Benson of the BBC. Mercedes personnel were robbed at gunpoint on Friday night "and a number of other vehicles had near misses" in ...

Tags: Leagues and Governing Bodies, Brazil

Brazil Globe Trotting For Friendlies

Brazil's national football team is "becoming Globetrotters" in its own right, according to Amitai Winehouse of the London DAILY MAIL. On Friday, it played a "seemingly bizarre" friendly in Lille, France, against Japan. The team will travel to Wembley for a fixture against England on Tuesday. These m ...

Tags: Finance, Brazil

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