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National Rugby League's Early Market Entry Sparks $2.3B TV Rights Bidding Frenzy

Published in SportsBusiness Daily Global on 04 / 27 / 15

A A$3B ($2.3B) bidding frenzy between three free-to-air TV networks and pay-TV provider Foxtel for sports rights "has been sparked" by rugby league's decision to enter the market "a year ahead of schedule in an effort to steal a march" on rival code Australian Football League, according to John Sten...

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Tags: Media, Australia

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