Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

06/10/14
Huawei Re-Signs With Canberra Raiders

National Rugby League club Canberra Raiders has re-signed "major sponsor" Huawei for next season, according to Jon Tuxworth of the SYDNEY MORNING HERALD. The club is "hopeful it will receive its hopes of playing a premiership match against Manly" in the company's home of China as soon as next year. ...

Tags: Marketing and Sponsorship, Australia

06/10/14
NRL To Take Control Of Newcastle Knights

The uncertainty surrounding the future of National Rugby League side Newcastle Knights "will become clearer on Tuesday with the NRL poised to announce it will take over the running of the club following the departure of former owner Nathan Tinkler," according to Barry Toohey of the Sydney DAILY TELE ...

Tags: Franchises, Australia

06/09/14
Melbourne Boss Unveils Club Vision

Australian Football League club Melbourne Chair Glen Bartlett "has unveiled his long-term vision" to transform the club into the MLB N.Y. Yankees of the AFL "to have the Demons become a team of choice for Melburnians and a key attraction for visitors and newcomers to football's home base," accordi ...

Tags: Franchises, Australia

06/09/14
Four Venues Named For America's Cup '17

San Francisco, San Diego, Chicago or Bermuda "are all vying to stage the America's Cup finals in 2017," according to the BBC. A final decision "is due by the end of the year." Four-time Olympic champion Ben Ainslie "hopes to challenge for the America's Cup with his own British team." Oracle Team USA ...

Tags: Events and Attractions, Australia, North America

06/09/14
Race Is On In Eagle Farm Redevelopment

The race is on to have the Eagle Farm horse racecourse redevelopment completed in time for the '15 carnival, "with officials conceding it could be a close shave," according to Nathan Exelby of the COURIER-MAIL. A call for tenders "will go out this week for the reconstruction and tunnelling as Racing ...

Tags: Facilities, Australia

06/06/14
New Zealand AFL Fixture In Doubt

Fewer than half the 13,285 people who attended this year's Anzac Day Australian Football League match at Westpac Stadium "paid for their tickets" -- a revelation that "could put the future of the annual event in jeopardy," according to Dave Burgess of the DOMINION POST. It was understood just 6,400 ...

Tags: Events and Attractions, Australia

06/06/14
Cricket's Hierarchy Opposes T20

The cricket boards of Australia and England "have dealt a potentially hammer blow" to a proposed Indian Premier League-style women's T20 tournament, according to Chris Barrett of the SYDNEY MORNING HERALD. The league "hoped to pay top female players" as much as A$40,000 ($37,000) for a 12-day event. ...

Tags: Leagues and Governing Bodies, Australia, United Kingdom

06/06/14
Melbourne Heart Rebrands As City

A-League side Melbourne Heart has "been formally rebranded" as Melbourne City and will wear a white and blue home kit next season, according to Iain Strachan of GOAL. The club was bought out in January by the City Group, which also controls Man City, and will launch Major League Soccer franchise N.Y ...

Tags: Franchises, Australia

06/05/14
NRL To Discuss Insurance For Players

National Rugby League officials "will discuss plans to move towards a national insurance scheme when they meet with the Rugby League Players' Association on Tuesday," according to Adrian Proszenko of the SYDNEY MORNING HERALD. One of the main items on the official agenda "relates to insurance -- pla ...

Tags: Leagues and Governing Bodies, Australia

06/05/14
Players Win In AFL Equalization Measures

Players "are the big winners" of the Australian Football League’s equalization measures "to even up the competition," according to Greg Denham of THE AUSTRALIAN. All players will be better off following pay increases over the next two years, "but those who will significantly benefit are free a ...

Tags: Leagues and Governing Bodies, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug