Featured Story

Tour De France A Bargain For Sponsors As Team Sponsorships Drop 50%

Published in SportsBusiness Daily Global on 07 / 29 / 14

The Tour de France "is a bargain for sponsors, courtesy of Lance Armstrong," according to Danielle Rossingh of BLOOMBERG. The event "could once demand large investments from potential backers." Hilversum, Netherlands-based sports marketing consultant Frank van den Wall Bake said that tainted by dopi...

Read More

Tags: Marketing and Sponsorship, Europe

More Stories

06/26/13
A-League Seeks To Ride Football Wave

Football Federation Australia CEO David Gallop said that the momentum generated by Australia’s qualification for the 2014 World Cup and the upcoming sold-out friendlies involving ManU and Liverpool "can be captured and transferred to the A-League," according to Sebastian Hassett of the SYDNEY ...

Tags: International Football, Australia

06/26/13
Watson May Face Anti-Doping Rule Violation Charges

Australian Football League Essendon captain Jobe Watson's deliberate admission that he took a substance banned by the World Anti-Doping Agency on the advice of his football club "has again exposed Essendon's recklessness and failure to care for the welfare of its most precious asset," according t ...

Tags: Franchises, Australia

06/25/13
CA Sacks Arthur, Hires Lehmann

Cricket Australia sacked coach MICKEY ARTHUR and replaced him with DARREN LEHMANN "just over two weeks before the start of the Ashes series against England," according to Mulvenney & Reich of REUTERS. CA CEO JAMES SUTHERLAND said, "We've made a tough decision and the timing of this decisio ...

Tags: People and Pop Culture, Australia

06/25/13
Seven To Show Rugby World Cup

Every match at this year's Rugby League World Cup "will be shown live" on free-to-air TV under a deal with the Seven Network, according to Brad Walter of THE AGE. In a move that "will have a network other than Nine broadcast league for the first time in more than 20 years," the Rugby League Int'l Fe ...

Tags: Media, Australia

06/25/13
NRL Set To Review Salary Cap In 2014

The National Rugby League "will look at tweaking the terms of its salary cap, but only once the 2013 season is over," according to the AAP. The league "has been criticised recently for halting the burgeoning careers of Penrith fullback Matt Moylan and Sydney Roosters forward Kane Evans due to second ...

Tags: Leagues and Governing Bodies, Australia

06/25/13
AFL Players Put GPS Ban On Agenda

Australian Football League clubs "are set to be banned from monitoring players via GPS devices through their pre-season break, as part of a bid to improve work-life balance," according to Jon Pierik of THE AGE. Clubs have used GPS devices to ensure players have maintained their off-season running pr ...

Tags: Leagues and Governing Bodies, Australia

06/25/13
Rain Causes Record Entries At Rosehill

Hall of Fame horse trainer John Hawkes "has urged the Australian Turf Club to program extra races for Rosehill on Saturday as the big wet continues to cause havoc" with New South Wales race meetings, according to Ray Thomas of the Sydney DAILY TELEGRAPH. Warwick Farm was rated a heavy 9 late Monday ...

Tags: Facilities, Australia

06/24/13
Bernard Tomic Hits Out At ATP

Australian tennis player Bernard Tomic has revealed for the first time that he is "struggling to cope with the ban imposed on his father and coach and has slammed the ATP over its handling of the issue," according to Liam Fitzgibbon of AAP. It comes as officials announced that John Tomic's tour susp ...

Tags: Leagues and Governing Bodies, Australia

06/21/13
CA To Invest $27M Into Grassroots

Cricket Australia will outlay nearly A$30M ($27M), "pocketed from its record television-rights windfall, on grassroots cricket" according to Chris Barrett of the SYDNEY MORNING HERALD. A CA strategic investment fund has been established with close to A$30M in its coffers to be spent over four years ...

Tags: Leagues and Governing Bodies, Australia

06/20/13
Sky TV NZ Loses EPL Broadcast Rights

 Sky TV "has lost the rights to screen next season's English Premier League and it is believed a new player to the market won the bid to broadcast to the popular football competition," according to Daniel Richardson of the APNZ. Int'l media rights company MP & Silva "holds the rights to the ...

Tags: Media, Australia

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug