Featured Story

Air New Zealand Renews Backing Of All Blacks Rugby Team Through '20

Published in SportsBusiness Daily Global on 07 / 07 / 15

Air New Zealand confirmed its support for the New Zealand national rugby team for another five years, re-signing as a major sponsor of New Zealand Rugby through '20. The "Crazy about Rugby" airline, which has been a sponsor of rugby in New Zealand for more than two decades and an official partn...

Read More

Tags: Marketing and Sponsorship, Australia

More Stories

02/04/14
Light At End Of ASADA Tunnell

Frustration within Australia's major codes "over the painstaking approach" taken by the Australian Sports Anti-Doping Agency "gave way to optimism" Monday as the Australian Football League and National Rugby League "welcomed news" that a former Federal Court judge "had been enlisted to bring the yea ...

Tags: Leagues and Governing Bodies, Australia

02/04/14
Global Horseracing Series Proposed

Sydney's new A$18M ($16M) The Championships at Randwick in April "will form an important leg of a proposed world series of horse racing," according to Ray Thomas of the Sydney DAILY TELEGRAPH. With momentum to introduce the series as early as next year, "the world's best gallopers would compete in t ...

Tags: Events and Attractions, Australia

02/03/14
ECB Seeks Replacement For Flower

The England & Wales Cricket Board will have to at least double coach ANDY FLOWER 's salary of £300,000 ($492,000) plus bonuses if it is to appoint former South African cricketer GARY KIRSTEN as England's next head coach, according to Berry & Hoult of the SYDNEY MORNING HERALD. Kirst ...

Tags: People and Pop Culture, Australia

02/03/14
Ashley Madison Offers Cronulla $9M Deal

An online dating service encouraging extra-marital affairs "has offered to sponsor" National Rugby League side Cronulla in a deal worth more than A$10M ($8.7M), according to Adrian Proszenko of the SYDNEY MORNING HERALD. Int'l social networking service Ashley Madison -- whose company slogan is "Lif ...

Tags: Marketing and Sponsorship, Australia

02/03/14
RV Defends Speed Of Investigation

Racing Victoria bosses "have countered claims that they have been to slow to unravel the multi million dollar mess left by the collapse of the BC3 Thoroughbreds set up," and the organization says "it has accumulated more than one million pieces of information to help them unravel the complicated fal ...

Tags: Leagues and Governing Bodies, Australia

02/03/14
AIS Unveils New Logo

Australia's fall from the top five Olympics nations has forced the Australian Institute of Sport "to rebrand itself," according to Margie McDonald of THE AUSTRALIAN. A new gold logo "has replaced the old one, and a greater push to market the AIS's facilities and expertise has begun." The best minds ...

Tags: Olympics, Australia

02/03/14
FFA To Tighten Security In A-League

Football Federation Australia has brought in new measures to tighten security for "active supporters" of A-League sides Western Sydney Wanderers and Melbourne Victory, according to Michael Lynch of the SYDNEY MORNING HERALD. Under the new rules, "designed to more rigorously police the zones within t ...

Tags: International Football, Australia

02/03/14
V8 Supercars Field Includes Only 25 Cars

With just one seat to be officially confirmed, the V8 Supercars field "will be the smallest yet as even the top teams face a financial squeeze," according to Mark Fogarty of the BRISBANE TIMES. Two entries "have dropped out and another is doubtful, reducing the car count to 25." This V8 season, whic ...

Tags: Leagues and Governing Bodies, Australia

01/31/14
Wests Tigers To Overhaul Structure

National Rugby League side Wests Tigers "have struck a historic agreement to overhaul their corporate structure in what the NRL describes as a potential blueprint for other clubs to follow," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Balmain and Western Suburbs factions, "an une ...

Tags: Franchises, Australia

01/31/14
Li Na To Turn Real Estate Mogul

Chinese tennis player Li Na’s "already enormous endorsement portfolio is about to get bigger," according to Chris Lesley of SPORTS AGENT BLOG. Her agent Max Eisenbud "has wrangled" more than $42M worth of endorsements for her. Eisenbud "is looking at a unique deal which will pay his client div ...

Tags: Marketing and Sponsorship, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug