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Year In Review: A-League Reaches New Broadcast Deal, Considers Expansion In '18

Published in SportsBusiness Daily Global on 12 / 29 / 16

Australia’s A-League had to deal with a number of issues over the past 12 months. Front and center was a new broadcast rights agreement. While the free-to-air TV portion is still up for grabs, the football competition agreed to a six-year, $250M deal with pay-TV provider Fox Sports. The new ag...

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Tags: Year End, Australia

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Over 60,000 Expected For Sydney Cup

American college football "has landed Down Under," according to James Buckley of the SYDNEY MORNING HERALD. About 400 athletes, coaches, staff and scouts "are in town for this weekend's clash between University of California, Berkeley and University of Hawaii where upwards of 60,000 fans are expecte ...

Tags: Events and Attractions, Australia

Swans 'Forced' To Play At ANZ Stadium

Australian Football League side Sydney Swans "will be forced" to play their finals at ANZ Stadium and not the Sydney Cricket Ground "unless the AFL offers a compensation deal which includes looking after members of the former Olympic venue," according to Peter Lalor of THE AUSTRALIAN. In February th ...

Tags: Franchises, Australia

Cricket Australia's Top Participation Sport

Cricket "returned fire" on the Australian Football League's expansion to a national women’s competition, "overtaking the football code to emerge as the country’s most popular participation sport," according to Scott Walsh of THE ADVERTISER. A National Cricket Census, released by Cricket ...

Tags: Leagues and Governing Bodies, Australia

SA President Hits Back At Criticisms

A destructive rift "opened ­between Australia’s Olympic team hierarchy and its most successful sport," with Swimming Australia President John Bertrand describing as a "misrepresentation" criticisms of the Rio de Janeiro swim team by Chef de Mission Kitty Chiller, according to Chip Le Grand of ...

Tags: Olympics, Australia

AFL Alters Draft Bidding System

Northern clubs in the Australian Football League will no longer be able to activate "hidden picks" during the draft in order to access academy players, according to Emma Quayle of THE AGE. The AFL "ruled that the number of selections a club holds going into the national draft must match the number o ...

Tags: Leagues and Governing Bodies, Australia

Huawei Extends Deal With Raiders

National Rugby League side Canberra Raiders sponsor Huawei extended its major sponsorship of the club for a further three seasons until the end of '19. Huawei joined the Raiders as major sponsor in '12 and is one of the longest running major sponsors in the NRL. The new three-year deal will see Huaw ...

Tags: Marketing and Sponsorship, Australia

Fox, Nine Eying Jarryd Hayne

Fox Sports and the Nine Network are exploring the idea of making Jarryd Hayne "part of their sporting coverage," according to Danny Weidler of the SYDNEY MORNING HERALD. Hayne's agent, Wayne Beavis, "is due to meet" Fox's Head of Live Sport Steve Crawley this week. It is understood conversations hav ...

Tags: Media, Australia

AFL Players Urged To Knock Back Pokies Money

Australian Football League players have been urged to keep "tainted" pokies money out of their pay packets "as they negotiate a new deal with league bosses," according to Baker & Warner of the HERALD SUN. The game’s 800 players "are seeking to be paid a set percen­tage of footy’s ris ...

Tags: Leagues and Governing Bodies, Australia

News UK Launches Sun Bets

News UK "partnered with Australian gambling firm Tabcorp to launch Sun Bets, an online betting platform for The Sun," according to Shona Ghosh of CAMPAIGN LIVE. Sun Bets "launches with a multimillion pound campaign created by News UK's in-house agency, Pulse Creative, and fronted by ex-England playe ...

Tags: Marketing and Sponsorship, Australia, United Kingdom

ANZ Stadium Prepares For College Game

It has "been a long time between Budweisers since gridiron posts went up at ANZ Stadium," according to Dean Ritchie of the Sydney DAILY TELEGRAPH. On Wednesday, 24 days out from the opening match of the U.S. college football season, which has been dubbed the Sydney Cup, "a set of fluro yellow goalpo ...

Tags: Events and Attractions, Australia

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