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Bayern Munich Signs Premium Partnership Agreement With Software Company SAP

Published in SportsBusiness Daily Global on 08 / 20 / 14

Bayern Munich has a new premium partner. The Bundesliga club signed an agreement with software manufacturer SAP SE for an initial three-year term. The partnership aims for sporting and commercial success through the use of innovative technologies, with the goal of simplifying and efficiently structu...

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Tags: Marketing and Sponsorship, Europe

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07/03/14
Collins In Race To Take Over Waratahs

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Tags: Franchises, Australia

07/03/14
ASADA Claims Hird Alleges Conspiracy

The Federal Court case against the Australian Sports Anti-Doping Body "has taken a stunning turn," with lawyers for the anti-doping body contending suspended Australian Football League side Essendon coach James Hird had claimed there was a "conspiracy" against him, according to Jon Pierik of the SYD ...

Tags: Leagues and Governing Bodies, Australia

07/01/14
AFL Set To Scrap Sunday Night Games

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Tags: Leagues and Governing Bodies, Australia

07/01/14
Newcastle Jets Partners With BLK

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Tags: Marketing and Sponsorship, Australia

06/30/14
NZ Rugby League Eyes Profit Share

Concerned by its "precarious situation," the New Zealand Rugby League "is looking to force the game's international board to pay for the Kiwis to play in future World Cup tournaments," according to Sarah Harvey of the SUNDAY STAR TIMES. The organization "wants to follow the lead of the All Blacks wh ...

Tags: Leagues and Governing Bodies, Australia

06/30/14
V8 Broadcast Rights War Affects Lowndes

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Tags: Media, Australia

06/27/14
Srinivasan Takes Over As ICC Chairman

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Tags: Leagues and Governing Bodies, India, Australia, Europe

06/25/14
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Tags: Leagues and Governing Bodies, Australia

06/24/14
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Tags: Leagues and Governing Bodies, Australia

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Tags: Leagues and Governing Bodies, Australia

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