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Florida Power & Light Signs On As Official Solar Energy Provider Of Miami ePrix

Published in SportsBusiness Daily Global on 03 / 03 / 15

Electric utility company Florida Power & Light has signed on as the official solar energy provider of the FIA Formula E race in downtown Miami. The sponsorship deal for the first electric car race held in the U.S. was announced on Monday. Andretti Sports Marketing, organizer of the Miami ePrix, ...

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Tags: Marketing and Sponsorship, Europe

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Jockey Teams With All Blacks

Underwear manufacturer Jockey has agreed to a three-year sponsorship with the All Blacks and All Blacks Sevens. A new marketing campaign also features All Blacks and All Blacks Sevens wearing Jockeys ( All Blacks ).

Tags: Marketing and Sponsorship, Australia

Light At End Of ASADA Tunnell

Frustration within Australia's major codes "over the painstaking approach" taken by the Australian Sports Anti-Doping Agency "gave way to optimism" Monday as the Australian Football League and National Rugby League "welcomed news" that a former Federal Court judge "had been enlisted to bring the yea ...

Tags: Leagues and Governing Bodies, Australia

Global Horseracing Series Proposed

Sydney's new A$18M ($16M) The Championships at Randwick in April "will form an important leg of a proposed world series of horse racing," according to Ray Thomas of the Sydney DAILY TELEGRAPH. With momentum to introduce the series as early as next year, "the world's best gallopers would compete in t ...

Tags: Events and Attractions, Australia

ECB Seeks Replacement For Flower

The England & Wales Cricket Board will have to at least double coach ANDY FLOWER 's salary of £300,000 ($492,000) plus bonuses if it is to appoint former South African cricketer GARY KIRSTEN as England's next head coach, according to Berry & Hoult of the SYDNEY MORNING HERALD. Kirst ...

Tags: People and Pop Culture, Australia

Ashley Madison Offers Cronulla $9M Deal

An online dating service encouraging extra-marital affairs "has offered to sponsor" National Rugby League side Cronulla in a deal worth more than A$10M ($8.7M), according to Adrian Proszenko of the SYDNEY MORNING HERALD. Int'l social networking service Ashley Madison -- whose company slogan is "Lif ...

Tags: Marketing and Sponsorship, Australia

RV Defends Speed Of Investigation

Racing Victoria bosses "have countered claims that they have been to slow to unravel the multi million dollar mess left by the collapse of the BC3 Thoroughbreds set up," and the organization says "it has accumulated more than one million pieces of information to help them unravel the complicated fal ...

Tags: Leagues and Governing Bodies, Australia

AIS Unveils New Logo

Australia's fall from the top five Olympics nations has forced the Australian Institute of Sport "to rebrand itself," according to Margie McDonald of THE AUSTRALIAN. A new gold logo "has replaced the old one, and a greater push to market the AIS's facilities and expertise has begun." The best minds ...

Tags: Olympics, Australia

FFA To Tighten Security In A-League

Football Federation Australia has brought in new measures to tighten security for "active supporters" of A-League sides Western Sydney Wanderers and Melbourne Victory, according to Michael Lynch of the SYDNEY MORNING HERALD. Under the new rules, "designed to more rigorously police the zones within t ...

Tags: International Football, Australia

V8 Supercars Field Includes Only 25 Cars

With just one seat to be officially confirmed, the V8 Supercars field "will be the smallest yet as even the top teams face a financial squeeze," according to Mark Fogarty of the BRISBANE TIMES. Two entries "have dropped out and another is doubtful, reducing the car count to 25." This V8 season, whic ...

Tags: Leagues and Governing Bodies, Australia

Wests Tigers To Overhaul Structure

National Rugby League side Wests Tigers "have struck a historic agreement to overhaul their corporate structure in what the NRL describes as a potential blueprint for other clubs to follow," according to Adrian Proszenko of the SYDNEY MORNING HERALD. The Balmain and Western Suburbs factions, "an une ...

Tags: Franchises, Australia

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