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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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ASADA, NISU Get Financial Boost

Australia's Federal Minister for Sport Kate Lundy admitted on Saturday that she thought the Australian Sports Anti-Doping Authority investigations "would have proceeded further than they have, as she announced a financial boost for the anti-doping body and the National Integrity of Sport Unit," acco ...

Tags: Leagues and Governing Bodies, Australia

CA Signs Deal With Australian Bank

Cricket Australia "is poised to announce a new mega deal," estimated to be worth almost A$50M ($51M) over four years, with Commonwealth Bank of Australia, which will make the bank CA's primary sponsor, according to ANI. Overcoming widespread pessimism about the national team's Ashes prospects to sea ...

Tags: Marketing and Sponsorship, Australia

ASC Offers $2M For Athletics Merger

The Australian Sports Commission is dangling a A$2M ($2.05M) "carrot in front of athletics to encourage a long-desired merger between Athletics Australia and Little Athletics Australia, the two leading bodies for the sport," according to Nicole Jeffery of THE AUSTRALIAN. The division of the sport be ...

Tags: Leagues and Governing Bodies, Australia

Foxtel To Stretch Netball Clinics

Foxtel's support for netball "is to stretch from the elite to grassroots after it committed itself to coaching clinics as well as funding for clubs," according to Warren Partland of THE ADVERTISER. Already heavily involved in the sport as the broadcaster of the ANZ Championship and Diamonds' matches ...

Tags: Marketing and Sponsorship, Australia

A-Leauge Club Rejects Takeover Bid

A-League side Melbourne Heart's owners "have no interest in selling the club," after it was revealed that former National Soccer League club South Melbourne Tuesday "submitted a bid to take over the A-League outfit," according to David Davutovic of the HERALD SUN. South Melbourne, which currently co ...

Tags: Franchises, Australia

Black Caviar Trainer Fires Back

Verbal warfare "has broken out" between Australian trainers and their British counterparts over accusations that Black Caviar and other Royal Ascot winners from Down Under "may have been given steroids during their career," according to J.A. McGrath of the London TELEGRAPH. An "emotive peak in this ...

Tags: Leagues and Governing Bodies, United Kingdom, Australia

The Waterhouse-Singleton Feud Origins

A conversation inside a corporate suite at a National Rugby League game "is being blamed for the Gai Waterhouse-John Singleton feud that has rocked Sydney's racing establishment," according to Rothfield & Thomas of the Sydney DAILY TELEGRAPH. It was a comment from rugby league immortal Andrew Jo ...

Tags: Leagues and Governing Bodies, Australia

Horse Owner's Silence Could Mean Ban

Australian racehorse owner John Singleton "faces a ban from owning racehorses if he refuses to name the friends who told him Tom Waterhouse had tipped them off that the horse More Joyous 'had no chance' in Saturday's All-Aged Stakes," according to Ralston & Roots of THE AGE. Singleton "has refus ...

Tags: Leagues and Governing Bodies, Australia

Bookmaker Waterhouse Investigated

Stewards will look to establish whether bookmaker Tom Waterhouse had "privileged information" before More Joyous' dismal performance as the turf war between his trainer mother and Owner John Singleton rages, according to Cormick & Kogoy of THE AUSTRALIAN. On Sunday, Singleton remo ...

Tags: Leagues and Governing Bodies, Australia

RV, BHA Want Consistency In Rules

Racing Victoria will push for a re-examination of the Australian rules allowing horses to be treated with anabolic steroids while "out of competition," according to Michael Lynch of the SYDNEY MORNING HERALD. The push comes after the shock revelations in England that one of the world's biggest racin ...

Tags: Leagues and Governing Bodies, Australia, United Kingdom

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